Author Archives: Steve Prentice

FaceFirst – Facial Recognition Technology

FaceFirst – Facial Recognition Technology

Enhanced shopping by Face or by Mook As retailers struggle against the growing influence of online ecommerce, they continue to seek new and innovative ways to gain a customer’s trust, loyalty and shopping dollar. Two techniques that are making waves are facial recognition systems and Mook status. Companies such as NEC and FaceFirst provide facial…

The Rise of Ransomware

The Rise of Ransomware

Ransomware IT security company KnowBe4 has issued a warning regarding a new strain of ransomware called VirRansom, which “utilizes both ransomware and parasitic virus features,” according to a statement released Monday, Dec. 8 by CEO Stu Sjouwerman. As a self-replicating program, this particular strain has the potential to lock up a company’s entire system, demanding…

Putting The Cat Back In Captcha

Putting The Cat Back In Captcha

Captcha Madness Could this be the end of the annoying squiggly text? Google has announced an upgrade to the concept of Captcha, the challenging text identification quiz that humans have had to struggle with for the past many years. In an attempt to thwart bots from overwhelming mailing lists and membership lists, numerous websites have…

Amazon gets to the bottom of private brand sales

Amazon gets to the bottom of private brand sales

Amazon Elements Amazon has taken one more giant leap in its ongoing quest to redefine the retail world. This time it has gone into private labels. It was announced last week that it would start selling diapers and baby wipes under its own Amazon Elements name. These baby products are likely just the first of…

What Psy Did To YouTube

What Psy Did To YouTube

What Psy Did To YouTube South Korean singing superstar Psy broke YouTube. He didn’t mean to, but views of his 2012 hit Gangnam Style this week exceeded the capabilities of YouTube’s view counters, and this has necessitated the rewriting of the hit counter code from 32-bit to 64-bit. What this means in straightforward terms is…

The Internet of Things, 2015 and Beyond

The Internet of Things, 2015 and Beyond

Internet of Things 2015 According to IDC, the upcoming year is going to be a busy one for the Internet of Things, in many cases filling and stretching the systems that have just started delivering its varied services to industry and consumers alike. Presenting at their recent IDC FutureScape: Worldwide Internet of Things 2015 Predictions…

Drilling Through Your Personal Cloud

Drilling Through Your Personal Cloud

Personal Cloud When people ask the question “what is the cloud?” the usual response centers around the fact that it is an “outside thing” where data is stored. But one of the concepts that can be easily overlooked, yet which ties into the soft, amorphous imagery of clouds in general, is how data is accessed…

BYOD Redefines Work-life Balance, But…

BYOD Redefines Work-life Balance, But…

Not Everyone Buys It. The new status symbol of the rat race is the personal device. Not the company issued laptop, but the device, whether smartphone, tablet or laptop that the individual prefers – the one that likely contains both work and personal apps; the one that keeps the IT people up at night wondering…

Google seeks to revitalize advertising through brand lift studies

Google seeks to revitalize advertising through brand lift studies

Google Brand Lift Studies At a recent technology conference, Google’s vice president of display and video advertising products, Neal Mohan, stated that Google is focused on “cracking the brand advertising nut for digital” media. One of the ways they seek to do this is through new methods that measure how ads perform, such as “brand-lift studies,” which…

Hightail and the High Cost of Storage

Hightail and the High Cost of Storage

High Cost of Storage Petabytes don’t come cheap. High-volume file transporter Hightail found this out recently and have chosen to switch providers to keep pace. Based in San Francisco, Hightail started life as YouSendIt, a service that allowed people to send large files, usually in the multi-megabyte size, that were too large for regular email…

The History Of Back-Ups

The History Of Back-Ups

The History of Back-Ups There’s no doubt about it – we are spoilt. With external hard-drives, CDs, USB memory sticks, SD cards, online storage and multiple devices with vast memories we can save, access and back up our data more easily and more efficiently than ever before. (Image Source: Maxim Yurin, SoftLogica)  It’s not always been…

How The Cloud Is Changing Disaster Recovery

How The Cloud Is Changing Disaster Recovery

How the Cloud is Changing Disaster Recovery Anyone who is a regular reader of this site will know about the cloud’s numerous benefits. Using the cloud can provide businesses with cost-effective resource usage, rapid provisioning, easy scalability and flexible elasticity – benefits that simply don’t exist when using local on-site servers and services. One of…

The Industries That The Cloud Will Change The Most

The Industries That The Cloud Will Change The Most

The Industries That The Cloud Will Change The Most Cloud computing is rapidly revolutionizing the way we do business. Instead of being a blurry buzzword, it has become a facet of everyday life. Most people may not quite understand how the cloud works, but electricity is quite difficult to fathom as well. Anyway, regardless of…

Is Docker The Next Big Thing?

Is Docker The Next Big Thing?

Is Docker The Next Big Thing? We often hear that a particular product or idea is going to be the ‘next big thing’, and analysts and commentators are frequently falling over themselves to predict an emerging trend or developing idea. In the case of Docker, it might actually be justified. The open source technology is…

What Top SaaS Vendors Do To Ensure Successful Onboarding

What Top SaaS Vendors Do To Ensure Successful Onboarding

What Top SaaS Vendors Do I am not going to mention names in this article, but if you want to be the best, you must look at what the best do – and do it better. The importance of investing in SaaS onboarding can be easily overlooked in favor of designing efficient and powerful software…

Predictions For 2015: Social Media, IoT, NFV and Data Center Growth

Predictions For 2015: Social Media, IoT, NFV and Data Center Growth

Predictions For 2015 Social Media Use and IoT Spurs SDN, NFV and Data Center Growth Social media continues to drive Internet growth worldwide with the market leader, Facebook, surpassing one billion registered accounts last year. The social media giant’s growth was fueled in large part by growing mobile user access in the Asia-Pacific region, with…

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