Author Archives: Steve Prentice

What Psy Did To YouTube

What Psy Did To YouTube

What Psy Did To YouTube South Korean singing superstar Psy broke YouTube. He didn’t mean to, but views of his 2012 hit Gangnam Style this week exceeded the capabilities of YouTube’s view counters, and this has necessitated the rewriting of the hit counter code from 32-bit to 64-bit. What this means in straightforward terms is…

The Internet of Things, 2015 and Beyond

The Internet of Things, 2015 and Beyond

Internet of Things 2015 According to IDC, the upcoming year is going to be a busy one for the Internet of Things, in many cases filling and stretching the systems that have just started delivering its varied services to industry and consumers alike. Presenting at their recent IDC FutureScape: Worldwide Internet of Things 2015 Predictions…

Drilling Through Your Personal Cloud

Drilling Through Your Personal Cloud

Personal Cloud When people ask the question “what is the cloud?” the usual response centers around the fact that it is an “outside thing” where data is stored. But one of the concepts that can be easily overlooked, yet which ties into the soft, amorphous imagery of clouds in general, is how data is accessed…

BYOD Redefines Work-life Balance, But…

BYOD Redefines Work-life Balance, But…

Not Everyone Buys It. The new status symbol of the rat race is the personal device. Not the company issued laptop, but the device, whether smartphone, tablet or laptop that the individual prefers – the one that likely contains both work and personal apps; the one that keeps the IT people up at night wondering…

Google seeks to revitalize advertising through brand lift studies

Google seeks to revitalize advertising through brand lift studies

Google Brand Lift Studies At a recent technology conference, Google’s vice president of display and video advertising products, Neal Mohan, stated that Google is focused on “cracking the brand advertising nut for digital” media. One of the ways they seek to do this is through new methods that measure how ads perform, such as “brand-lift studies,” which…

Hightail and the High Cost of Storage

Hightail and the High Cost of Storage

High Cost of Storage Petabytes don’t come cheap. High-volume file transporter Hightail found this out recently and have chosen to switch providers to keep pace. Based in San Francisco, Hightail started life as YouSendIt, a service that allowed people to send large files, usually in the multi-megabyte size, that were too large for regular email…

E-Cigarettes Can Hurt Your Computer

E-Cigarettes Can Hurt Your Computer

E-Cigarettes Yet more evidence that smoking is bad for you: A brand of e-cigarettes manufactured in China, has been found to carry malicious software that can be implanted into a computer when plugged into a USB port for recharging. E-cigarettes are in actual fact, electronic vaporizers that heat a liquid solution into an aerosol mist that offers the…

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The Business Benefits of Cloud CRM

The Business Benefits of Cloud CRM

The Business Benefits of Cloud CRM From software deployment, to mobility, to wearable technology, cloud computing has transformed seemingly every aspect of modern business. Research indicates cloud applications and platforms will be at the forefront of IT spending by 2016, with half of all enterprises implementing cloud solutions by 2017. One of the quickest markets…

Big Data Analytics Adoption

Big Data Analytics Adoption

Big Data Analytics Adoption Big Data is an emerging phenomenon. Nowadays, many organizations have adopted information technology (IT) and information systems (IS) in business to handle huge amounts of data and gain better insights into their business. Many scholars believe that Business Intelligence (BI), solutions with Analytics capabilities, offer benefits to companies to achieve competitive…

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

15 Emerging Technologies To Watch Before 2020 The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list of fifteen technologies to watch before 2020. It is becoming a reality for businesses that they need to adapt and change to an increasingly technologically-minded customer base. Traditional marketing…

Cloud Computing and Social Networks

Cloud Computing and Social Networks

Pushing Innovation With Social Networks There was a time when storage space was a precious commodity. A few videos and photographs and the system would be gasping for breath in old PCs’ limited storage space. 10 Years ago, today’s top social networking sites would have broken down under the burden of the heavily visual traffic…

Five Signs The Internet of Things Is About To Explode

Five Signs The Internet of Things Is About To Explode

The Internet of Things Is About To Explode By 2020, Gartner estimates that the Internet of Things (IoT) will generate incremental revenue exceeding $300 billion worldwide. It’s an astoundingly large figure given that the sector barely existed three years ago. We are now rapidly evolving toward a world in which just about everything will become…


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