Category Archives: Big Data

Predictive Analytics: Helping CMOs Thrive

Predictive Analytics: Helping CMOs Thrive

Predictive Analytics Infographic Predictive analytics is the use of data, statistical algorithms and machine-learning techniques to provide the best assessment of what the future holds. A recent study conducted by Forrester Consulting, and commissioned by Radius, finds the implementation of predictive analytics demonstrates greater marketing maturity, and of the B2B marketers surveyed, a vast majority…

Facebook’s Lesson In Effortless Marketing

Facebook’s Lesson In Effortless Marketing

Facebook’s Effortless Marketing Do you remember those early TV commercials for Facebook (See Parody)? When it was just starting out and social media was a new thing? Of course you don’t. Because they didn’t happen. Facebook grew into a world-changing phenomenon despite a lack of traditional advertising. Their first ever TV spot happened in 2012, and…

Cloud Infographic: Smart Data And Sports

Cloud Infographic: Smart Data And Sports

Smart Data And Sports The interest in sports data and predictive analysis is growing tremendously. There are many opportunities available and you can just ask Marc Cuban who just 2 months ago invested part of $1.7 Million in funding to a Montreal based sports analytics startup SportslogicIQ.  Predictive analytics can also be applied to financial, utilities, healthcare, marketing…

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