Autonomous Vehicles – Are European Drivers Ready To Go Driverless?

Autonomous Vehicles – Are European Drivers Ready To Go Driverless?

Driverless Autonomous Vehicles

Technology is progressing so fast that we are able to now do things that were never thought possible. We can step inside of our cars and relax while the car drives itself. These are called autonomous vehicles (AV’s), and are certainly the future.

One of the biggest tire manufacturers on the planet, Goodyear, decided they wanted to know more about this emerging industry. They decided to collaborate with the London School of Economics and Political Science (LSE) on a study. They study would find out European’s attitudes towards driverless cars via an online survey in 11 different countries and a focus group in 4 countries.

The results of the study seem to be largely mixed. One on side, respondents believed that AV’s would likely be safer and that accidents would be lowered because most are caused by human error. However, a majority of respondents said they wouldn’t be comfortable being driven around and would want to maintain some kind of control and would worry about the car malfunctioning. Overall, it seems like people can see the benefits of driverless cars, but simply don’t know enough about them or how they would work to feel totally comfortable with relinquishing all control to the AVs.

To the General Director of the Goodyear Innovation Center, Carlos Cipollitti, the results were not too surprising:

AVs are coming. Understanding how drivers experience the road today and how they feel AVs should fit in is crucial. Goodyear is exploring some of the key areas that are shaping the future of mobility. We hope that the insights generated by this research will help all relevant stakeholders to work together towards a successful introduction of AVs.

This study was a part of the ThinkGoodMobility platform that Goodyear has. This platform is looking to the future and analyzing the relationship between cars and their drivers. It also aims to look at smart and sustainable mobility. However, the existence of AV’s is more than just a new technology, as Dr. Chris Tennant of the LSE explains:

AVs are not simply another new technology. They are emerging in an intensely social space with a wide range of factors influencing the public’s levels of openness towards them.”

Driverless Autonomous Vehicles

(Infographic Source: Goodyear/Marketwired)

The 11 countries that were included in the study were: Spain, Czech Republic, Germany, Italy, Serbia, France, Poland, Belgium, the Netherlands, Sweden and the UK. Of these countries, those from the Netherlands and Italy seemed the least concerned about the possible drawbacks of AVs, while those from the Czech Republic were the most concerns. Nations such as Poland and France were on the fence as they showed some belief in the technology, but also some concern as well.

By Kale Havervold

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

View All Articles

Sorry, comments are closed for this post.

Comics
3 Keys To Keeping Your Online Data Accessible

3 Keys To Keeping Your Online Data Accessible

Online Data Data storage is often a real headache for businesses. Additionally, the shift to the cloud in response to storage challenges has caused security teams to struggle to reorient, leaving 49 percent of organizations doubting their experts’ ability to adapt. Even so, decision makers should not put off moving from old legacy systems to…

The Cancer Moonshot: Collaboration Is Key

The Cancer Moonshot: Collaboration Is Key

Cancer Moonshot In his final State of the Union address in January 2016, President Obama announced a new American “moonshot” effort: finding a cure for cancer. The term “moonshot” comes from one of America’s greatest achievements, the moon landing. If the scientific community can achieve that kind of feat, then surely it can rally around…

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And Virtual Reality This is a term I created (Virtual Immersion). Ah…the sweet smell of Virtual Immersion Success! Virtual Immersion© (VI) an extension/expansion of Virtual Reality to include the senses beyond visual and auditory. Years ago there was a television commercial for a bathing product called Calgon. The tagline of the commercial was Calgon…

Your Biggest Data Security Threat Could Be….

Your Biggest Data Security Threat Could Be….

Paying Attention To Data Security Your biggest data security threat could be sitting next to you… Data security is a big concern for businesses. The repercussions of a data security breach ranges from embarrassment, to costly lawsuits and clean-up jobs – particularly when confidential client information is involved. But although more and more businesses are…

7 Common Cloud Security Missteps

7 Common Cloud Security Missteps

Cloud Security Missteps Cloud computing remains shrouded in mystery for the average American. The most common sentiment is, “It’s not secure.” Few realize how many cloud applications they access every day: Facebook, Gmail, Uber, Evernote, Venmo, and the list goes on and on… People flock to cloud services for convenient solutions to everyday tasks. They…

Digital Twin And The End Of The Dreaded Product Recall

Digital Twin And The End Of The Dreaded Product Recall

The Digital Twin  How smart factories and connected assets in the emerging Industrial IoT era along with the automation of machine learning and advancement of artificial intelligence can dramatically change the manufacturing process and put an end to the dreaded product recalls in the future. In recent news, Samsung Electronics Co. has initiated a global…

Data Breaches: Incident Response Planning – Part 1

Data Breaches: Incident Response Planning – Part 1

Incident Response Planning – Part 1 The topic of cybersecurity has become part of the boardroom agendas in the last couple of years, and not surprisingly — these days, it’s almost impossible to read news headlines without noticing yet another story about a data breach. As cybersecurity shifts from being a strictly IT issue to…

Cyber Security: McAfee on IoT Threats and Autonomous Cars

Cyber Security: McAfee on IoT Threats and Autonomous Cars

IoT Threats and Autonomous Cars Autonomous cars are just around the corner, there have been controversies surrounding their safety, and a few doubts still hang in the minds of people who don’t like the idea of a computer driving their car. However, the biggest news stories surrounding this topic have been to do with how…

Three Tips To Simplify Governance, Risk and Compliance

Three Tips To Simplify Governance, Risk and Compliance

Governance, Risk and Compliance Businesses are under pressure to deliver against a backdrop of evolving regulations and security threats. In the face of such challenges they strive to perform better, be leaner, cut costs and be more efficient. Effective governance, risk and compliance (GRC) can help preserve the business’ corporate integrity and protect the brand,…