Predictive Analytics: Helping CMOs Thrive

Predictive Analytics: Helping CMOs Thrive

Predictive Analytics Infographic Predictive analytics is the use of data, statistical algorithms and machine-learning techniques to provide the best assessment of what the future holds. A recent study conducted by Forrester Consulting, and commissioned by Radius, finds the implementation of predictive analytics demonstrates greater marketing maturity, and of the B2B marketers surveyed, a vast majority indicated they would be implementing or expanding their predictive marketing analytics systems. Only 2% displayed no interest or involvement at…

Facebook’s Lesson In Effortless Marketing

Facebook’s Lesson In Effortless Marketing

Facebook’s Effortless Marketing Do you remember those early TV commercials for Facebook (See Parody)? When it was just starting out and social media was a new thing? Of course you don’t. Because they didn’t happen. Facebook grew into a world-changing phenomenon despite a lack of traditional advertising. Their first ever TV spot happened in 2012, and this tale of two marketing approaches speaks volumes to organizations that marvel at Facebook’s enormous success – with almost 1.5…

Social SaaS And Growth Hacking Techniques

Social SaaS And Growth Hacking Techniques

Growth Hacking Techniques With the competitive nature of Cloud computing and SaaS, it becomes more and more evident that you need to find creative ways to stand out. The good news is, some of today’s largest and most profitable tech companies successfully put growth hacking to use, as early and simply as Hotmail’s 1996 sign-up link in the footer of every outgoing email. In just six months, they established a user base one million strong.…

Here’s Why IBM Is Acquiring Workday Deployment Firm Meteorix

Here’s Why IBM Is Acquiring Workday Deployment Firm Meteorix

IBM is going all in on IoT, Big Data and Cloud technology. Once the world’s premier computer hardware manufacturer and leading technology development firm, IBM has suffered some tough times as of late. Over the past year IBM shares have lost roughly a quarter of their value, dropping from $190 dollars to $140 as quarterly reports have turned negative and analysts have downgraded the stock. Now the company is looking to reverse its fortunes, and…

Cloud Pinup: FiscalNote – LegalTech And Big Data

Cloud Pinup: FiscalNote – LegalTech And Big Data

FiscalNote – LegalTech And Big Data The United States operates under a Federal government system, which means that states and local governments have a lot of authority when it comes to setting the law of the land. We’re not here to give you a civics lesson, of course, but this point is essential for understanding what makes FiscalNote such an interesting company. FiscalNote focuses on organizing, digesting, and presenting the vast wealth of regulatory and…

Cloud Infographic: Smart Data And Sports

Cloud Infographic: Smart Data And Sports

Smart Data And Sports The interest in sports data and predictive analysis is growing tremendously. There are many opportunities available and you can just ask Marc Cuban who just 2 months ago invested part of $1.7 Million in funding to a Montreal based sports analytics startup SportslogicIQ.  Predictive analytics can also be applied to financial, utilities, healthcare, marketing and many others industries. Applications Of Big Data/Wearable Technology In Sports Northwestern University Writes: At first glance, the sole application of…

What Is The Key To Success In Cloud SaaS? Your Partner Ecosystem

What Is The Key To Success In Cloud SaaS? Your Partner Ecosystem

What Is The Key To Success In Cloud SaaS?  It used to be that a good piece of business software, marketed well and diligently sold, could find mainstream success on its own. Those days are gone. In today’s SaaS market business customers expect your software to perform seamlessly, as part of a robust ecosystem of business software solutions. It is no longer simply a matter of whose software has the most features or who can…

Cloud Pinup: BigBoards Showing Big Promise In Big Data Field

Cloud Pinup: BigBoards Showing Big Promise In Big Data Field

BigBoards Showing Big Promise Big data and the cloud both offer promising potential for companies big and small. In many ways big data and the cloud are all about empowerment, big data allows companies to glean more information, for example, and cloud technologies make online collaboration easy. Many of the best big data solutions, however, are simply too expensive and too complex for smaller businesses and organizations (let alone individuals). One company that is showing…

The Next Industrial Revolution

The Next Industrial Revolution

The Next Industrial Revolution Recently, World Economic Forum discussed the digital future with 800 ICT experts and executives, probing for predictions of trends to come, the timelines we can expect, and the potential impact on society. It’s likely that the internet of things, big data, and artificial intelligence will be driving much of the change, and most respondents expect technology tipping points to occur by 2025 in areas such as connected clothing, 3D-printed motor vehicle…

Beware The Random Element In Big Data

Beware The Random Element In Big Data

Big Data Analytics In 1983, author Isaac Asimov published a remarkable science fiction anthology called Foundation. Its central theme was the use of mathematical models to envision the progress of civilization and to establish appropriate benchmarks for its successful continuance over thousands of years. In essence, the book focused on big data as the driving force behind the biological and political furtherance of humankind, a science that proved remarkably efficient until (spoiler alert!) it was…