Author Archives: don

Changing The Script: Understanding How Mental Schemas Delay Cloud Technology Adoption

Changing The Script: Understanding How Mental Schemas Delay Cloud Technology Adoption Fans of the TV show Seinfeld know exactly what to expect. The effects of repeated episodes finds the viewer primed to expect laughter at Jerry’s cleverness, Kramer’s odd interpretations, George’s neuroticism, and Elaine’s adventures. The series is organized around a Peter Pan theme of…

Making The Cloud Transaction Psychologically Secure: Overcoming The Availability Heuristic

Making The Cloud Transaction Psychologically Secure: Overcoming The Availability Heuristic A cognitive heuristic is a shortcut our brains employ when forming beliefs or making decisions (Reber and Reber, 2001). An availability heuristic is a type of shortcut designed to make decisions quickly based on information already existing within one’s mind and assumed to be accurate.…

Presenting The Cloud A Subcategory To Connect With Clients

Presenting The Cloud A Subcategory To Connect With Clients Last week I heard a newscaster announce that the, “cloud” overhanging the economy revolves around what our legislators are going to do about the fiscal cliff. This terminology has nothing to do with the topic of cloud computing but everything to do with our audience’s mental…

Reframing The Cloud Computing Argument: Managing Inaccurate Perceptions

Reframing The Cloud Computing Argument: Managing Inaccurate Perceptions Human rationality is quickly becoming a castaway in the study of economics and psychology. That humans make decisions irrationally is an irrefutable precept as evidenced by empirical research. What these studies have uncovered is than when it comes to dealing with the emotions that naturally arise in…

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