Category Archives: Big Data

Big Data Startups Buzz Makers

Big Data Startups Buzz Makers

Big Data Startups 

In November 2015, global market intelligence firm IDC predicted that Big Data tech and services markets would increase at a CAGR of 23.1% between 2014 and 2019. They further projected annual spending reaching $48.6 billion in 2019. Says IDC program director Ashish Nadkarni, “The ever-increasing appetite of businesses to embrace emerging big data-related software and infrastructure technologies while keeping the implementation costs low has led to the creation of a rich ecosystem of new and incumbent suppliers.” And Big Data isn’t just for the tech giants; as analytics becomes even more sophisticated and data collection more comprehensive, many startups are coming up with their own innovative products, services, and solutions. Across all industries, Big Data is a valuable commodity, and thanks in part to social media and the Internet of Things (IoT) organizations are learning not only how to collect and store it, but how to analyze it, gather insights from it, and put it to use in company-specific forms.

Big-Data-Santa-CloudTweaks

Exciting Big Data Startups

Algorithmia

Founded in December 2013, this startup is developing an online algorithms marketplace. Used by more than 16,000 developers, and with over 2,000 algorithms in their library, Algorithmia has been described as “... providing the smarts needed to do various tasks in the fields of machine learning, audio and visual processing, and even computer vision.”

Bedrock Data

A cloud-based data management and system integration platform, the principle behind Bedrock Data is ease of management and maintenance for non-developers. The platform helps businesses maximize their business systems with numerous integration combinations that can be managed in one place.

BlueTalon

The Ponemon Institute states, “71% of corporate employees report having access to information they shouldn’t.” For data-centric security for Hadoop, SQL, and Big Data, BlueTalon protects sensitive data through access control and dynamic masking capabilities on the Hadoop Distributed File System. It can be utilized on all distributions of Hadoop, as well as Microsoft Azure and AWS.

Confluent

With investors including Benchmark, Data Collective, LinkedIn, and Index Ventures, this startup was founded by the team that built Kafka at LinkedIn. Confluent is described as “Kafka made easy” and is an open source platform containing the necessary components to create scalable data platforms built around Apache Kafka. Supporting many of the features Apache Kafka already provides, the Confluent platform offers additional features such as C/C++ Client, REST Proxy, Kafka Connectors, Schema Registry, and Enterprise Support.

H2O.ai

AI for business,” this open source machine learning platform can be used in predictive modeling factories, advertising technology, risk and fraud analysis, healthcare, insurance analytics, and customer intelligence. Thanks to the speed and flexibility of H20, users are able to fit many hundreds of potential models in attempts to discover patterns in data and find usable information.

Wavefront

The Wavefront platform uses real-time analytics to help organizations predict and prevent downtime and deliver exceptional customer service. Users are able to manage their entire stack, with data available immediately and cohesively, and hundreds of concurrent users can be supported.

Satisfied customers include SpaceApe, Clover, Box, and Snowflake.

By Jennifer Klostermann

The Emerging Connected Data Cloud

The Emerging Connected Data Cloud

The Data Cloud

Because of the flexibility and scalability of cloud services, organizations can experiment with big data in an elastic and malleable environment. For data-focused businesses, this had led to a better use of big data sources and the information gleaned from social media, IoT devices, retail beacons, and the likes are put to use in analytics programs, including open source tools such as Apache Hadoop and Spark, to generate useful insights quickly. With the exponentially increasing stores of data, the cloud is an invaluable tool not only for the storage and security of raw data but for the study and progression of it.

Healthy Competition

As Microsoft expands its cloud big data analytics, with its Linux compatibility enticing new organizations to adopt cloud-based big data solutions, and support for open-source R language a significant attraction, Google edges further into big data and cloud analytics with its new Cloud Machine Learning suite of services. Amazon and IBM round up the four cloud computing giants, and we have IBM Watson working on big data and genomics in Italy, and Amazon Web Services attempting to dominate the IoT landscape with an improved suite of streaming data and analytics services. With such formidable competition, the cloud and big data industry is flourishing, and users are reaping the rewards.

Emerging Trends

emerging-trends

(Image Source: Shutterstock)

Unsurprisingly, social media is a chief source of data for many businesses thanks to the instant feedback of products and services. And so, customers are being tracked to add the more personal data elements to the already massive quantities of data organizations have access to. One of the key outcomes of this trend is that businesses are better understanding their customers, as well as improving their communication to them.

Machine learning continues to grow as algorithms enabling computers to learn from experience are improved and refined. Predictive analytics is one sector well-positioned to benefit from this, and deep neural nets are likely to start making a stir thanks to algorithms that allow the modeling of complex nonlinear relationships, thus enabling machines to observe their environs. Emotion recognition software is another development to watch out for, suggesting a fresh range of data analytics applications along with the ‘warm’ data it’s likely to produce.

Self-driving cars are already emerging in our world, but this is only one aspect of today’s evolving automotive technology. Manufacturers are using data to improve driver and passenger experience, enhance safety, and increase efficiencies, and it’s not difficult to imagine a world where every vehicle is connected to a data center.

The synergy between cloud computing and big data allows organizations to efficiently and cost-effectively implement big data solutions with everyday information collected, stored, and analyzed through cloud services. The information is available anywhere and can be stored in locations throughout the globe, and as businesses recognize the potential, investment in big data and cloud computing escalates.

By Jennifer Klostermann

Why Data Minimization Cannot Be Ignored

Why Data Minimization Cannot Be Ignored

Data Minimization

With big data coming in full form to help Internet of Things (IoT) devices, companies are collecting more and more user data to help them create better products. In fact, some companies never delete user data, even if they are probably never going to use it. If you work in a tech company, we are sure you have never, ever heard your boss say – “Delete it.” Nobody deletes anything in the IT industry. Documents are versioned, and every version of them is kept safely on the company’s servers. In fact, Amazon’s CEO, Jeff Bezos was quoted saying, “We never throw away data.”

But, that’s just one part of the story. As the data increases at an exponential rate, companies need to get more servers, hire more staff to handle those servers and at the same time they have to make sure that all the data on their servers is secure, and it follows the guidelines set out by the government. This obviously increases costs, and it doesn’t make sense to pay for data that you are never going to use.

2016_Predictions_Infographic_001

(Infographic Source: Datameer)

This is the reason organizations are finally realizing that when it comes to data, “less is more” approach can go a long way. Governments are also taking note of the fact that companies all over the world are collecting more user data than they actually need in the first place, and this violates user privacy.

The European Union has already introduced an amendment to the Data Protection Act and according to this amendment, “Personal data shall be adequate, relevant and not excessive in relation to the purpose or purposes for which they are processed.”

And this is the very core purpose of data minimization

What is data minimization

Basically, data minimization means only collecting a part of the data which is required by the organization and relevant to it as well. There was a time when collecting a large quantity of data suddenly became easy, organizations were bombarded with a large amount of data and they decided to save it all.

But as the IoT grows, organizations have several other ways to collect various kinds of data, and that also includes users’ private data. The main reason why organizations are continuously saving data even though they are not currently using it is because they think this data might come in use in the future. Though the fact is, it is technically data hoarding, and it is already causing organizations a lot of money.

Organizations need to practice data minimization

Google already announced last year that it will be taking user privacy seriously by offering more personalized features and storing less user data on its servers. Apple also followed the lead and announced that it would not be storing user data on the cloud on iOS 9 and the subsequent iOS versions. Instead, the private user data would only be stored on the local machine.

meta-data

As we mentioned, the major benefit of data minimization is lesser costs. After all, storing data costs a great deal. At the same time, storing less data also means the organizations are less prone to risks and breaches. If you are a rookie to regulations and compliances, then you should know that every company in a specific sector that stores user data online has to follow certain rules. And if they don’t, the government can file a case against them for breaching those regulations. For instance, companies in the health sector have to follow HIPAA and HITECH compliances.

But, what happens when an organization loses some of its data? Even though that data wasn’t useful for the company at all, they lose their reputation in the market, and they would also have to pay for data breach. According to a study conducted in 2009, the per-record cost of a data breach is $209. So basically, if a company loses 100,000 records of user data, then they would lose $20 million.

And with the new amendment in the European Union law, many European companies would now have to practice data minimization and make sure they are not collecting unnecessary user data.

In Summary

Organizations all over the world now need to think carefully before storing data. They have to analyze and decide if the data they are collecting is useful right now or it would be useful in the next five years, and they also have to decide if lesser sensitive data could be collected instead. Governments slowly realize the power of data and their laws will only get tougher from here.

By Ritika Tiwari

IBM & Pfizer Join Forces To Work On IoT Innovation

IBM & Pfizer Join Forces To Work On IoT Innovation

IBM & Pfizer Join Forces

For many years, the diagnosis of Parkinson’s disease induced a feeling of hopelessness and defeat amongst both sufferers of the disease and the medical professionals who care for them. Parkinson’s is a progressive degeneration of the nervous system which chiefly affects middle-aged and elderly people. Yet, in recent years, there has been renewed hope and confidence that quality of life, prevention and even the cure of Parkinson’s will one day be possible.

New strategies and ideas are being put forward right now which will dramatically improve our understanding of what it is like to live with the disease. Pharmaceutical company Pfizer is teaming up with technology powerhouse IBM in an effort to use the Internet of Things as a means of producing real-time, continuous data of a patient’s symptoms, and understanding how those symptoms impact on that person’s daily life.

healthcare

The idea behind the research project is to use a sophisticated system of mobile devices, sensors and connected machines in a controlled environment to track a patient’s particular set of symptoms and to monitor and evaluate whether their symptoms are worsening or improving. “The goal is that through these experiments the team can create a program that would allow that flow of data from the patient to their medical team and provide more pinpoint dosing,” explains technology website TechCrunch.

At this stage, the approach is very experimental. The clinical trials will begin in 2018 at IBM’s Research Centre where a functional apartment is being built with a network of hidden sensors that will monitor the daily experiences of the participants in minute detail.

Fortune magazine explains that “Pfizer and IBM will rotate in as many as 200 participants, both those with Parkinson’s disease and control subjects who don’t have the neurological condition, who will live in the space for a period of time and produce reams information from these sensors.”

The potential for both IBM and Pfizer is tremendous. IBM is investing heavily in the Internet of Things and in its ability to effectively analyze big data, while Pfizer is hoping to test and monitor its newest Parkinson’s drug which is in the pipeline. For both companies, a new approach to treating Parkinson’s would reap great rewards.

Mikael-DolstenAccording to Mikael Dolsten, president of Pfizer Worldwide R&D, “we have an opportunity to potentially redefine how we think about patient outcomes and 24/7 monitoring, by combining Pfizer’s scientific, medical and regulatory expertise with IBM’s ability to integrate and interpret complex data in innovative ways.

Industries all around the world are rapidly gaining an understanding of the impact that the Internet of Things could potentially have on the way that they conduct their business and the pharmaceutical industry is no exception.

A partnership such as this between two giants in their respective fields points the way towards an integrated, targeted approach which will be enormously beneficial to ordinary people who can tap into the power of the technology which surrounds us for the greater good.

By Jeremy Daniel

Tips To Use Encryption The Right Way

Tips To Use Encryption The Right Way

Encryption Tips

Encryption is the most important part when it comes to securing your data online. For those of you who are still alien to this concept, encryption converts data into an unreadable format called cipher text with the help of a secret key called the encryption key. And you cannot get access to the primary data unless you can get access to the encryption key or guess it.

Encryption

If you use cloud services to store or backup your data, you should understand what encryption is and how to use it the right way. All the cloud companies based in the US are liable to share their cloud data with the government, and if you don’t want NSA snooping through your data, you should encrypt your data before moving to the cloud.

Here are some tips to use encryption the right way:

  1. Check the strength of encryption provided

Each cloud-based service has a different kind of encryption, and you should know what each one of them means before storing your data on the cloud. Also, while some cloud services are transparent about how they encrypt data, some aren’t so clear.

cloud-cloudtweaks-comic

For instance, Apple clearly states that iCloud uses a 128-bit AES encryption, but Google does not specify how the data is encrypted on Google Drive. In fact, most of the cloud backup services that you will come across will determine the kind of encryption they use. One of the strongest cloud backup encryption services offered right now is by Crashplan, which offers 448-bit Blowfish encryption.

  1. Use long passphrases as encryption key

When Edward Snowden, a former NSA employee and a whistleblower was asked about what kind of passwords to use, he came up with a rather interesting response. According to Snowden, instead of using words as your passwords, you should use a minimum of 8-letter passphrases. And of course, a number a special character, which should not be in the end but somewhere in the middle.

The idea is that it’s easy to guess 6-letter words by algorithms but guessing 8-letter words get much, much tougher for the algorithms.

  1. Data should be encrypted before its uploaded

Just because a cloud service says that it encrypts your data, doesn’t mean your data is completely secure. First of all, data can be encrypted at three locations – on the local machines, in transit, and on the cloud server.

Now, some services encrypt your data on all the three locations, while most of the cloud services only encrypt your data when it’s in transit, using an SSL encryption. This leaves your data open for all the hackers. It’s always safe to encrypt the data yourself with a strong encryption key before you upload it to the cloud. This way, you are in charge of your data’s safety.

  1. Check for regulations and compliances

Encrypting data is actually the easy part; the difficult part is making sure your data follows all the right regulations and compliances, and it is secure and safe. In fact, the biggest threat your organization might face is cyber security. Your organization’s infrastructure can be vulnerable. Check with the compliances that your company needs to follow and also, make sure it follows all the security guidelines.

  1. Email encryptions

Emails are private, and it can be threatening when hackers get access to an organization’s emails. Employees don’t just discuss regular day-to-day stuff; they also discuss about critical company details. And of course, there are also emails between employees and clients. Email hacks have been very common and more than 100 GB of email data has been hacked till now.

email-security

(Image Source: Shutterstock)

There are many encryption add-ins that can be used and integrated with Microsoft Outlook. It makes sure that your emails are encrypted when they are being transferred.

  1. Use digital signatures

A digital signature uses asymmetric cryptography to encrypt the message. When the user is signing the message, he uses a private key to encrypt it, and the receivers use a public key to decrypt the message.

Using a digital signature does not just assure that it is you who sent the message, but it also states that the message has not been tampered with, and it is in the original form.

As we move more and more of our data on the cloud, encryption will become even more important. With the NSA already snooping through user data, you need to be extra careful before you upload your data to the cloud.

By Ritika Tiwari

Mondo Report: The Top 5 Cloud Positions/Skills In Highest Demand

Mondo Report: The Top 5 Cloud Positions/Skills In Highest Demand

Mondo Reports That CIOs and CTOs Have Top Tech Salaries for 2016: Ranging From $182-$268,000

NEW YORK, NY–(Marketwired – Apr 5, 2016) – Mondo (www.mondo.com) today reported that CIOs/CTOs garnered the top salaries for 2016, ranging from $182-268,000, according to the findings of its annual Tech Salary Guide. Mondo is a leading technology and digital resourcing provider.

In addition to the CIO/CTO positions, the technology jobs with the highest salaries in 2016, include:

  • Chief Security Officer ($154-226,000)
  • Chief Data Officer ($150-210,000)
  • Director PMO ($129-186,000
  • UX/UI Designer ($119-184,000)
  • VP, Information Engineering ($141-184,000)
  • VP, Information Technology ($141-183,000)
  • Android Developer ($138-182,000)
  • IOS Developer ($139-182,000)

(Note: The salary ranges reflect regional differences in salaries, based on the average of Mondo’s 3,000 placements during the year, with New York City and San Francisco on the high end.)

With Cloud computing now becoming the technological cornerstone for businesses across the globe, employer demand for Cloud professionals has exploded and lack of Cloud resources/expertise is the number one challenge for businesses,” said Laura McGarrity, VP of Digital Marketing Strategy for Mondo. “Those tech professionals with Cloud skills are in huge demand and are commanding top salaries.”

The top five Cloud positions/skills in highest demand, include:

  • Microsoft 365 Engineer ($110-123,000)
  • Amazon Web Services Developer ($123-161,000)
  • Cloud Engineer ($113-149,000)
  • Network Security Engineers ($115-151,000)
  • Data Scientist ($88-130,000)

She added, “The explosion of connected devices has also caused a surge of demand for technology professionals with mobile development skills. In addition, we have seen growing demand for diversity among new tech hires, and are placing more women with the right education and the right skills to fill these in-demand tech jobs.

The four mobile positions/skills in top demand, include:

  • iOS Developer ($139-182,000)
  • Android Developer ($138-182,000)
  • Application Architect ($136-181,000)
  • QA Mobile Engineer ($91-126,000)

In addition, those technology professionals with security skills will be in high demand. By 2020, 60% of all enterprises’ information security budgets will be allocated for rapid detection and response approaches (Gartner). According to the Mondo Tech Salary Report, these are the top four security positions:

  • Network Security Engineer ($115-151,000)
  • IS Security Manager ($134-173,000)
  • Network Security Administrator ($96-143,000)
  • IS Audit Analyst ($59-84,000)

The Mondo IT salary data is based Mondo placements over the past year, in New York City, San Francisco, Washington DC, Philadelphia, Denver, Boston, Chicago and Dallas.

About Mondo

MONDO is a leading professional services organization that delivers technology and digital marketing support through two key solutions — providing professional resources on a contract, contract-to-hire and permanent basis, along with project or ongoing digital marketing solutions through its in-house digital marketing agency, MondoLabs. For 15 years, Mondo has been delivering solutions that bridge the talent gap and accelerate technology and digital marketing innovation for global brands including, Deutsche Bank, Facebook, NBC Universal, ZipCar, eBay, Random House and many more. Headquartered in New York City, Mondo has offices in San Francisco, Los Angeles, Washington DC, Philadelphia, Denver, Boston, Chicago, Ft. Lauderdale, Dallas and Atlanta. To learn more visit, www.mondo.com or call 212-257-5111, and connect with us: @mondo_agents (twitter), Facebook and LinkedIn.

New MemSQL 5 Release Achieves Breakthrough Analytics Performance

New MemSQL 5 Release Achieves Breakthrough Analytics Performance

Kellogg Company Demonstrates Power of MemSQL 5 for Eliminating Data Latency at Strata+Hadoop World San Jose

SAN FRANCISCO, CA–(Marketwired – Mar 30, 2016) – MemSQL (www.memsql.com), the leader in real-time databases for transactions and analytics, today announced the release of MemSQL 5, delivering breakthrough performance on database, data warehouse, and streaming workloads. MemSQL 5 removes data latency barriers across queries, enabling real-time analytics so businesses can anticipate problems before they occur and adapt to changes as they happen. In the race to the digital enterprise, companies must move as fast as the world changes. MemSQL 5 makes that possible.

The Digital Economy

The business landscape is going through an extreme cultural shift. Companies that can adapt and learn in real time will thrive while those that cannot will fade. Built on the mature, enterprise-ready, distributed MemSQL database, MemSQL 5 ushers in a new era of capturing and querying data simultaneously for real-time analytics. Companies benefit by ingesting and serving critical workloads simultaneously, and enabling interactivity on live data for the most popular Business Intelligence (BI) tools. Combining BI tools with an operational database provides a window into business as it happens, accurate to the last transaction.

A real-time dashboard is no longer simply a competitive advantage, it is an absolute necessity,” said Eric Frenkiel, CEO and co-founder, MemSQL. “Enterprises achieving peak performance have their finger on the pulse of real-time data to win in the digital economy. With MemSQL 5, we help companies innovate, make every moment work for them, and pave the way for predictive applications.”

memsql ops cluster

At Strata+Hadoop World in San Jose today, Eric Frenkiel highlights driving forces behind this growing on-demand economy and the enterprise architecture needed to thrive in it. He is joined later in a tutorial session by JR Cahill, Senior Solutions Architect at Kellogg. In addition to sharing the technology solutions in place at Kellogg today, Eric and JR will discuss the company’s approach for moving from overnight to intraday analytics for distribution optimization. The session will also cover native integration with BI tools like Tableau.

Enterprises that adopt real-time solutions will overshadow those trapped by ETL,” said JR Cahill, Senior Solutions Architect, Kellogg. “At Kellogg, a primary mission in IT is to build a seamless platform delivering instant analytics to optimize cereal distribution nationwide. MemSQL 5 took us from a 24-hour process to one in under an hour. That time saved goes directly to the bottom line.”

From Datacenter to Cloud

Modern databases should meet hybrid cloud requirements. MemSQL 5 delivers unprecedented flexibility from datacenter to cloud through multi-cloud and on-premises deployments. With design architectures for high availability, disaster recovery, and cloud independence, users have the agility to fulfill hybrid cloud strategies for peak database performance.

Modernizing BI 

MemSQL 5 sets a new standard for how enterprises use BI tools, allowing for full granularity that brings data to life. The in-memory capabilities of MemSQL transform BI data access by enabling interactivity on live data for Tableau, Zoomdata, Looker, and other BI solutions, in ways that traditional databases simply cannot.

MemSQL shares our mission to help people see and understand their data,” said Dan Kogan, Director Product Marketing, Tableau. “MemSQL 5 will help to bring advanced query performance and real-time analytics to our customers.”

As the pace of business accelerates, businesses increasingly need to see and analyze information in real time,” said Nick Halsey, Chief Marketing Officer, Zoomdata. “Zoomdata’s Smart Connectors are optimized for the MemSQL database, and with the query advancements in MemSQL 5, we can hasten our customers’ access to real-time and historical data.

Organizations’ employees today now expect access to data instantaneously, in real time to make the most informed data driven decisions,” said Keenan Rice, Vice President Alliances, Looker. “With MemSQL 5, Looker can now offer companies a powerful BI and data discovery platform, accessing and transforming data as it is collected. This speed provides governed decision making, zero latency data, and democratized access to find your own insights in any type of data.

MemSQL 5 Technology Highlights:

  • New LLVM-based code generation architecture: MemSQL 5 delivers deterministic, low-latency query compilation and maximum performance for interactive data exploration through an advanced LLVM-based MemSQL Byte Code Compilation Architecture.
  • Breakthrough analytics performance: perform real-time queries under heavy write load with MemSQL for stellar results. Merge transactions and analytics into a single database through Hybrid Transaction/Analytical Processing (HTAP) with concurrent support for OLTP and OLAP queries.
  • Streamliner: with one-click deployment of integrated Apache Spark through MemSQL Streamliner, users can create real-time data pipelines through a graphical UI and eliminate batch ETL.
  • PAM-based authentication: MemSQL 5 includes Pluggable Authentication Module (PAM) based authentication with tools like Kerberos for advanced security.

Big data now powers new markets, driving more value for business intelligence dashboards, and making insights actionable. Forward-thinking organizations use real-time data to power emerging digital platforms. This proficiency will set leading companies ahead and CxOs should look for vendors that enable these key capabilities,” noted Holger Mueller, VP and principal analyst, Constellation Research.

Strata+Hadoop World

MemSQL will showcase MemSQL 5 at Strata+Hadoop World 2016 on March 30 at the San Jose Convention Center. Attend one of following talks or visit MemSQL booth #1019 for more details.

Driving the On-Demand Economy with Predictive Analytics

Keynote featuring Eric Frenkiel, CEO and co-founder, MemSQL
9:10am-9:15am on Wednesday, March 30, Grand Ballroom 220

Dash forward: From Descriptive to Predictive Analytics with Apache Spark Plus End-User Feature with JR Cahill, Senior Solutions Architect, Kellogg

11:00am-11:40am Wednesday, March 30, 210 B/F

Availability

MemSQL 5 is available today at http://memsql.com/download. Users can choose from the community edition which has unlimited scale and capacity, or the enterprise edition which also includes high availability, security, and support.

MemSQL licenses software based on the cluster RAM capacity. Customer installations range from gigabytes to terabytes of memory. With the MemSQL columnstore, SSD or disk-storage is free.

About MemSQL

MemSQL delivers the leading database platform for real-time analytics. Global enterprises use MemSQL to achieve peak performance and optimize data efficiency. With the combined power of database, data warehouse, and streaming workloads in one system, MemSQL helps companies anticipate problems before they occur, turn insights into actions, and stay relevant in a rapidly changing world. Visit memsql.com or follow us @memsql.

Fallacies of Cloud Growth Hacking

Fallacies of Cloud Growth Hacking

Cloud Growth Hacking

Though growth hacking certainly works, it’s by now clear that tremendous company advancement through one or a variety of growth hacking strategies is limited to the lucky, and often early, few. Airbnb, Pinterest, Dropbox, and LinkedIn are just a few of today’s giants that successfully used growth hacking tools to engineer their success, but many more organizations have taken advantage of hacks such as exclusivity, referral programs, and piggybacking off free marketing platforms to encourage business development and expansion. An assortment of growth hacking devices have flooded the web, and with them many more misconceptions.

growth-hacking-cloud

(Image Source: Shutterstock)

What Growth Hacking Isn’t

  • Growth hacking isn’t limited to startups though many of the success stories have come from this sector. Marketers across the breadth of businesses are using growth hacks to streamline the process of customer targeting, increase the flow of potential business, and create positive product impressions.
  • Growth hacking isn’t cheap and easy. The game has already changed, and the company making great strides from little or no investment or time in their growth hacks is highly unique. In order to build high volumes of traffic using only social media, businesses need sizeable budgets, and growth hacking experts agree that these tools are most useful when applied to projects that already have a good deal of public interest.
  • Growth hacking isn’t limited to a single division. The joint efforts of product management, marketing, engineering, and data analysis departments to improve growth are key to the development of any business, and tying growth hacking into this practice ensures a tight and streamlined course to customer satisfaction.
  • Growth hacking isn’t fanciful. Though often very imaginative and creative, growth hacking is all about the data and data-driven content decisions. Growth hacking calls for the use of tools like Google Analytics to measure website traffic, enhanced social media engagement through careful data analysis, and the judicious wording of email subjects to boost open rates. The try-and-see approach is a waste of time at the very least, and could even go so far as to damage company reputations.

Growth Hacking Misconceptions

growth-hacking

  • Growth hacking alone will grow your business. Every company that’s successfully pulled off a growth hack has backed it up with a reliable product and a host of traditional marketing techniques.
  • Growth hacking results in fast growth. Though some organizations have been lucky enough to achieve rapid growth through growth hacks, it’s more about method and mindset.
  • Growth hacking only works if it goes ‘viral’. Though growth hacks work best when they reach a broad audience, the key is a targeted audience. 15 million YouTube views doesn’t mean business success.

growth-hackers-sean-ellisGrowth hackers may come from any industry and may sit in just about any position. They have an assortment of dissimilar skills, but their focus is always on growth. Says Sean Ellis, entrepreneur and startup advisor, “A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.” From marketers to programmers, copywriters to engineers, this relatively new engagement encourages a creative and practical collaboration that is settling into a steady but active role in today’s marketing approaches.

By Jennifer Klostermann

CloudTweaks Comics
The Internet of Things Lifts Off To The Cloud

The Internet of Things Lifts Off To The Cloud

The Staggering Size And Potential Of The Internet of Things Here’s a quick statistic that will blow your mind and give you a glimpse into the future. When you break that down, it translates to 127 new devices online every second. In only a decade from now, every single vehicle on earth will be connected…

Big Data – Top Critical Technology Trend For The Next Five Years

Big Data – Top Critical Technology Trend For The Next Five Years

Big Data Future Today’s organizations should become more collaborative, virtual, adaptive, and agile in order to be successful in complex business world. They should be able to respond to changes and market needs. Many organizations found that the valuable data they possess and how they use it can make them different than others. In fact,…

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart  Breaches Formal verification is not a new concept. In a nutshell, the process uses sophisticated math to prove or disprove whether a system achieves its desired functional specifications. It is employed by organizations that build products that absolutely cannot fail. One of the reasons NASA rovers are still roaming Mars…

Who’s Who In The Booming World Of Data Science

Who’s Who In The Booming World Of Data Science

The World of Data Science The nature of work and business in today’s super-connected world means that every second of every day, the world produces an astonishing amount of data. Consider some of these statistics; every minute, Facebook users share nearly 2.5 million pieces of content, YouTube users upload over 72 hours of content, Apple…

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation…

Public vs. Private vs. Hybrid: Which Cloud Is Right for Your Business?

Public vs. Private vs. Hybrid: Which Cloud Is Right for Your Business?

Public vs. Private vs. Hybrid The debate surrounding the deliverability of cloud computing is coming to a close. Businesses have begun to rapidly adopt the use of cloud services, courtesy the ROI this disruptive technology brings to the table. They have finally realized they cannot afford to ignore the cloud. A Forrester study found that…

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations Everyone knows what the cloud is, but does everybody know where the cloud is? We try to answer that as we look at some of the most unusual data centre locations in the world. Under the Eyes of a Deity Deep beneath the famous Uspenski Cathedral in the…

SaaS And The Cloud Are Still Going Strong

SaaS And The Cloud Are Still Going Strong

SaaS And The Cloud With the results of Cisco Global Could Index: 2013-2018 and Hosting and Cloud Study 2014, predictions for the future of cloud computing are notable. Forbes reported that spending on infrastructure-related services has increased as public cloud computing uptake spreads, and reflected on Gartner’s Public Cloud Services Forecast. The public cloud service…

Cloud Computing Services Perfect For Your Startup

Cloud Computing Services Perfect For Your Startup

Cloud Computing Services Chances are if you’re working for a startup or smaller company, you don’t have a robust IT department. You’d be lucky to even have a couple IT specialists. It’s not that smaller companies are ignoring the value and importance of IT, but with limited resources, they can’t afford to focus on anything…

The CloudTweaks Archive - Posted by
A New CCTV Nightmare: Botnets And DDoS attacks

A New CCTV Nightmare: Botnets And DDoS attacks

Botnets and DDoS Attacks There’s just so much that seems as though it could go wrong with closed-circuit television cameras, a.k.a. video surveillance. With an ever-increasing number of digital eyes on the average person at all times, people can hardly be blamed for feeling like they’re one misfortune away from joining the ranks of Don’t…

How The CFAA Ruling Affects Individuals And Password-Sharing

How The CFAA Ruling Affects Individuals And Password-Sharing

Individuals and Password-Sharing With the 1980s came the explosion of computing. In 1980, the Commodore ushered in the advent of home computing. Time magazine declared 1982 was “The Year of the Computer.” By 1983, there were an estimated 10 million personal computers in the United States alone. As soon as computers became popular, the federal government…

Cloud Security Risks: The Top 8 According To ENISA

Cloud Security Risks: The Top 8 According To ENISA

Cloud Security Risks Does cloud security risks ever bother you? It would be weird if it didn’t. Cloud computing has a lot of benefits, but also a lot of risks if done in the wrong way. So what are the most important risks? The European Network Information Security Agency did extensive research on that, and…

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And Virtual Reality This is a term I created (Virtual Immersion). Ah…the sweet smell of Virtual Immersion Success! Virtual Immersion© (VI) an extension/expansion of Virtual Reality to include the senses beyond visual and auditory. Years ago there was a television commercial for a bathing product called Calgon. The tagline of the commercial was Calgon…

Three Tips To Simplify Governance, Risk and Compliance

Three Tips To Simplify Governance, Risk and Compliance

Governance, Risk and Compliance Businesses are under pressure to deliver against a backdrop of evolving regulations and security threats. In the face of such challenges they strive to perform better, be leaner, cut costs and be more efficient. Effective governance, risk and compliance (GRC) can help preserve the business’ corporate integrity and protect the brand,…

Achieving Network Security In The IoT

Achieving Network Security In The IoT

Security In The IoT The network security market is experiencing a pressing and transformative change, especially around access control and orchestration. Although it has been mature for decades, the network security market had to transform rapidly with the advent of the BYOD trend and emergence of the cloud, which swept enterprises a few years ago.…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

The Cancer Moonshot: Collaboration Is Key

The Cancer Moonshot: Collaboration Is Key

Cancer Moonshot In his final State of the Union address in January 2016, President Obama announced a new American “moonshot” effort: finding a cure for cancer. The term “moonshot” comes from one of America’s greatest achievements, the moon landing. If the scientific community can achieve that kind of feat, then surely it can rally around…

Are Cloud Solutions Secure Enough Out-of-the-box?

Are Cloud Solutions Secure Enough Out-of-the-box?

Out-of-the-box Cloud Solutions Although people may argue that data is not safe in the Cloud because using cloud infrastructure requires trusting another party to look after mission critical data, cloud services actually are more secure than legacy systems. In fact, a recent study on the state of cloud security in the enterprise market revealed that…

The Rise Of BI Data And How To Use It Effectively

The Rise Of BI Data And How To Use It Effectively

The Rise of BI Data Every few years, a new concept or technological development is introduced that drastically improves the business world as a whole. In 1983, the first commercially handheld mobile phone debuted and provided workers with an unprecedented amount of availability, leading to more productivity and profits. More recently, the Cloud has taken…