Category Archives: Big Data

Setting Up Your Marketing Cloud – Finding The Right Tools

Setting Up Your Marketing Cloud – Finding The Right Tools

Marketing Tools The Fit Most recently, an acquisition agreement for the purchase of marketing automation vendor Marketo by a private equity firm was announced, with a price tag of $1.79 billion. This is the latest buyout of a marketing automation vendor, with past trades including Oracle’s purchase of Eloqua, Adobe’s acquisition of Neolane, and IBM…

How Strategy – Not Technology – Is The Real Driver For Digital Transformation

How Strategy – Not Technology – Is The Real Driver For Digital Transformation

The Real Driver For Digital Transformation Business owners and executives today know the power of social media, mobile technology, cloud computing, and analytics. If you pay attention, however, you will notice that truly mature and successful digital businesses do not jump at every new technological tool or platform. While they do not sit and wait…

The Cancer Moonshot: Collaboration Is Key

The Cancer Moonshot: Collaboration Is Key

Cancer Moonshot In his final State of the Union address in January 2016, President Obama announced a new American “moonshot” effort: finding a cure for cancer. The term “moonshot” comes from one of America’s greatest achievements, the moon landing. If the scientific community can achieve that kind of feat, then surely it can rally around…

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart  Breaches Formal verification is not a new concept. In a nutshell, the process uses sophisticated math to prove or disprove whether a system achieves its desired functional specifications. It is employed by organizations that build products that absolutely cannot fail. One of the reasons NASA rovers are still roaming Mars…

Business Analytics Vs Data Science

Business Analytics Vs Data Science

Big Data Continues To Grow Big Data continues to be a much discussed topic of interest and for good reason.  According to a recent report from International Data Corporation (IDC), “worldwide revenues for big data and business analytics will grow from nearly $122 billion in 2015 to more than $187 billion in 2019, an increase…