Category Archives: Cloud Computing

How the Role of Chief Marketing Technologist is Changing.

How the Role of Chief Marketing Technologist is Changing.

The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change.  Why? In many cases, marketing executives are recalibrating the role to focus on more strategic efforts. For example, one CMO I recently interviewed told me she had inadvertently tasked her chief marketing technologist with the type of …

Is this the future of parenting?

Is this the future of parenting?

Babies are unpredictable, messy and constantly changing. Sleep-deprived parents struggling to make sense of their tiny humans’ behaviors are starting to take a scientific approach, collecting data in the hopes of solving problems like not sleeping through the night. Read the source article at CNN.com

How the Role of Chief Marketing Technologist is Changing.

How the Role of Chief Marketing Technologist is Changing.

The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change.  Why? In many cases, marketing executives are recalibrating the role to focus on more strategic efforts. For example, one CMO I recently interviewed told me she had inadvertently tasked her chief marketing technologist with the type of …

The Video of our “Social Software Smackdown: Yammer Versus Box Versus Salesforce” is Now Available Online

This week at our Catalyst Conference in San Diego, I hosted our first ever “Social Software Smackdown,” a panel discussion among Chris Yeh (Box), Steve Gillmor (salesforce.com) and Adam Pisoni (Yammer). I am happy to report that the video of this session is now available from Gartner Events on Demand (note: requires registration or login…

The Video of our “Social Software Smackdown: Yammer Versus Box Versus Salesforce” is Now Available Online

This week at our Catalyst Conference in San Diego, I hosted our first ever “Social Software Smackdown,” a panel discussion among Chris Yeh (Box), Steve Gillmor (salesforce.com) and Adam Pisoni (Yammer). I am happy to report that the video of this session is now available from Gartner Events on Demand (note: requires registration or login…

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