Author Archives: Steve Prentice

BYOD Redefines Work-life Balance, But…

BYOD Redefines Work-life Balance, But…

Not Everyone Buys It. The new status symbol of the rat race is the personal device. Not the company issued laptop, but the device, whether smartphone, tablet or laptop that the individual prefers – the one that likely contains both work and personal apps; the one that keeps the IT people up at night wondering…

Google seeks to revitalize advertising through brand lift studies

Google seeks to revitalize advertising through brand lift studies

Google Brand Lift Studies At a recent technology conference, Google’s vice president of display and video advertising products, Neal Mohan, stated that Google is focused on “cracking the brand advertising nut for digital” media. One of the ways they seek to do this is through new methods that measure how ads perform, such as “brand-lift studies,” which…

Hightail and the High Cost of Storage

Hightail and the High Cost of Storage

High Cost of Storage Petabytes don’t come cheap. High-volume file transporter Hightail found this out recently and have chosen to switch providers to keep pace. Based in San Francisco, Hightail started life as YouSendIt, a service that allowed people to send large files, usually in the multi-megabyte size, that were too large for regular email…

E-Cigarettes Can Hurt Your Computer

E-Cigarettes Can Hurt Your Computer

E-Cigarettes Yet more evidence that smoking is bad for you: A brand of e-cigarettes manufactured in China, has been found to carry malicious software that can be implanted into a computer when plugged into a USB port for recharging. E-cigarettes are in actual fact, electronic vaporizers that heat a liquid solution into an aerosol mist that offers the…

Dropbox Goes Mobile With Microsoft

Dropbox Goes Mobile With Microsoft

Microsoft – Out with the old, in with the new There are still some old-timers, people who were alive and working in the 1990’s, who remember when the PC was a stand-alone box, mobile meant carrying a 5¼ inch floppy disk under your arm, and expensive Microsoft products were installed on one machine at a…

Takin’ It To The Tweet: TwitterOffers

Takin’ It To The Tweet: TwitterOffers

TwitterOffers One new twist on this year’s Black Friday madness will involve purchases that include Twitter-enabled discounts. Twitter has recently announced a new feature called TwitterOffers, which seeks to bring customers and retailers together more easily, through the use of “discount tweets” that can be applied to real purchases in-store or online. TwitterOffers is not…

Black Friday Continues Its Frenzy

Black Friday Continues Its Frenzy

Black Friday Continues Its Frenzy The Holiday season spending spree starts this week with the U.S. Thanksgiving Day dropping the green flag on Black Friday and its online sibling Cyber-Monday. Although urban myth suggests the name Black Friday represented a milestone in the retailer’s calendar – the day that business stopped operating in the red…

Malvertising – Hiding In Plain Sight

Malvertising – Hiding In Plain Sight

Security Vulnerabilities In Advertising Bad guys never quit trying to be bad guys. For as long as there have been personal computers, we have had to put up with viruses, malware, spam, and a host of other carefully created annoyances whose danger level ranges from mild to catastrophic. We can now add malvertising to this…

Contributors

Self-Service BI (Business Intelligence) 101

Self-Service BI (Business Intelligence) 101

BI (Business Intelligence) 101 Non-technical users are increasingly jumping at the opportunity to get real-time business insight from data without the help of the IT department, whether they’re a small business without an IT staff altogether, or a high-ranking executive unwilling to request a report that will take a week to be completed. What is…

2015 Cybersecurity Challenges (5 Things To Expect)

2015 Cybersecurity Challenges (5 Things To Expect)

2015 Cybersecurity Challenges Every December, security experts begin to release their predictions on what cybersecurity will look like in the coming year. “The concept behind predictions is based on a company’s ability to express its expertise in a field both on the business and on the technology end,” said Barry Shteiman, director of security strategy…

The Role Cloud Technology Plays in the Recruiting Industry

The Role Cloud Technology Plays in the Recruiting Industry

The Recruiting Industry Like most other established industries, the recruiting industry is being disrupted by new business models and cutting-edge technologies. From recruiting technology talent with a highly publicized hackathon, to handling graphic or even online versions or resumes, recruiting agencies are seeing new challenges and opportunities every day. Yet, the goal is still the…

Cloud and regulation in financial services

Cloud and regulation in financial services

Cloud Regulation When talking about cloud and regulation in financial services, it is important to approach it with a clear understanding of the typical policies that your national regulator will require you to adhere to. Let’s start with outsourcing policy. Cloud mode provides us with a way of outsourcing data centre environments, applications, and services…

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