Author Archives: CloudTweaks

Gartner’s Big Data Definition Plays Out in Sports

Gartner’s Big Data Definition Plays Out in Sports

As Gartner analyst, I am fortunate to frequently meet amazing people. Qaizar Hassonjee from Adidas is not only one of them, but one of the most memorable ones among the amazing people. He is at the heart of miCoach, including miCoach Elite, the system developed in partnerships with the top soccer players, coaches and teams of the world

VMworld 2014 – My Impressions of Cloud Announcements

VMworld 2014 took place in San Francisco, CA this week, with ~22,000 attendees descending for the annual event that showcases VMware’s newest announcements and product/service advancements.  I attended once again to pay particular attention to VMware’s cloud movements.  Here are a few of my impressions. vCloud Air Read the source article at Gartner Blog Network

The Video of our “Social Software Smackdown: Yammer Versus Box Versus Salesforce” is Now Available Online

This week at our Catalyst Conference in San Diego, I hosted our first ever “Social Software Smackdown,” a panel discussion among Chris Yeh (Box), Steve Gillmor (salesforce.com) and Adam Pisoni (Yammer). I am happy to report that the video of this session is now available from Gartner Events on Demand (note: requires registration or login

How the Role of Chief Marketing Technologist is Changing.

How the Role of Chief Marketing Technologist is Changing.

The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change.  Why? In many cases, marketing executives are recalibrating the role to focus on more strategic efforts. For example, one CMO I recently interviewed told me she had inadvertently tasked her chief marketing technologist with the type of