Author Archives: Steve Prentice

Furthering Business By Seeing Beyond

Furthering Business By Seeing Beyond

Furthering Your Business Here is a typical customer service story that illustrates the gap between the power of modern commerce and the struggling mindset of business. John is a retail customer, who, like many people, enjoys shopping at specific stores. He re-visits these stores often, out of habit and convenience. He recently purchased a coffee…

The Future of Employee Engagement

The Future of Employee Engagement

Employee Engagement Employees face a number of challenges in their day-to-day jobs, with emails, distractions and a never-ending workload topping the bill. A great deal of time is spent learning to use business technologies in the name of improved productivity, but, twenty-five years after the release of Microsoft Windows, there are still significant gaps between…

Security Training Through Practical Experience

Security Training Through Practical Experience

The Importance of Practical Experience One of the most interesting scenes to watch – if you are fortunate enough to time it right – is a full-scale emergency drill conducted by joint teams of firefighters, police and paramedics. These can involve hundreds of people, including volunteers who are given realistic wounds by skilled makeup artists,…

Engagement Through Password Literacy

Engagement Through Password Literacy

Citizen Engagement Literacy The term “engagement literacy” is not commonly-used at this moment, but it is a concept that bears greater attention in an age where personal data is king. Citizens and consumers now provide two currencies to the retailers and companies around them. The first is actual money, transferred either electronically or by hand,…

The Need For A Security Incident Response Team

The Need For A Security Incident Response Team

Security Incident Response Team The incidences of modern cyber-attacks are growing, along with their sophistication. Every single weakness, whether technological or human, is being constantly exploited, and the interconnectedness of computers means that a break-in, theft or infection on one system has far-reaching consequences with customers, suppliers and the general public. Network Security Network security…

Facebook’s Lesson In Effortless Marketing

Facebook’s Lesson In Effortless Marketing

Facebook’s Effortless Marketing Do you remember those early TV commercials for Facebook (See Parody)? When it was just starting out and social media was a new thing? Of course you don’t. Because they didn’t happen. Facebook grew into a world-changing phenomenon despite a lack of traditional advertising. Their first ever TV spot happened in 2012, and…

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