Author Archives: Steve Prentice

FaceFirst – Facial Recognition Technology

FaceFirst – Facial Recognition Technology

Enhanced shopping by Face or by Mook As retailers struggle against the growing influence of online ecommerce, they continue to seek new and innovative ways to gain a customer’s trust, loyalty and shopping dollar. Two techniques that are making waves are facial recognition systems and Mook status. Companies such as NEC and FaceFirst provide facial…

The Rise of Ransomware

The Rise of Ransomware

Ransomware IT security company KnowBe4 has issued a warning regarding a new strain of ransomware called VirRansom, which “utilizes both ransomware and parasitic virus features,” according to a statement released Monday, Dec. 8 by CEO Stu Sjouwerman. As a self-replicating program, this particular strain has the potential to lock up a company’s entire system, demanding…

Putting The Cat Back In Captcha

Putting The Cat Back In Captcha

Captcha Madness Could this be the end of the annoying squiggly text? Google has announced an upgrade to the concept of Captcha, the challenging text identification quiz that humans have had to struggle with for the past many years. In an attempt to thwart bots from overwhelming mailing lists and membership lists, numerous websites have…

Amazon gets to the bottom of private brand sales

Amazon gets to the bottom of private brand sales

Amazon Elements Amazon has taken one more giant leap in its ongoing quest to redefine the retail world. This time it has gone into private labels. It was announced last week that it would start selling diapers and baby wipes under its own Amazon Elements name. These baby products are likely just the first of…

What Psy Did To YouTube

What Psy Did To YouTube

What Psy Did To YouTube South Korean singing superstar Psy broke YouTube. He didn’t mean to, but views of his 2012 hit Gangnam Style this week exceeded the capabilities of YouTube’s view counters, and this has necessitated the rewriting of the hit counter code from 32-bit to 64-bit. What this means in straightforward terms is…

The Internet of Things, 2015 and Beyond

The Internet of Things, 2015 and Beyond

Internet of Things 2015 According to IDC, the upcoming year is going to be a busy one for the Internet of Things, in many cases filling and stretching the systems that have just started delivering its varied services to industry and consumers alike. Presenting at their recent IDC FutureScape: Worldwide Internet of Things 2015 Predictions…

Drilling Through Your Personal Cloud

Drilling Through Your Personal Cloud

Personal Cloud When people ask the question “what is the cloud?” the usual response centers around the fact that it is an “outside thing” where data is stored. But one of the concepts that can be easily overlooked, yet which ties into the soft, amorphous imagery of clouds in general, is how data is accessed…

BYOD Redefines Work-life Balance, But…

BYOD Redefines Work-life Balance, But…

Not Everyone Buys It. The new status symbol of the rat race is the personal device. Not the company issued laptop, but the device, whether smartphone, tablet or laptop that the individual prefers – the one that likely contains both work and personal apps; the one that keeps the IT people up at night wondering…

Google seeks to revitalize advertising through brand lift studies

Google seeks to revitalize advertising through brand lift studies

Google Brand Lift Studies At a recent technology conference, Google’s vice president of display and video advertising products, Neal Mohan, stated that Google is focused on “cracking the brand advertising nut for digital” media. One of the ways they seek to do this is through new methods that measure how ads perform, such as “brand-lift studies,” which…

Hightail and the High Cost of Storage

Hightail and the High Cost of Storage

High Cost of Storage Petabytes don’t come cheap. High-volume file transporter Hightail found this out recently and have chosen to switch providers to keep pace. Based in San Francisco, Hightail started life as YouSendIt, a service that allowed people to send large files, usually in the multi-megabyte size, that were too large for regular email…

Five Reasons SMBs Fear The Cloud

Five Reasons SMBs Fear The Cloud

Five Reasons SMBs Fear the Cloud Fear of the cloud has been around since the Cloud began. SMBs were traditionally afraid of security issues, while large companies fretted about increasing the complexity of their IT infrastructure. What many budding start-up companies don’t realise is Cloud Computing helps place them on a level playing field with…

New Report Finds 1 Out Of 3 Sites Are Vulnerable To Malware

New Report Finds 1 Out Of 3 Sites Are Vulnerable To Malware

1 Out Of 3 Sites Are Vulnerable To Malware A new report published this morning by Menlo Security has alarmingly suggested that at least a third of the top 1,000,000 websites in the world are at risk of being infected by malware. While it’s worth prefacing the findings with the fact Menlo used Alexa to…

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations Everyone knows what the cloud is, but does everybody know where the cloud is? We try to answer that as we look at some of the most unusual data centre locations in the world. Under the Eyes of a Deity Deep beneath the famous Uspenski Cathedral in the…

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services Business Intelligence (BI) services have recently seen an explosion of innovation and choices for business owners and entrepreneurs. So many choices, in fact, that many companies aren’t sure which business intelligence company to use. To help offer you a solution, we’ve compiled a list of 12 Business Intelligence companies…

4 Different Types of Attacks – Understanding the “Insider Threat”

4 Different Types of Attacks – Understanding the “Insider Threat”

Understanding the “Insider Threat”  The revelations that last month’s Sony hack was likely caused by a disgruntled former employee have put a renewed spotlight on the insider threat. The insider threat first received attention after Edward Snowden began to release all sorts of confidential information regarding national security. While many called him a hero, what…

Wearable Tech – Will It Ever Be Fashionable?

Wearable Tech – Will It Ever Be Fashionable?

Wearable Tech – Will It Ever Be Fashionable? Wearable tech is taking over the world, and in that sense, it’s already fashionable. As we noted last week, the sector is expected to grow from $14 billion in 2014 to $70+ billion in 2024. But what about ‘high-fashion’? The catwalks and runways of London, Paris, and Milan? Can…

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