Category Archives: Analytics

Does Proprietary Data Hinder Research?

Does Proprietary Data Hinder Research?

Does Proprietary Data Hinder Research? A widely-discussed article at Newsweek about the ‘data problem in medicine’ sheds light on the fact that doctors don’t have access to data about the very medicines the prescribe. In fact, of all clinical trials, as many as half are never published, leaving doctors in the dark and patients at…

Google seeks to revitalize advertising through brand lift studies

Google seeks to revitalize advertising through brand lift studies

Google Brand Lift Studies At a recent technology conference, Google’s vice president of display and video advertising products, Neal Mohan, stated that Google is focused on “cracking the brand advertising nut for digital” media. One of the ways they seek to do this is through new methods that measure how ads perform, such as “brand-lift studies,” which…

Workday Brings Predictive Analytics to Human Resources Management

Workday Brings Predictive Analytics to Human Resources Management

Predictive Analytics In a much-discussed tech San Francisco tech conference, Workday, an on-demand software vendor for human resources and financial asset management, announced new Insight Applications that, inter alia, bring predictive insights to HR tools. In the new suite of tools such as expense controls, aggregated talent listings, as well as additions to the core…

Big Data – Productivity, Innovation And Competitiveness

Big Data – Productivity, Innovation And Competitiveness

Big Data – Productivity, Innovation And Competitiveness Big Data Analytics Big data refers to datasets that are so large, diverse, and fast-changing which need advanced and unique storage, management, analysis, and visualization technologies.  According to McKinsey, Big Data is “the next frontier for innovation, competition and productivity”.  The right use of Big Data can increase productivity,…

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data

The Future Of Big Data Big Data is BIG business and will continue to be one of the more predominant areas of focus in the coming years from small startups to large scale corporations. We’ve already covered on CloudTweaks how Big Data can be utilized in a number of interesting ways from preventing world hunger to helping teams win…

Big Data – Top Critical Technology Trend For The Next Five Years

Big Data – Top Critical Technology Trend For The Next Five Years

Big Data – Top Critical Technology Trend For The Next Five Years Today’s organizations should become more collaborative, virtual, adaptive, and agile in order to be successful in complex business world. They should be able to respond to changes and market needs. Many organizations found that the valuable data they possess and how they use…

Cloud Infographic – Big Data And Netflix

Cloud Infographic – Big Data And Netflix

Cloud Infographic – Big Data And Netflix The film industry is huge, generating in excess of $520 billion revenue in the USA in 2013. Imagine if this behemoth of the entertainment world could be further refined by taking account of consumers’ preferences, viewing habits and cultural interests? Big data makes this refinement possible. As consumers publish information and provide…

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The Business Benefits of Cloud CRM

The Business Benefits of Cloud CRM

The Business Benefits of Cloud CRM From software deployment, to mobility, to wearable technology, cloud computing has transformed seemingly every aspect of modern business. Research indicates cloud applications and platforms will be at the forefront of IT spending by 2016, with half of all enterprises implementing cloud solutions by 2017. One of the quickest markets…

The iCloud Scandal – Who Is To Blame? –  ‘Cloud’ Security vs. ‘Internet’ Security

The iCloud Scandal – Who Is To Blame? – ‘Cloud’ Security vs. ‘Internet’ Security

How the iCloud Scandal Has Helped to Define the Difference Between ‘Cloud’ Security and ‘Internet’ Security Busting the myth that bad cloud security was to blame for Apple’s recent celebrity data disaster Overview: We discuss the ‘celebrity hacking’ iCloud saga and debate whether or not the breach was likely down to Cloud encryption issues or…

Cloud Security In The Workplace

Cloud Security In The Workplace

Workplace Cloud Security Our workplaces are changing and much of it for the better. Increased flexibility – pushed by cloud services – is behind many of the changes. Home working, increased collaboration – it’s all good, and it’s all delivering significant business benefits. We know that. That’s so 2013. But fewer than 10% of businesses…

Are Made For Mobile Apps Really Different?

Are Made For Mobile Apps Really Different?

Mobile Apps Environment Mobile employees need mobile apps. Mobile apps help field personnel to be more productive and often enable them to generate new revenue streams and improve customer service (and the corporate brand!). However, as companies seek to integrate mobile technologies into their application infrastructures, they are faced with an important choice. Is it more…

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