Category Archives: Cloud Computing

The 2016 Open Source Jobs Report: Companies Hungry For Professional Open Source Talent

The 2016 Open Source Jobs Report: Companies Hungry For Professional Open Source Talent

The 2016 Open Source Jobs Report

Fifth Annual Report Expands Scope Beyond Linux to Examine What Motivates Open Source Professionals and How Companies Are Attracting and Retaining This in Demand Talent

NEW YORK, NY and SAN FRANCISCO, CA–(Marketwired – May 05, 2016) –  Recruiting open source talent is a top priority for hiring managers focused on recruiting technology talent, and recruiters are increasingly looking for more professional training credentials from their candidates. According to the 2016 Open Source Jobs Report released today, 65 percent of hiring managers say open source hiring will increase more than any other part of their business over the next six months, and 79 percent of hiring managers have increased incentives to hold on to their current open source professionals.

This is the fifth year Dice®, the leading career site for technology and engineering professionals, and The Linux Foundation, the nonprofit advancing professional open source management for mass collaboration, are partnering to produce the jobs report. The four previous years’ research focused exclusively on the job market for Linux professionals. As open source software has become an ever increasing footprint in technology infrastructure and end products, it is important to understand the opportunities and challenges associated with the overall open source talent market. As a result, the organizations are expanding the report this year to examine the broader job market for open source professionals. While this means comparisons to past years’ results are not exact, the data is more broadly relevant to a larger pool of professionals and hiring managers.

The 2016 Open Source Jobs Survey and Report provides an overview of the trends for open source careers, motivation for professionals in the industry and how employers attract and retain qualified talent.

Key findings from the 2016 Open Source Jobs Survey and Report include:

  • Open source talent is one of the top priorities for recruitment this year. Fifty-nine percent of hiring managers say they’ll add more open source professionals to their ranks in the next six months. This is an increase when compared to last year’s Linux-specific jobs report, which found 50 percent planning to add Linux talent during the same time period.
  • DevOps is among the most sought after skills in the industry. Fifty-eight percent of hiring managers are seeking DevOps professionals while the need for developers remains the top position on their list at 74 percent. Open source professionals also feed this trend as 13 percent of the surveyed identified DevOps as the most in-demand skill today — more than any other category.
  • Networking is a leading emergent technology. As the second most in-demand knowledge area, 21 percent of hiring managers say networking has the biggest impact on open source hiring. The only higher category, at 51 percent of surveyed hiring managers, is knowledge of OpenStack, CloudStack and related cloud technologies.
  • Open source professionals are driven to innovate and collaborate. Only two percent of professionals stated that money and perks were the best thing about their jobs. Working on interesting projects tops the list with 31 percent, while working on the most cutting-edge technology challenges (18%) and collaborating with a global community (17%) are also high on open source professionals’ lists.

Demand for open source talent is growing and companies struggle to find experienced professionals to fill open roles,” said Bob Melk, President of Dice. “Rising salaries for open source professionals indicate companies recognize the need to attract, recruit and retain qualified open source professionals on a global scale.”

It’s a seller’s market and it’s only going to get more beneficial for open source professionals,” said Jim Zemlin, Executive Director at the Linux Foundation. “As more and more open source projects are developed, open source professionals will need to update their skillsets with knowledge and experience including DevOps and networking. Ongoing training and certifications will be the key to growing their expertise and keeping a competitive edge.”

The annual report features data from more than 400 hiring managers at corporations, small and medium businesses (SMBs), government organizations, and staffing agencies across the globe — as well as responses from more than 4,500 open source professionals worldwide.

The full 2016 Open Source Jobs Report is available to download for free from

About Dice

Technology powers companies. Professionals power technology. Dice quickly delivers the opportunities, insights, and connections technology professionals and employers need to move forward. Dice is a proud winner of 2015 Recruitment Service Innovation Awards: Innovator of the Year, Niche Employment Site; Most Innovative Big Data Solution. Learn how to effectively move forward at Dice is a DHI Group, Inc. service.

About The Linux Foundation

The Linux Foundation is the organization of choice for the world’s top developers and companies to build ecosystems that accelerate open technology development and commercial adoption. Together with the worldwide open source community, it is solving the hardest technology problems by creating the largest shared technology investment in history. Founded in 2000, The Linux Foundation today provides tools, training and events to scale any open source project, which together deliver an economic impact not achievable by any one company. More information can be found at

Trademarks: The Linux Foundation, Linux Standard Base, MeeGo, Tizen, and Yocto Project are trademarks of The Linux Foundation. Linux is a trademark of Linus Torvalds.

Samsung Making Strides In IoT Innovation

Samsung Making Strides In IoT Innovation

Samsung IoT Innovation

Samsung’s recent Developer Conference highlighted a few key concepts the organization plans to cultivate going forward, not least of all plans to simply produce more of everything. But the conference’s logo, “connecting the future everywhere you look”, is perhaps eloquently expressive of some strong initiatives Samsung is making in the Internet of Things (IoT) arena.

Appealing Innovations

At this year’s conference, Samsung has displayed a few products that, while not likely to reach the consumer market any time soon, exhibit some of the possible devices their Artik line of chips will support. The Otto prototype, an emotive robot able to answer questions as well as act as a casual security system, is functionally similar to Amazon Echo and is also able to interact with smart appliances. Samsung additionally displayed a light switch that listens and responds to questions, and a security system which uses algorithms to differentiate between humans and animals. The goal of these devices is to encourage customers to conceive of new ideas, and says Curtis Sasaki, vice president of ecosystems at Samsung, “I don’t think any other company is going to this length to build this quality of reference designs… This is a different way of giving an idea of where IoT can go.”

Smart Devices in Our Homes

Already one of the world’s largest TV and smartphone manufacturers, Samsung plans to immerse itself even more in our homes in the coming years through home automation, focusing on internet connected appliances such as ovens, refrigerators, washing machines, and light bulbs. Earlier this year, a Samsung smart refrigerator able to recognize missing items and send a relevant grocery list to its users was demoed, but with recent reports of vulnerabilities in their Smart Home automation system, Samsung’s SmartThings developers have been faced with some fresh challenges that will need to be adequately addressed before going ahead with further smart home innovations.

Samsung Cloud Services


(Image Source: Shutterstock)

In order to improve the performance of their future IoT devices, Samsung is building its own cloud services, and not only advancing the functionality of IoT devices, this network will also assist with wearable data collection. Rivaling Microsoft’s Azure and IBM’s Bluemix, Samsung’s Artik Cloud is built on top of Amazon Web Services and being developed to provide connections to organizations’ existing data storage and cloud services. Addressing what might be one of the chief obstacles to the rapid adoption of IoT, the Artik Cloud provides privacy and permissions management, open internet standards based authentication, and secure device registration.

Fostering Loyalty through Intersection

Because hardware is no longer a primary differentiator, hardware manufacturers like Samsung are fighting to create their own development ecosystems that encourage the implementation of their products. And so, while the reference designs unveiled at the Samsung Developer Conference are unlikely to ever become Samsung consumer products, their high quality and fascination help engage both consumers and developers. Along with these prototypes, Samsung’s Artik Cloud will enable the connection of smart home devices across brands. This means that products which currently can’t interact could be melded for more tailored user experiences, and Artik will be able to cooperate with Twitter, Instagram, Amazon Echo, Nest, FitBit, and other home smart technologies. Samsung will apparently even be working with Amazon’s digital voice assistant, Alexa. Says Abhi Rele, Samsung director of product marketing for Samsung’s Strategy and Innovation Center, “You want all of those [smart home] devices to talk to together. Today a lot of that is custom work people need to do. But with the Artik Cloud, you’re able to easily wire up or connect those devices.”

According to Harbor Research and Postscapes, in 2014 the smart home industry generated revenues of $79 billion. Cisco believes that today’s 15 billion connected devices will rise to 50 billion by 2020, while Intel optimistically predicted (in 2014) that 31 billion devices will be connected by then. 


If even the most cautious estimates are trusted, our world will soon be dominated by IoT devices and smart appliances, and so Samsung’s move towards interoperability and cross-brand compatibility deserves commendation. Hopefully, synergy in the IoT market will follow.

By Jennifer Klostermann

Big Data Breaches Found With Major Email Providers

Big Data Breaches Found With Major Email Providers

Big Data Breaches Found

Hundreds of millions of hacked user names and passwords for email accounts and other websites are being traded in Russia’s criminal underworld, a security expert told Reuters.

The discovery of 272.3 million stolen accounts included a majority of users of (MAILRq.L), Russia’s most popular email service, and smaller fractions of Google, Yahoo and Microsoft email users, said Alex Holden, founder and chief information security officer of Hold Security.

It is one of the biggest stashes of stolen credentials to be uncovered since cyber attacks hit major U.S. banks and retailers two years ago.

Holden was previously instrumental in uncovering some of the world’s biggest known data breaches, affecting tens of millions of users at Adobe Systems, JPMorgan and Target and exposing them to subsequent cyber crimes.

The latest discovery came after Hold Security researchers found a young Russian hacker bragging in an online forum that he had collected and was ready to give away a far larger number of stolen credentials that ended up totalling 1.17 billion records.

Read Full Article Source: Reuters

The Four C’s – Cloud, Culture, Clash, Change

The Four C’s – Cloud, Culture, Clash, Change

The Cloud, Culture, Clash, Change

I told the new CTO that this cloud stuff was BS. He came charging in with this ‘cloud first policy’ and look what happened. Previously rock solid systems that had worked for years slowed down and had outages as we tried to run them on the cloud. I doubt that the fantasy business case he came up with will ever be validated. We got guys who have been with us forever heading for the exits. I even thought they were planning on getting rid of me. I heard his new lieutenants calling me a ‘server hugger’. Now, I’ll bet he is the one getting the boot.”


That’s an ugly but unfortunately surprisingly common scenario. How does it arise? Many managers and executives consider the Cloud a technology issue. It may look like it at first glance but in reality it is so, so much more. How do you avoid negative outcomes when adopting cloud? Well, you could just not use the cloud. And, despite what surveys say about its cloud’s widespread take-up, many actually do just that.

Unfortunately, that is a bit like trying to command the tides to not come in. The economics and benefits are just too powerful. So what do you then do? Why not consider following the “Four C’s”? When dealing with Cloud you must always keep in mind that it represents a Culture disruption. These can lead to Clashes (like our narrator tells above) and therefore must be introduced through careful Change Management.


Culture can be one of those management consultant buzzwords. It is a powerful and important concept but let’s keep it simple.

Here is a nice definition of culture:

– The beliefs, customs, arts, etc., of a particular society, group, place, or time

–  particular society that has its own beliefs, ways of life, art, etc.

– A way of thinking, behaving, or working that exists in a place or organization (such as a business)


(Infographic discovered via:

Your organization’s IT department has a very unique culture. Many, or even most IT shops, inside commerce; government and academia are built on old stuff and managed by old paradigms. That’s not to say there are not cutting edge CIO’s and CTO’s trying to make a difference but 80% of their effort is devoted to just keeping the legacy stuff up and running. They can barely respond to new needs. The other challenge is that IT is pretty people intensive. Up to 40% of annual budgets are for people and related expenses. Bottom line: your IT culture has a lot of legacy and a lot of people.

Moving to the cloud, whether Infrastructure as a Service (IaaS) and/or Software as a Service (SaaS) can be threatening since it represents a pretty significant break with how things have been done. Sure, IT shops have outsourced their assets and operations in the past but that was really a “your mess for less” tactic. Cloud adoption represents a new paradigm in the people, processes and organization of how IT solutions are built and delivered to users.

Think about it. With cloud, a lot of the work that used to take place is just gone. In IaaS, nobody runs around managing or fixing servers. In SaaS, nobody does application upgrades. And the tempo is really accelerated. Instead of months to spec, order and deploy equipment – you do it in minutes. And when it comes to release cycles what may have been quarterly majors and maybe monthly minors – it is now daily, some are even several times a day.

cloud computing certification

(Image Source: Shutterstock)

This looks pretty scary if you are not some hot shot just out of school. Who is going to need you? Sure, you can work on the legacy stuff, at least that will be around for a while – won’t it? Or, you can up grade your skills – especially if you want to keep your job. Just check out AT&T. Either you master the new reality or you will not be part of it. Just how long before your role is in the cross hairs.

Feel threatened? I would. Now you understand why disrupting culture – the old ways of doing things – leads to potential resistance and even clashes. Fear is a powerful motivation. Before you go adopting cloud be smart. Do some change management planning. Maybe get some help. Step back and consider the culture where you will introduce it and plan.

There are lots of change management processes you can utilize. Quite frankly, you’ll probably use a blend of them. But, like those great exercise machines you can buy on TV, if you don’t use them faithfully all the good things they promise will not come about. Your goal is for your folks to understand the change, feel they will be treated fairly, and finally come to the ah-ha! moment where they think – could this be an opportunity for me?

By John Pientka

Upwork Causes Stir In Freelance Community Due To New Pricing

Upwork Causes Stir In Freelance Community Due To New Pricing

Upwork SaaS Freelance Marketplace

Upwork, one of the largest global platforms supporting freelance work, has made a significant change to their terms of service that has a lot of users, both client- and freelancer-side, in an uproar. At the end of 2013, Elance and oDesk, two of the largest freelancing marketplaces on the web, announced a merger, and in 2015 the company relaunched under the name Upwork. Though the oDesk platform was rebranded as Upwork, Elance continued to run its old platform, while encouraging users to move to the Upwork platform. It’s taken about a year for everything to pull together, but the beginning of this year saw the final move of all clients, freelancers, and work portfolios from the old Elance platform to the amalgamated Upwork platform.

Moving Towards a Freelancing & Remote Working Culture


(Image Source: Shutterstock)

Thanks to many advances in technology in recent years, freelancing and remote working have become viable and profitable options for many, and while freelancers in years gone by might have struggled to find new clients, platforms connecting job hunters with employers have improved their prospects. According to the Freelancer Union report, 34% of the national US workforce is doing freelance work, contributing an estimated $715 billion to the economy. The majority of freelancers believe that freelancing prospects are improving, and 32% of freelancers surveyed have experienced an increase in demand over the past year. Income stability and finding work, however, are the top barriers reported to performing additional freelance work, and it’s significant that 69% of freelancers believe technology helps them find this additional work. To date, Upwork has been a significant part of this technology.

The Terms of Service Furor

Before the Upwork rebranding, oDesk charged fees slightly higher than Elance’s fees, and so with the rebranding, Upwork continued the fee structure of oDesk, while Elancers continued using the slightly lower fee structure of the Elance platform. The final move therefore of clients and freelancers from the Elance platform to the Upwork platform caused some grumbling, but it was a move long in the works, and so it seems the community accepted the change rather peacefully. However, the new terms of service released by Upwork, due to come into effect in early June, is causing much criticism in the freelancing community.

Freelancers who had previously been charged a flat 10% commission on all jobs won through the Upwork platform will now be charged commission on a sliding scale. Those earning less than $500 per month will pay 20% commission, earning between $500.01 and $10,000 will pay 10% commission, and top earnings billing in excess of $10,000 will pay only 5% commission. And clients have also been hit with additional fees. Apparently in efforts to offset high payment servicing costs, a processing fee of 2.75% per payment or flat $25 monthly fee will be charged to clients.

The internet community has quickly made their thoughts known, and in typical fashion dissatisfaction is most loudly stated. Clients, freelancers, and general commentators have expressed anger and disappointment at the changes, though a few savvy Twitter members are using the trend in #Upwork to source new business outside of the platform.

Future Alternatives?


The advantages of freelancing and remote working are flexibility in working hours and locations, self-management, the potential for greater income, and additional tax deductions. Of course, the disadvantages also merit thought. Working freelance you’ll typically need to earn more than you would working a standard desk job because you have to pay for all of the benefits you’d receive working in-house. You’re also responsible for a far wider range of tasks; you are your own micro business responsible for all of the accounting, management, and operational functions. Cash flow tends to be inconsistent, you have to actively search for work, and at the end of the day, you are the solely responsible party for all successes and failures. Though some in the freelance marketplace have expressed criticism and general pessimism for the online buyer/seller market as a whole, if after weighing up the pros and cons you still believe freelancing is for you, then go for it.

Over the next 12-18 months we firmly believe that many new competitors will spring into action in order to chip away at the Upwork market share. Where it stands now based on the online responses, this won’t be difficult.

By Jennifer Klostermann

The Multi Cloud Approach

The Multi Cloud Approach

The Multi Cloud

The multi-cloud approach, spreading cloud apps across different service providers, is a new trend that might compete or integrate with hybrid cloud, depending on how users and providers choose to implement it. Though business leaders readily accept the need for cloud adoption with its reduced CapEx disbursement and speedy access to the best and latest resources, many fear locking themselves into a single service provider. Others make use of multiple providers in an attempt to reduce latency problems, and some prefer to pick and choose the most relevant and appropriate product from the range of providers hawking their unique takes on different amenities. Suggests Dell’s UK cloud strategy director, Gordon Davey, “Platforms chosen for a specific purpose will often have less over-provisioning, and will usually out-perform a generic multi-purpose solution. The aggregated cost and performance benefits of using the right platform for the right workload can often make a very compelling business case.”

Challenges of Multi-Cloud Systems


Managing the implementation of and utilizing multi-cloud systems requires strict management and overall consistency. Organization can easily find themselves juggling the features of different products for individual projects, losing track of their business goals in their efforts to adequately exploit the disparate features they have access to across service providers. An early obstacle revolves around the differing metrics cloud service providers deliver. For instance, as Peter Duffy, CTO of Sumerian, remarks, “All the cloud providers sell you compute instances in different sizes. So there’s complexity right there from the get-go. If I move a workload from Dell to Amazon, then how many of these should I be buying?”


The complexities around service provider integration create a greater space for cloud brokers who step into the thick of it and negotiate multi-cloud environments for businesses. Business brokers handle contracts and billing, and technical brokers assist in the operations of the multi-cloud systems. Kalyan Kumar, SVP of HCL Technologies, says, “Brokers help in unifying the different services, standardizing the implementations and taking care of governance, risk, and compliance.” He believes brokers simplify multi-cloud implementations, and continues, “They can also provide support and expertise that may not necessarily exist within the organization, such as managing the use, performance and delivery of cloud services.

Are the Benefits Worth It?

With the cloud already delivering enhanced flexibility and considerable choice, multi-cloud systems distil these benefits further from service provider down to product down to feature. Organizations can cherry-pick and tailor their solutions, disregarding the customizations or adaptations an individual service provider allows. But aside from the complexity this may create, a few other pertinent concerns must be addressed.

  • Cost

An oft-mentioned benefit of the cloud is the diminished expense. The benefits of CapEx reduction remains in a multi-cloud system, and one might imagine that choosing only the individual features required from relevant service providers would be an additional saving. However, most service providers are not providing their individual tools at cutthroat prices, but rather market complete systems competitively. It’s quite possible that choosing single tools from a range of providers to combine into your own system will be far more expensive than making use of a ready-made package from one provider.

  • Location & Security

Dealing with a range of providers is also likely to mean utilizing data centers in various locations. This requires a certain amount of extra effort on the user’s part, ensuring the regulations and policies of each data center address the needs of their organization. Privacy and security concerns are particularly relevant as many of the cloud services we make use of could leave us vulnerable should they not be appropriately controlled and safeguarded.

For now, the multi-cloud approach is more a theory than an actual system businesses make use of. Without brokers handling the intricacies of the collected services, organizations are likely to find themselves in a time consuming, and possibly treacherous, muddle. And with brokers managing the disparate systems, one wonders how truly distinct and personalized the final combination will be. Nevertheless, cloud solutions are developing so quickly they seem to be keeping pace with, and often outdistancing, our imaginations. Today’s fumbling multi-cloud systems could have a new sophistication shortly.

By Jennifer Klostermann

Government Involvement Required To Propel Canada’s Tech Industry

Government Involvement Required To Propel Canada’s Tech Industry

Canadian FinTech Argues Government Participation Needed to Help Industry Flourish

VANCOUVER, BRITISH COLUMBIA–(Marketwired – May 3, 2016) – Last month, Scotiabank’s CEO argued that the future of Canadian innovation relies primarily on the private sector to close the productivity gap between Canada and its international counterparts.

However, when it comes to FinTech and other budding technologies, there is much that must be done at the government level – from education and training, retention, regulation, and funding – to help accelerate growth needed to sustain the industry.

Technology is one of the strongest economic drivers in the country today,” says Rod Hsu, president of nTrust. “The federal and provincial government have made leaps and bounds in recent years in terms of helping the industry flourish, but sustained involvement is necessary. We need to approach the industry with the same eagerness we do others like the natural resource sector.”

Education and Training

It’s no secret a talent and skills gap exists between the Canadian workforce and the needs of tech employers. In fact, only 6 percent of the 527,000 students who completed a program in Canada in 2015 graduated from the IT field. Additionally, a recent report by the Information and Communications Technology Council called for reform of the country’s economic policies to address the gap – suggesting computer science programs be integrated into education from kindergarten onward. More attention must be placed by the government on fostering interest in and access to the field across all groups in order to mitigate the shortage.

Retaining Tech Talent

While the majority of tech firms can now compete with the best of Silicon Valley in terms of employee perks and benefits, the larger retention issue plaguing Canada is the lack of affordable housing in major metro centres like Vancouver and Toronto, which is slowly eating away at disposable income. As a result, businesses are having trouble attracting and retaining qualified candidates to the point where is has become an economic issue. Many in the industry have called for municipal, provincial and federal involvement to search for solutions to solve the housing crises in these markets.

Innovation/Incubation Hubs

Government can also play a role in facilitating FinTech acceleration by creating a stronger middle bridge between tech companies and financial institutions and/or larger organizations in the space. Already, Canada has several of these incubators – MaRS, DMZ, BCTIA – however when compared to other parts of the world, such as the UK, we are lagging behind. In addition to connecting FinTechs to resources and support and helping to broker valuable partnerships, these hubs provide a forum for experimentation and launch within a controlled boundary.


Despite rapid growth in the industry, uncertainty around the adaptability of the regulatory environment poses a potential risk for FinTechs across the country. Without a clear plan, FinTechs end up getting stifled in innovation with regulatory rules set for the incumbent financial system. However, regulation in the space should not be one size fits all – rather the flexibility of a tiered approach, that differs based on multiple factors such as the size of the business, would help drive further innovation rather than repress start-ups.

Adaptable regulation at the government level would assist in making FinTech a viable option for users, create space for innovation, while building the critical mass needed for the industry to thrive.


Recent funding announcements by the BC government, who launched a $100 million venture capital fund for tech startups earlier this year, are a huge step forward, however, there is some skepticism around whether this will sustain the growth required in the sector considering the over 9,000 tech companies currently in the province.

The future of the industry cannot be left to one group alone, rather it is collaboration between FinTechs, the private sector and levels of government that will lead to success and longevity in the industry.

About nTrust

nTrust is a rapidly growing online and mobile money transfer platform that helps people around the world instantly move and access their money. Using nTrust, members can send money to friends, cash out to their bank account, spend money through their phone, or load funds to a prepaid card to use anywhere the MasterCard® Acceptance Mark is displayed, online or in-person. nTrust’s proprietary technology uses the highest encryption standards and is “PCI-DSS Level 1” certified, which remains the top global standard for operational and technical security designed by Visa, MasterCard®, and American Express. 

How Big Data Can Impact Marketing Sector

How Big Data Can Impact Marketing Sector

Big Data Marketing Sector

It would be an understatement to say the era of big data is upon us. If you have been living under a rock, then you should know that big data means a collection of data which is so complex and large that it cannot be processed by traditional ways.

And it is increasing by every day. According to this report, big data generation will increase by 4,3000 per cent. This big data can also be used for creating marketing strategies to tap on new customers and win back the old ones.

When you use traditional techniques to analyse your data, you won’t know you are losing customers until you have actually lost them. And any effort or strategy made after that wouldn’t be half as effective because you would have already lost customers.

But with big data marketers can analyse future customer buying patterns and devise a marketing strategy accordingly to prevent customer loss.

Understand your business’s customer life cycle

If you pay attention to the numbers and the data trends, you will actually notice clear signs when a customer decides to make their first purchase or when they decide to stop buying from you completely. Using these signs, you can take the required steps.


(Image Source: Shutterstock)

In order to do that, you will first have to identify the customer life cycle. The life cycle should be as granular as possible and it should resonate with every step of your business.

Once you have defined each step of the life cycle, it’s time to define what it means to be in each of those steps. For instance, the initial phase could be when a customer makes his first purchase in the first 15 days. On the other hand, an in-between phase could be an engaged customer who has already made 3 purchases, or visited your website at least 10 times in the last 30 days.

To make the life cycle actionable, you have to make sure each customer is in a single life cycle phase at a given point of time.

Depend on your data

Now that you have defined different phases in the customer life cycle, you have to identify what it means to be in each of these phases. You need to define customer behaviour in each phase and divide it into segments accordingly.


Basically, you need to use data modelling here to define the difference between an engaged customer and an at-risk customer.

This customer behaviour can help create the right marketing campaigns to make the at-risk customers go back to the engaged phase.

Find the customer lifetime value

Here’s a fact that every marketer already knows – some customers generate way more profit than the others. By calculating the customer lifetime value, it becomes easier to identify those customers and give more attention to them.

With this data, you could either create campaigns for less profitable users, to make them buy more or you could decide to exclude them from marketing campaigns.

Considering the future impact

While running any campaign, it’s important to concentrate on the full picture instead of just relying on the immediate campaign metrics.

For instance, you run an email campaign for upcoming discounts and within a few days you notice the number of purchases on the website have gone up. Noticing the immediate results, you decide to push the campaign further.

But what you don’t notice is the fact that many users unsubscribed from your company’s newsletter. This means that though there was an immediate profit from the email campaign, it ruined your company’s relationship with the customers in the long run.

That is why, instead of running every new campaign for the entire set of customers, choose a test group and run the campaign with them first. This will help you get the idea of how it will impact your business in the long run.

In Summary

Big data driven marketing will lead to more engaged campaigns. And while using customer data is not new to marketing, big data helps utilize all the data that a business has about their customers and it will definitely help improve profits in the long run.

By Ritika Tiwari

CloudTweaks Comics
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Three Ways To Secure The Enterprise Cloud

Three Ways To Secure The Enterprise Cloud

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Which Is Better For Your Company: Cloud-Based or On-Premise ERP Deployment?

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Moving Your Email To The Cloud? Beware Of Unintentional Data Spoliation!

Moving Your Email To The Cloud? Beware Of Unintentional Data Spoliation!

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Your Biggest Data Security Threat Could Be….

Your Biggest Data Security Threat Could Be….

Paying Attention To Data Security Your biggest data security threat could be sitting next to you… Data security is a big concern for businesses. The repercussions of a data security breach ranges from embarrassment, to costly lawsuits and clean-up jobs – particularly when confidential client information is involved. But although more and more businesses are…

Are Cloud Solutions Secure Enough Out-of-the-box?

Are Cloud Solutions Secure Enough Out-of-the-box?

Out-of-the-box Cloud Solutions Although people may argue that data is not safe in the Cloud because using cloud infrastructure requires trusting another party to look after mission critical data, cloud services actually are more secure than legacy systems. In fact, a recent study on the state of cloud security in the enterprise market revealed that…


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