Category Archives: Big Data

Cloud Pinup: NodePrime In Prime Position To Dominate Datacenter Industry

Cloud Pinup: NodePrime In Prime Position To Dominate Datacenter Industry

Cloud Pinup: NodePrime

Datacenters are a huge industry, especially in the age of cloud computing. Managing datacenters is no easy task, however with the list of concerns being nearly endless. Hardware failures, security breaches, traffic overloads, the list of challenges faced by a datacenter is extensive, to say the least. Understandably, many companies face challenges when trying to manage their datacenters, and at times these challenges can be overwhelming.

NodePrime aims to fix that. NodePrime is looking to do something an extremely obvious, and exceptional vital task: give companies a one-stop tool to manage their datacenters. Already available solutions have so far failed to fully meet the aim of developing a tool powerful enough to fully map and manage datacenters, but NodePrime’s new services could change that. You can review their platform overview here.


NodePrime is promising an extraordinary level of power with their services. Using NodePrime, companies will be able monitor all of their machines and virtual services, as well as their containerized applications. Their services will also allow companies to store all of this data in a distributed datastore.

NodePrime has been underdevelopment for awhile, but has been operating in “stealth mode”. In other words, besides a few investors and partners, the public has never really been given the full details on the company. That’s all changing right now.

Already, NodePrime has secured $7 million dollars in seed funding, which is a massive amount of capital for a seed-stage company. Investors include NEA. Menlo Ventures, Ericsson, Formation 8, Crosslink Capital, Initialized Capital, and TEEC Angel Fund.

jamesNodePrime is based out of San Francisco. The company is headed by founder and CEO James Malachowski, who worked for Dell and Cisco before deciding to start up NodePrime. The rest of the staff is filled out by various engineers and business experts with a wide range of experience in the tech industry.

Given the potential market size of the datacenter management field, NodePrime has the potential to emerge as the next “big thing,” so this is definitely a company worth keeping a close eye on.

By Brian Brinker

Predictive Analytics: Helping CMOs Thrive

Predictive Analytics: Helping CMOs Thrive

Predictive Analytics Infographic

Predictive analytics is the use of data, statistical algorithms and machine-learning techniques to provide the best assessment of what the future holds. A recent study conducted by Forrester Consulting, and commissioned by Radius, finds the implementation of predictive analytics demonstrates greater marketing maturity, and of the B2B marketers surveyed, a vast majority indicated they would be implementing or expanding their predictive marketing analytics systems. Only 2% displayed no interest or involvement at all.

An enabler of big data, predictive analytics assists organizations to implement a forward-looking perspective and increase their bottom line. Thanks to the increasing quantities and types of data being collected at steadily reducing costs, it also provides a competitive edge in today’s challenging economic landscape. 83% of B2B users of predictive analytics perceived a significant business impact and compared to non-users show 2.2 times the annual revenue growth of greater than or equal to 10%; 2 times higher market share than competitors; and 2 times the likelihood of exceeding marketing value contribution goals.


Furthermore, users of predictive analytics are tapping into cutting-edge and advanced B2B marketing. The majority of users have a standardized marketing platform as opposed to only a third of non-users, and the fast implementation of analytics solutions as well as tracking of conversion rates is happening considerably more in B2B organizations that have implemented predictive analytics solutions.

A TDWI report found the five top applications of predictive analytics to be the identification of trends, better understanding customers, improving business performance, driving strategic decision-making, and predicting behavior. The vast majority of users of predictive analytics believe it enables them to understand, identify, and engage with their customers. And any industry can use it to optimize their operations and increase revenue, from banking and financial institutions to health care providers, retailers to manufacturers.

By Jennifer Klostermann

Facebook’s Lesson In Effortless Marketing

Facebook’s Lesson In Effortless Marketing

Facebook’s Effortless Marketing

Do you remember those early TV commercials for Facebook (See Parody)? When it was just starting out and social media was a new thing? Of course you don’t. Because they didn’t happen. Facebook grew into a world-changing phenomenon despite a lack of traditional advertising. Their first ever TV spot happened in 2012, and this tale of two marketing approaches speaks volumes to organizations that marvel at Facebook’s enormous success – with almost 1.5 billion subscribers – and who would like to emulate it, even in part.


The magic of Facebook’s growth is partly in the very fact that they did not have to advertise. People were drawn to it because of a collective and instinctive desire to connect, communicate and to see what others were doing. In other words, attraction to, and use of this product required no enticement. It answered an ultimate need, and engagement became effortless.

This is a crucial lesson to learn. Marketers spend a great deal of time and money trying to figure out what customers want, and then building both a stimulus and a response into their customer relationship vehicles. The current focus on omni-channel is a strong case in point. Customers today have not only become more mobile, but they are expecting a seamless, consistent experience that offers no delays, and which responds to their needs even when they switch from desktop to smartphone. This ease of communication echoes to some degree the key factors behind the easy adoption of Facebook: it’s a natural activity of connection.

Creating Innovations with Art & Science


(Image Source: rvlsoft / Shutterstock)

The business of digital marketing is an art and a science that focuses on developing and communicating a brand, and then getting that brand message across to an audience who is then expected to respond with a desire to purchase the product. The lever of enticement uses degrees of friction, from high – using techniques such as urgency and peer pressure, through to zero friction, which is the case with FaceBook.

The growing sophistication of the global customer base, in the retail and the B2B industrial fields, means that the closer you can get to zero friction, the more genuine and long-lasting the relationship will be.

This is why techniques such as HP’s process to analyze “digital halos are well primed for this newest era of the new economy. In today’s connected world, the Digital Consumer leaves “digital fingerprints” whenever they interact with the brand. This provides unprecedented insight by looking at the available data about the customer’s Digital Halo to predict future purchase behavior. It allows for a more accurate calculation of the next best action in both service and sales, which can then be presented at the right time, in the right channel and at a price that will successfully influence a purchase decision. Whether in a store or using an app, a customer deserves and expects to feel truly understood, and highly up-to-date. Data-based profiles help do just that.

The second lesson to take from the Facebook model is the fact that they now have started to run TV spots after all. This seems to fly directly in the face of their effortless marketing, but in fact demonstrates that no company is ever too big or too successful to question its approaches and to try new things, especially given the endless stream of competitors and start-ups nipping at their heels.

So Facebook is now trying to spread its message consciously through advertising. Google has reinvented its brand. And thousands of other companies are discovering their true new calling in switching from product focused to service focused. Innovation and change never stop. But the constant is the human desire to answer its needs through convenience. So long as this is demonstrable in your marketing message, you will have direct access to the customer’s attention and loyalty.

For more on this topic, please visit, sponsored by HP Enterprise Services.

By Steve Prentice

Social SaaS And Growth Hacking Techniques

Social SaaS And Growth Hacking Techniques

Growth Hacking Techniques

With the competitive nature of Cloud computing and SaaS, it becomes more and more evident that you need to find creative ways to stand out. The good news is, some of today’s largest and most profitable tech companies successfully put growth hacking to use, as early and simply as Hotmail’s 1996 sign-up link in the footer of every outgoing email. In just six months, they established a user base one million strong. Gmail, instead, took the route of exclusivity, with access only available through invitation – this earned Gmail a massive 1.17 billion users before going public in 2007. And Reddit played the ‘fake it until you make it’ card, with its founders submitting all the front page content from fake accounts for the first several months after launch; today Reddit gets millions of views a day, and, needless to say, its founders are no longer posting the content. Successful growth hacks range from leveraging other successful organisations to word of mouth to referral schemes, and below are a few you could put to use straight away.

Free Stuff


It’s fairly obvious that everyone loves free stuff. Why else do I have 17 branded ballpoint pens and 35 ad magnets? The freemium software model is a classic SaaS growth hack that quickly builds a user base, creates a buzz, and opens your product up to easy adoption. Evernote employed this technique effectively, and though they had some rough times when funding crashed, their freemium model linked to their presence in every app store helped attract its current 75 million users.


As much as we like the gratis concept, most of us also love to be one of a select few. Making potential users wait for the chance to climb on board tends to amplify the excitement, as seen by Mailbox. When Mailbox was starting up, they created a waiting list users had to sign onto before receiving their invitation to join. LinkedIn took a slightly different approach, catering only to professionals; who wouldn’t want to be part of the professionals’ club? Both hacks drove hordes of users to these platforms.

Free Piggyback Rides With Craigslist


Free marketing platforms are another great way to build your brand. Craigslist, Facebook and Myspace are a few providers that offer excellent marketing opportunities, and Airbnb successfully took advantage of Craigslist to sell their products. Users adding their listing to Airbnb were prompted to also add their listing to Craigslist, and so leveraged their own brand off an already established and lucrative organisation.

(Image via Growthhackers)

Sharing is Caring

Facebook and Twitter made it easy to share our every thought with friends and family, but Dropbox gave us a reason to do it. Their referral campaign awarded free additional storage for every sign up a user initiated. Of course, Dropbox used every trick in the book to become the $4 billion company they are today, but the power of word of mouth marketing is key to many successful businesses.

It’s All About Who You Know

Or, more precisely, it’s all about whose contact details you have. You could buy email addresses from a provider, but this is costly and often not correctly targeted. Noah Kagan established the successful AppSumo using his email list of over 700,000 subscribers. The single focus for his website was getting email signups, and getting them without annoying his subscribers. Using the by-line, sticky widgets, exit popups, contents, and more, Kagan effectively grew his subscriber list, site visits, and revenue.

These and many other hacks can have a significant impact on the popularity and accomplishment of your business though the place to start is an astute SaaS marketing strategy. Use the tools that fit your strategy, ditch the ones that don’t, and employ your imagination to engage your audience.

By Jennifer Klostermann

Here’s Why IBM Is Acquiring Workday Deployment Firm Meteorix

Here’s Why IBM Is Acquiring Workday Deployment Firm Meteorix

IBM is going all in on IoT, Big Data and Cloud technology. Once the world’s premier computer hardware manufacturer and leading technology development firm, IBM has suffered some tough times as of late. Over the past year IBM shares have lost roughly a quarter of their value, dropping from $190 dollars to $140 as quarterly reports have turned negative and analysts have downgraded the stock. Now the company is looking to reverse its fortunes, and it is turning to SaaS and cloud services in order to do so. IBM recently announced plans to purchase Meteorix, a Workday Services partner that implements finance and HR services through the cloud.

Cloud technology is now essential for both HR and finance divisions at companies large and small. Given how rapidly conditions can change within a company, and also externally in the larger business environment, the ability to get real-time data is now essential. HR and finance related software has become a huge market, and one that is dominated by established firms.

human resources

The move is part of IBM’s push to become a premier Workday Services provider. Workday has emerged as one of the biggest financial and HR SaaS companies in the world, competing with Oracle and SAP. Instead of trying to compete with Workday and other SaaS companies in the field, IBM appears content to work with them and to piggyback on their success. Meteorix is one of the fastest growing Workday deployment firms, so the acquisition should allow IBM to quickly scale up its operations.

In a released statement, IBM stated that it would expand Meteorix’s capabilities globally. IBM already provides services for SAP and Oracle SaaS software, so this acquisition will give IBM a trifecta for the three biggest HR and finance SaaS providers. The terms and conditions of the deal have not been announced, nor has the deal been completed.

For IBM, the acquisition will mark a big step forward in the company’s aggressive turn around plan. IBM is in the midst of a 13 quarter long sales slump, with sales each quarter declining from the previous year. IBM’s CEO Ginni Rometti has promised to turn things around, and has cited cloud, mobile, and data analysis as being among the chief areas for IBM to expand in.

The next round of quarterly results are due soon for IBM, but with analysts downgrading the company’s stock, the outlook right now looks negative. It’s unlikely IBM will break its losing streak this quarter, but cloud and SaaS could prove to be bright spots. Add in future projected growth for the global SaaS market, which is projected to grow from $49 billion in 2015 to $67 billion in 2018, and IBM may be able to finally turn things around in the near future.

By Brian Brinker

Cloud Pinup: FiscalNote – LegalTech And Big Data

Cloud Pinup: FiscalNote – LegalTech And Big Data

FiscalNote – LegalTech And Big Data

The United States operates under a Federal government system, which means that states and local governments have a lot of authority when it comes to setting the law of the land. We’re not here to give you a civics lesson, of course, but this point is essential for understanding what makes FiscalNote such an interesting company.

FiscalNote focuses on organizing, digesting, and presenting the vast wealth of regulatory and legal data out there, and given the multiple levels of government in the United States, there’s a ton of data. Federal laws, state laws, local laws, Federal agency regulations, state agency stipulations, on and on the list goes.


Quite simply, the amount of data can be overwhelming. With FiscalNote, however, you can use the company’s services to quickly and easily sort this vast wealth of data. The company offers three different services, Prophecy, Sonar, and Atlantis, that help clients sort through legislative data, Federal regulatory data, and state regulatory data respectively. True, most of the information FiscalNote presents can actually be found online for free, but sorting through government laws and regulations can be tedious and confusing work, and even the best experts are prone to mistakes.

FiscalNote can compile and analyze huge amounts of data, and make it very easy for analysts to understand. The services also gather a huge amount of data from the far flung reaches of the American bureaucracy and gather it all in one place. As a result, FiscalNote’s services offer a huge amount of value for organizations and people dealing with government regulations and laws.

Given how much value FiscalNote adds it should come as no surprise that the company has emerged as one of the fastest up-and-coming tech startups. Originally founded in June of 2013 out in Silicon Valley, FiscalNote is now based out of Washington D.C.

FiscalNote has had no trouble drumming up cash, only two months after its founding, the company secured $1.2 million dollars in seed funding. Since then, the company has raised an additional $17 million dollars through its Series A and Series B funding rounds. Notable investors include Mark Cuban, New Enterprise Associates, and Renren.

FiscalNote was founded by Tim Hwang, Gerald Yao, and Jonathan Chen. All three were friends in high school and retain control of the company’s top management positions. The rest of the team is filled out with a wide range of industry experts.

By Brian Brinker

Cloud Infographic: Smart Data And Sports

Cloud Infographic: Smart Data And Sports

Smart Data And Sports

The interest in sports data and predictive analysis is growing tremendously. There are many opportunities available and you can just ask Marc Cuban who just 2 months ago invested part of $1.7 Million in funding to a Montreal based sports analytics startup SportslogicIQ.  Predictive analytics can also be applied to financial, utilities, healthcare, marketing and many others industries.

Applications Of Big Data/Wearable Technology In Sports

Northwestern University Writes: At first glance, the sole application of wearable technology and data science should seemingly be to monitor and improve athlete performance. These tasks might include measuring heart rate and yards run, timing reactions and hand speed, gauging shot arch, and more, while also monitoring the body for signs of concussion or fatigue and that’s largely true. For example, every NBA arena now uses SportVU, a series of indoor GPS technology-enabled cameras, to track the movements of the ball and all players on the court at a rate of 25 times per second. With that data, they can use myriad statistics concerning speed, distance, player separation, and ball possession to decide when to rest players… Continue reading


(Infographic Source: Northwestern University)

What Is The Key To Success In Cloud SaaS? Your Partner Ecosystem

What Is The Key To Success In Cloud SaaS? Your Partner Ecosystem

What Is The Key To Success In Cloud SaaS? 

It used to be that a good piece of business software, marketed well and diligently sold, could find mainstream success on its own. Those days are gone. In today’s SaaS market business customers expect your software to perform seamlessly, as part of a robust ecosystem of business software solutions. It is no longer simply a matter of whose software has the most features or who can provide the best user experience, it is about who has the most comprehensive environment and how easily it can be integrated with the rest of the business software your customer needs.

What does that mean for your business?

This new era in business has paved the way for a new path to commercial success – strategic alliances and integrations. Rather than trying to come up with all the answers in-house, which is guaranteed to overwhelm your in-house resources, you will need to leverage the strength of adjacent vendors and create partnerships that can be beneficial for both businesses. Whether you need help with collaboration, workflow, or even security, there will typically be more than one vendor out there who can match your needs and use what your own product has to offer.

To succeed in assembling your partner ecosystem, keep two considerations in mind:

Customer Reach


First and foremost, you must integrate your software with the tools that your customers use most often. To find out which tools those are, you should keep an organized record of features, functions and integrations most often requested by customers and prospects. Alongside that, it is important to keep an eye on the industry’s most popular complementary tools that can help address customer needs, as well.

While this seems easy enough, this is where things often get tricky. Just like you, everyone wants to integrate with the same widely deployed apps, and given the high demand, it is often difficult to get attention from these typically larger technology vendors. Furthermore, even when your integration is complete, you run the risk of becoming yet another offering in a crowded app marketplace hosted by a big player. Without a thorough go-to-market plan you may not get the customer attention and increased reach you are looking for.

That’s where the second consideration comes in.

Partner Engagement

ecosystemPartner engagement is a crucial, yet often overlooked, part of a successful technology partnership strategy. If you are able to integrate your product with complementary solutions from engaged technology partners you will be able to not only enhance your product by making it a part of a larger ecosystem, but also greatly enhance your sales reach, cost-effectively generate new sales leads, and enhance your brand exposure.

Partner engagement starts with targeting the right types of prospective partners. I find that the following simple criteria work in most cases:

1) Vertical Alignment – If you are operating in one or more verticals or industries, try to engage partners that operate in the same areas. This increases the likelihood that customers will view your solutions as complementary and increases the odds for a cultural fit between you and the partner.

2) Similar Customer Profile – Search for partners whose customer base and buyer profile are similar to your own.

3) Structured Programs– Your chances for strategic success increase dramatically if your chosen partner has a structured program to support technology alliances. Things work better when everyone has done it before, and if the program is structured you know exactly what you’re giving and what you’re getting in return.

4) Reciprocity – Everyone needs to get something out of a technology alliance, or else the relationship is unlikely to last. Give a lot of thought to what you can offer your partner, not just to what you expect to get out of the relationship.

5) Personal Relationships – People do business with people. If all you do is integrate your software and expect things to work out on their own, you are likely to be disappointed. Engage with people you trust and with which you can see yourself working.

Technology alliances are an essential part of today’s SaaS business strategy. They can help you to extend your product capabilities, while increasing your market reach and helping grow sales. The trick is balancing between the need to integrate with the most widely deployed business tools and unlocking the tremendous value that you can generate with an engaged technology partner. Finding a healthy balance will provide endless possibilities for the growth and future success of your business.

(Image Source: Shutterstock)

By Ronen Vengosh

CloudTweaks Comics
Reuters News: Powerfull DDoS Knocks Out Several Large Scale Websites

Reuters News: Powerfull DDoS Knocks Out Several Large Scale Websites

DDoS Knocks Out Several Websites Cyber attacks targeting the internet infrastructure provider Dyn disrupted service on major sites such as Twitter and Spotify on Friday, mainly affecting users on the U.S. East Coast. It was not immediately clear who was responsible. Officials told Reuters that the U.S. Department of Homeland Security and the Federal Bureau…

Cloud Infographic: Security And DDoS

Cloud Infographic: Security And DDoS

Security, Security, Security!! Get use to it as we’ll be hearing more and more of this in the coming years. Collaborative security efforts from around the world must start as sometimes it feels there is a sense of Fait Accompli, that it’s simply too late to feel safe in this digital age. We may not…

Cloud Infographic – DDoS attacks, unauthorized access and false alarms

Cloud Infographic – DDoS attacks, unauthorized access and false alarms

DDoS attacks, unauthorized access and false alarms Above DDoS attacks, unauthorized access and false alarms, malware is the most common incident that security teams reported responding to in 2014, according to a recent survey from SANS Institute and late-stage security startup AlienVault. The average cost of a data breach? $3.5 million, or $145 per sensitive…

A New CCTV Nightmare: Botnets And DDoS attacks

A New CCTV Nightmare: Botnets And DDoS attacks

Botnets and DDoS Attacks There’s just so much that seems as though it could go wrong with closed-circuit television cameras, a.k.a. video surveillance. With an ever-increasing number of digital eyes on the average person at all times, people can hardly be blamed for feeling like they’re one misfortune away from joining the ranks of Don’t…

Update: Timeline of the Massive DDoS DYN Attacks

Update: Timeline of the Massive DDoS DYN Attacks

DYN DDOS Timeline This morning at 7am ET a DDoS attack was launched at Dyn (the site is still down at the minute), an Internet infrastructure company whose headquarters are in New Hampshire. So far the attack has come in 2 waves, the first at 11.10 UTC and the second at around 16.00 UTC. So…

Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation Digital transformation is the acceleration of business activities, processes, and operational models to fully embrace the changes and opportunities of digital technologies. The concept is not new; we’ve been talking about it in one way or another for decades: paperless office, BYOD, user experience, consumerization of IT – all of these were stepping…

Ending The Great Enterprise Disconnect

Ending The Great Enterprise Disconnect

Five Requirements for Supporting a Connected Workforce It used to be that enterprises dictated how workers spent their day: stuck in a cubicle, tied to an enterprise-mandated computer, an enterprise-mandated desk phone with mysterious buttons, and perhaps an enterprise-mandated mobile phone if they traveled. All that is history. Today, a modern workforce is dictating how…

Are Cloud Solutions Secure Enough Out-of-the-box?

Are Cloud Solutions Secure Enough Out-of-the-box?

Out-of-the-box Cloud Solutions Although people may argue that data is not safe in the Cloud because using cloud infrastructure requires trusting another party to look after mission critical data, cloud services actually are more secure than legacy systems. In fact, a recent study on the state of cloud security in the enterprise market revealed that…

Micro-segmentation – Protecting Advanced Threats Within The Perimeter

Micro-segmentation – Protecting Advanced Threats Within The Perimeter

Micro-segmentation Changing with the times is frequently overlooked when it comes to data center security. The technology powering today’s networks has become increasingly dynamic, but most data center admins still employ archaic security measures to protect their network. These traditional security methods just don’t stand a chance against today’s sophisticated attacks. That hasn’t stopped organizations…

Your Biggest Data Security Threat Could Be….

Your Biggest Data Security Threat Could Be….

Paying Attention To Data Security Your biggest data security threat could be sitting next to you… Data security is a big concern for businesses. The repercussions of a data security breach ranges from embarrassment, to costly lawsuits and clean-up jobs – particularly when confidential client information is involved. But although more and more businesses are…

What You Need To Know About Choosing A Cloud Service Provider

What You Need To Know About Choosing A Cloud Service Provider

Selecting The Right Cloud Services Provider How to find the right partner for cloud adoption on an enterprise scale The cloud is capable of delivering many benefits, enabling greater collaboration, business agility, and speed to market. Cloud adoption in the enterprise has been growing fast. Worldwide spending on public cloud services will grow at a…

Data Breaches: Incident Response Planning – Part 1

Data Breaches: Incident Response Planning – Part 1

Incident Response Planning – Part 1 The topic of cybersecurity has become part of the boardroom agendas in the last couple of years, and not surprisingly — these days, it’s almost impossible to read news headlines without noticing yet another story about a data breach. As cybersecurity shifts from being a strictly IT issue to…


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