The Lighter Side Of The Cloud – Big Data
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Author Archives: Steve Prentice

Google seeks to revitalize advertising through brand lift studies

Google seeks to revitalize advertising through brand lift studies

Google Brand Lift Studies At a recent technology conference, Google’s vice president of display and video advertising products, Neal Mohan, stated that Google is focused on “cracking the brand advertising nut for digital” media. One of the ways they seek to do this is through new methods that measure how ads perform, such as “brand-lift studies,” which…

Hightail and the High Cost of Storage

Hightail and the High Cost of Storage

High Cost of Storage Petabytes don’t come cheap. High-volume file transporter Hightail found this out recently and have chosen to switch providers to keep pace. Based in San Francisco, Hightail started life as YouSendIt, a service that allowed people to send large files, usually in the multi-megabyte size, that were too large for regular email…

E-Cigarettes Can Hurt Your Computer

E-Cigarettes Can Hurt Your Computer

E-Cigarettes Yet more evidence that smoking is bad for you: A brand of e-cigarettes manufactured in China, has been found to carry malicious software that can be implanted into a computer when plugged into a USB port for recharging. E-cigarettes are in actual fact, electronic vaporizers that heat a liquid solution into an aerosol mist that offers the…

Dropbox Goes Mobile With Microsoft

Dropbox Goes Mobile With Microsoft

Microsoft – Out with the old, in with the new There are still some old-timers, people who were alive and working in the 1990’s, who remember when the PC was a stand-alone box, mobile meant carrying a 5¼ inch floppy disk under your arm, and expensive Microsoft products were installed on one machine at a…

Takin’ It To The Tweet: TwitterOffers

Takin’ It To The Tweet: TwitterOffers

TwitterOffers One new twist on this year’s Black Friday madness will involve purchases that include Twitter-enabled discounts. Twitter has recently announced a new feature called TwitterOffers, which seeks to bring customers and retailers together more easily, through the use of “discount tweets” that can be applied to real purchases in-store or online. TwitterOffers is not…

Black Friday Continues Its Frenzy

Black Friday Continues Its Frenzy

Black Friday Continues Its Frenzy The Holiday season spending spree starts this week with the U.S. Thanksgiving Day dropping the green flag on Black Friday and its online sibling Cyber-Monday. Although urban myth suggests the name Black Friday represented a milestone in the retailer’s calendar – the day that business stopped operating in the red…

Malvertising – Hiding In Plain Sight

Malvertising – Hiding In Plain Sight

Security Vulnerabilities In Advertising Bad guys never quit trying to be bad guys. For as long as there have been personal computers, we have had to put up with viruses, malware, spam, and a host of other carefully created annoyances whose danger level ranges from mild to catastrophic. We can now add malvertising to this…

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The Industries That The Cloud Will Change The Most

The Industries That The Cloud Will Change The Most

The Industries That The Cloud Will Change The Most Cloud computing is rapidly revolutionizing the way we do business. Instead of being a blurry buzzword, it has become a facet of everyday life. Most people may not quite understand how the cloud works, but electricity is quite difficult to fathom as well. Anyway, regardless of…

Surprising Facts and Stats About The Big Data Industry

Surprising Facts and Stats About The Big Data Industry

Facts and Stats About The Big Data Industry If you start talking about big data to someone who is not in the industry, they immediately conjure up images of giant warehouses full of servers, staff poring over page after page of numbers and statistics, and some big brother-esque official sat in a huge government building…

Cloud-Based VOIP – 4 Alternatives To Skype

Cloud-Based VOIP – 4 Alternatives To Skype

Cloud-Based VOIP – 4 Alternatives To Skype Skype is the most popular cloud-based VOIP service. Since being bought out by Microsoft for $8.5 billion in 2011 the company has grown to more than 300 million users and now accounts for 34% of all international calls. Some people don’t want to use Skype though. Reports of…

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing – A Requirement For Greater Innovation

Cloud computing – Greater Innovation! Sao Paulo, Brazil has had trouble with both energy and water supplies as of late. Despite it is the rainy period. Unfortunately Sao Paulo is very dependent on its rain as a majority of its power is generated from large dams. No water, no energy. Difficult situation for a city…

5 Mistakes That Adversely Impact Seamless Cloud Migration

5 Mistakes That Adversely Impact Seamless Cloud Migration

There is absolutely no doubt migrating a section of your IT assets, non-core business processes or the entire spectrum of business systems to the cloud makes immense sense. There are plenty of business benefits linked to cloud computing; most astute businesses are using cloud computing in some capacity or other and if you aren’t doing…


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How CYOD Helps Make Hybrid Cloud More Productive And More Secure

How CYOD Helps Make Hybrid Cloud More Productive And More Secure

How CYOD Helps Make Hybrid Cloud More Productive and More Secure Recent analysis by IDG/DELL has found that companies are expecting “increased IT efficiencies” and “lowering total cost of ownership (TCO) with optimized application delivery” as they move toward hybrid cloud and private cloud deployment. In short, they expect things to work better and cost…

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