Author Archives: Steve Prentice

The Rise of Ransomware

The Rise of Ransomware

Ransomware IT security company KnowBe4 has issued a warning regarding a new strain of ransomware called VirRansom, which “utilizes both ransomware and parasitic virus features,” according to a statement released Monday, Dec. 8 by CEO Stu Sjouwerman. As a self-replicating program, this particular strain has the potential to lock up a company’s entire system, demanding…

Putting The Cat Back In Captcha

Putting The Cat Back In Captcha

Captcha Madness Could this be the end of the annoying squiggly text? Google has announced an upgrade to the concept of Captcha, the challenging text identification quiz that humans have had to struggle with for the past many years. In an attempt to thwart bots from overwhelming mailing lists and membership lists, numerous websites have…

Amazon gets to the bottom of private brand sales

Amazon gets to the bottom of private brand sales

Amazon Elements Amazon has taken one more giant leap in its ongoing quest to redefine the retail world. This time it has gone into private labels. It was announced last week that it would start selling diapers and baby wipes under its own Amazon Elements name. These baby products are likely just the first of…

What Psy Did To YouTube

What Psy Did To YouTube

What Psy Did To YouTube South Korean singing superstar Psy broke YouTube. He didn’t mean to, but views of his 2012 hit Gangnam Style this week exceeded the capabilities of YouTube’s view counters, and this has necessitated the rewriting of the hit counter code from 32-bit to 64-bit. What this means in straightforward terms is…

The Internet of Things, 2015 and Beyond

The Internet of Things, 2015 and Beyond

Internet of Things 2015 According to IDC, the upcoming year is going to be a busy one for the Internet of Things, in many cases filling and stretching the systems that have just started delivering its varied services to industry and consumers alike. Presenting at their recent IDC FutureScape: Worldwide Internet of Things 2015 Predictions…

Drilling Through Your Personal Cloud

Drilling Through Your Personal Cloud

Personal Cloud When people ask the question “what is the cloud?” the usual response centers around the fact that it is an “outside thing” where data is stored. But one of the concepts that can be easily overlooked, yet which ties into the soft, amorphous imagery of clouds in general, is how data is accessed…

BYOD Redefines Work-life Balance, But…

BYOD Redefines Work-life Balance, But…

Not Everyone Buys It. The new status symbol of the rat race is the personal device. Not the company issued laptop, but the device, whether smartphone, tablet or laptop that the individual prefers – the one that likely contains both work and personal apps; the one that keeps the IT people up at night wondering…

Google seeks to revitalize advertising through brand lift studies

Google seeks to revitalize advertising through brand lift studies

Google Brand Lift Studies At a recent technology conference, Google’s vice president of display and video advertising products, Neal Mohan, stated that Google is focused on “cracking the brand advertising nut for digital” media. One of the ways they seek to do this is through new methods that measure how ads perform, such as “brand-lift studies,” which…

Hightail and the High Cost of Storage

Hightail and the High Cost of Storage

High Cost of Storage Petabytes don’t come cheap. High-volume file transporter Hightail found this out recently and have chosen to switch providers to keep pace. Based in San Francisco, Hightail started life as YouSendIt, a service that allowed people to send large files, usually in the multi-megabyte size, that were too large for regular email…

E-Cigarettes Can Hurt Your Computer

E-Cigarettes Can Hurt Your Computer

E-Cigarettes Yet more evidence that smoking is bad for you: A brand of e-cigarettes manufactured in China, has been found to carry malicious software that can be implanted into a computer when plugged into a USB port for recharging. E-cigarettes are in actual fact, electronic vaporizers that heat a liquid solution into an aerosol mist that offers the…

Dropbox Goes Mobile With Microsoft

Dropbox Goes Mobile With Microsoft

Microsoft – Out with the old, in with the new There are still some old-timers, people who were alive and working in the 1990’s, who remember when the PC was a stand-alone box, mobile meant carrying a 5¼ inch floppy disk under your arm, and expensive Microsoft products were installed on one machine at a…

Takin’ It To The Tweet: TwitterOffers

Takin’ It To The Tweet: TwitterOffers

TwitterOffers One new twist on this year’s Black Friday madness will involve purchases that include Twitter-enabled discounts. Twitter has recently announced a new feature called TwitterOffers, which seeks to bring customers and retailers together more easily, through the use of “discount tweets” that can be applied to real purchases in-store or online. TwitterOffers is not…

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

Why Businesses Need Hybrid Solutions Running a cloud server is no longer the novel trend it once was. Now, the cloud is a necessary data tier that allows employees to access vital company data and maintain productivity from anywhere in the world. But it isn’t a perfect system — security and performance issues can quickly…

Transforming Traditional DevOps To A Modern Cloud-Centric Operation

Transforming Traditional DevOps To A Modern Cloud-Centric Operation

Transforming Traditional DevOps Over the last year, I’ve been hearing about more and more instances of companies asking the question that the title suggests – how do you transform a DevOPs process into a more cloud-centric operation? To start, we must all assume that there is some notion of a traditional DevOPs process built into…

The Global Rise of Cloud Computing

The Global Rise of Cloud Computing

The Global Rise of Cloud Computing Despite the rapid growth of cloud computing, the cloud still commands a small portion of overall enterprise IT spending. Estimates I’ve seen put the percentage between 5% and 10% of the slightly more than $2 trillion (not including telco) spent worldwide in 2014 on enterprise IT. Yet growth projections…

Cloud as Our Children’s Playground

Cloud as Our Children’s Playground

Cloud as Our Children’s Playground We read everyday about the fast pace of business adoption of the cloud.  But children are adopting the cloud at just as an aggressive pace.  The Cloud is changing our children’s lives – the way they play, learn, and interact with others and the world around them.  I see children…

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