Category Archives: Cloud Computing

Digital Marketing Hubs And The Cloud

Digital Marketing Hubs And The Cloud

Digital Market Hubs

Gartner’s recently released research, Magic Quadrant for Digital Marketing Hubs, recognizes the big four marketing cloud vendors as leaders, but also points to many challengers. Adobe, Marketo, Oracle, and Salesforce inhabit the leader’s block of the Magic Quadrant, reflecting both their growing capabilities as well as marketing technology platform scopes. Gartner believes that challengers IBM, Epsilon (Conversant), and Experian Marketing Services are equipped with similar abilities as the top four, and considers RocketFuel, DataXu, Neustar, and MediaMath a few of the visionaries not yet able to deliver at the same scale. Gartner’s final quarter points to niche players and includes Nielsen (eXelate), Sizmek, Marin Software, and Teradata.

The Analysis

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The Magic Quadrant for Digital Marketing Hubs research suggests that digital marketing hubs offer consistent access to content, audience profile data, messaging, workflow elements, analytics functions, and data collection, manually and programmatically, both online and offline. The various platforms were analyzed according to their ability to cover four areas of capability, including:

  • Mastering audience profiling using a combination of first, second and third-party data sources;
  • Workflow and collaboration tools for end-to-end marketing program management;
  • Intelligent composition for multi-channel marketing activities and automation;
  • Unified measurement and optimization.

The Big Four

While Adobe’s Marketing Cloud platform stands out for its vision, broad range of creative and analytical tools for marketers, cloud-based software delivery, financial strength, and dedication to marketing solutions innovation, the company lost points for its high prices, ongoing integration, and complexity and support around their modular-based Marketing Cloud.

Marketo, meanwhile, was recognized for its extensive set of capabilities for both multi-channel journey mapping and direct marketing use cases, as well as for partner ecosystem and audience management. Ad tech integration, dissatisfaction around pricing and support, and native search engine marketing tools, however, pull the company up short of a perfect product.

Marketing Plan

Oracle’s broad scope of capabilities was also recognized by Gartner, from acquisitions to product integration, big data architecture to workflow. But Oracle’s reliance on acquisition for development was considered a weakness, as well as gaps in their offering which include DSP functions and native multi-touch attribution analytics. Poor customer satisfaction regarding pricing and after sales engagement was Gartner’s final caution to Oracle.

With strengths ranging from intuitive user experiences to cross-cloud forays into sales and service due to its Journey Build features, Salesforce Marketing Cloud rounds off the big four digital marketing platforms well. Gartner highlighted their strong email marketing capabilities, due primarily to their acquisition of ExactTarget, as well as constant investment in product innovation, but inconsistencies in hub adoption, immature data analytics, and concerns regarding declining support quality and pricing suggest room for growth and improvement.

The Digital Marketing Cloud

As digital adoption soars, customer behavior changes, and businesses have to redesign their customer’s journey. Digital marketing platforms are increasingly helping organizations identify, create, manage, and measure these customer journeys, and with the information and insights of big data, the digital marketing cloud is changing how businesses operate as well as how they interact with their customers. Though Gartner recognizes the above mentioned big four as leaders in digital marketing, the challengers, visionaries, niche players, and even novice market entrants are improving the digital marketing landscape and bettering existing business models.

By Jennifer Klostermann

Trends: The CIO’s Business Card – Chief Productivity Officer

Trends: The CIO’s Business Card – Chief Productivity Officer

The Chief Productivity Officer

After years of enterprises hesitating to migrate their applications and data stores to the cloud, it’s safe to say the debate is over and the cloud is here to stay. IDC even goes as far as to predict that by 2020, we will stop referring to clouds as “public” and “private,” and ultimately stop using the word “cloud” altogether. We will simply refer to it as “computing,” because we will think of the cloud as the standard way of doing business and providing IT support. Cloud computing is not just transforming how we get work done, it’s transforming the role of the CIO. In fact, that CIOs may want to begin 2016 by updating their LinkedIn profiles to include a new business title that reflects their primary responsibility: “Chief Productivity Officer.

CEO

For more than 30 years, the CIO has been the keeper of IT systems, but those responsibilities are starting to diminish as enterprises migrate to the cloud. The CIO is evolving into the person who oversees the delivery of services company-wide. There is this awakening to thinking about service management as a discipline, and includes other service-oriented business units such as HR, finance and legal. Typically, the IT department assists all these other departments roll out new services, and that makes the CIO the best candidate for overseeing all services enterprise-wide.

This represents a significant change to how the CIO, and the entire IT department for that matter, will operate, and it’s a positive change. IT will be more visible across the business because it will no longer spend the bulk of its time in the data center. Instead, they can help sales, marketing, HR, legal, finance, customer service and other departments be more efficient and effective. IT can have a broad impact on its organization’s ability to meet its business goals.

Analysing The Data

One of the main factors driving enterprises to migrate to the cloud is the need to collect, manage and analyze ever-growing volumes of information. The Internet of Things trend is producing an ever-growing array of machines and devices that connect to cloud-based applications in order to run entire factory floors to helping oil and gas companies track oil flow through pipelines, to automating a home’s heating and A/C.

Cloud computing is driving the adoption of these IoT devices, and there are no signs of slowing. Cisco Systems reports that in 2008 there were already more things connected to the Internet than people. By 2020, the amount of Internet-connected things will reach 50 billion, and the amount of information companies collect will grow just as quickly.

Big And Small Data

big-data-small-dataCompanies have already been collecting Big Data for years, and while that remains a top priority, so too is the collection and analysis of Small Data, a dataset that contains very specific attributes.

Capturing it through the use of performance analytics will help predict what enterprises should be looking at, not just looking backward at what could have been optimized. The key is to capture the work in a record-keeping system to see what’s going on, and determine what needs to be done. Transparency empowers managers to do their jobs. IT can provide the technologies and services to make this happen – not just in IT, but other service-oriented departments such as HR, finance and legal.

For example, IT can lead the creation and rollout of an online portal for employees to do everything from submit IT help desk requests, request a contract review from legal, to select healthcare benefits. This is why the CIO is the logical person to assume the role of CPO.

The maturation of cloud computing services and applications, be they public, private or a hybrid model, is enabling IT teams to spend less time on maintaining on premise systems and applications, and more time leading more strategic services-oriented initiatives that benefit users across the entire enterprise. These services have become so critical to how business gets done that it will forever change the role and responsibilities of the CIO, so a change in title to Chief Productivity Officer is more than just a ceremonial gesture. It signals that the CIO must oversee the selection and delivery of these services from multiple departments.

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By David Wright

Dave Wright, Chief Strategy OfficeDavid is Chief Strategy Officer at ServiceNow, and serves as the company’s evangelist for how to improve workplace productivity. He enables ServiceNow customers to eliminate their reliance on email, spreadsheets and other manual processes so their employees can work smarter, not harder.

Prior to joining ServiceNow in December 2011, Wright spent more than six years with VMware, Inc. as vice president of Technical Services for EMEA. From 2003 to 2005, Wright headed up the technical division for Northern and Southern Europe at Mercury Interactive. Prior to that he spent six years at Peregrine Systems, Inc., where he held a variety of senior technical and marketing positions. Wright also worked for Boole & Babbage, Inc. and Candle Services (later acquired by IBM).

 

 

Cloud Traffic Growth And Content as a Service (CaaS)

Cloud Traffic Growth And Content as a Service (CaaS)

Content as a Service (CaaS)

Content as a Service (CaaS) is a relatively new take on content management systems (CMS). While traditional web content management systems like Drupal and WordPress offer one-stop-shop solutions for both creating websites and managing content, CaaS service providers narrow their focus to pure content management, disregarding the output channels such as web, print or mobile application, any of which may be selected for use by the customer.

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Increasing Cloud Traffic

With projections of high increases in global cloud traffic, including Cisco Global’s forecast that cloud traffic in the Middle East and Africa will quadruple by the end of 2019, Vernon Thaver, CTO of Cisco South Africa, states that, “Cloud is moving well beyond a regional trend to becoming a mainstream solution, with cloud traffic expected to grow more than 30% in every worldwide region over the next five years.” Thaver further remarks that consumers expect “on-demand, anytime access to their content and services nearly everywhere”, and believes this creates a prime opportunity for every sphere of cloud operators. WordPress-as-a-Service is a formidable CMS with a high percentage of websites developed and managed using the open source WordPress platform, but CaaS vendors believe that solutions offering only content management, free of presentation control, will provide a simplified and superior solution that allows greater freedom.

CaaS vs. Traditional Web CMS

content-cms

A few key details set CaaS and traditional web CMS apart:

  • Organized Content: CaaS encourages structured content operating in chunks instead of page blobs, shifting from page-centric web to content-centric web.
  • Detachment Tactics: CaaS separates content presentation from storage and delivery, simplifying the CMS construction so that each piece is responsible for one task.
  • Splitting Content & Presentation: CaaS is entirely separated from design, managing and delivering only the content. The channel and design choices are entirely unrestricted.
  • Cloud: A sub-group of the Software-as-a-Service (SaaS) approach, CaaS moves content from a user’s servers to the vendor’s cloud, and so CaaS users aren’t required to set up, maintain, or scale their own infrastructure.

When to Use CaaS

We’re unlikely to ever master the one-fits-all concept. CaaS performs well in some contexts, but not in others, and though not necessarily ideal for personal blogs or instances in which only a website will be required, the more complex and costlier CaaS CMS outstrips some of the earlier CMS solutions in a variety of situations.

  • Rich Web Apps: React, AngularJS, Ember, and other modern MVC front-end frameworks function well with structured content via APIs.
  • Scheduled Content Creation: With content arriving from multiple sources, uploading into a single unified repository is supported by creating content via API.
  • Content Backend for Mobile Apps: Dynamic in-app content delivery is best performed through CaaS CMS, making it unnecessary to resubmit an app to the marketplace. Moreover, repurposing an existing solution as a backend is often better than building your own.
  • Integration: CaaS CMS’ all provide an API and thus are extremely integration-friendly, thereby simplifying workflows.
  • Multi-Channel: Reusing content across different platforms is easy with CaaS CMS, allowing users to push matching content to mobile apps or a website.

The CaaS market is still fairly young, but a few vendors such as Cloud CMS, Contentful, Osmek, and Prismic are already making waves while open source CMS solutions including Drupal and WordPress have begun to move in the CaaS direction.

By Jennifer Klostermann

Understanding The Importance Of A Flexible Hybrid Cloud Solution

Understanding The Importance Of A Flexible Hybrid Cloud Solution

Flexible Hybrid Cloud Solution

The cloud computing revolution continues to gather pace, and more and more businesses are coming on-board.

For example, late last year a study by IDG found that 69 percent of enterprises have either applications or infrastructure running in the cloud, an increase of 12 percent since 2012. The same report found that 24 percent of IT budgets were now dedicated to cloud services, while in the summer Forbes stated that by 2020 they expected 78 percent of small & midsize businesses (SMBs) in the United States to have fully adopted cloud computing.

Given the number of businesses and the amount of money involved, a flexible hybrid cloud solution is vital.

What is a Flexible Cloud Solution?

A “flexible cloud” can mean many things and can apply to several different facets of the concept of cloud computing. At its core, it simply means a company’s cloud set-up can be altered and tweaked in line with its requirements.

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The largest sub-section of cloud computing that it refers to, therefore, is scalability. Cloud computing allows a business to easily upscale or downscale their IT requirements as circumstances change. It could mean taking on bandwidth when a new client is won, or downgrading when times are difficult.

It also refers to utilising a ‘hybrid cloud’. A hybrid cloud refers to when a private cloud set-up (whereby control of a system and its data has to stay with a company’s internal IT department) is mixed with a public cloud set-up (whereby companies can take advantage of almost unlimited scalability). This hybrid system can provide businesses with more choices for personalised solutions (such as determining where applications should be deployed) whilst both saving them money and providing additional security.

There are also considerations such as providing flexibility to employees; it enables them to access business-critical information and applications from anywhere in the world, which in turn will increase efficiency and improve collaboration. This is increasingly important with the growth of “Bring-Your-Own-Device” (BYOD) policies.

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Why is a Hybrid Solution Important?

There are lots of reasons why a hybrid set-up is vital for modern businesses.

One of the biggest benefits is cost. For example, auto-scaling can reduce costs by removing the need to run instances based on projected usage (and consequently having to leave excess resources in place as a buffer). Instead, it allows companies to only run resources that are matched to actual usage on a moment-to-moment basis.

Hybrid clouds offer the greatest savings of all. Research suggests that businesses will spend $1.7 billion to run an application in the public cloud compared with just $1.1 billion when running the same application in a hybrid cloud environment.

The flexibility of a hybrid cloud also has security benefits; organisations can use it to move non-sensitive functions to their public space to reduce the demands on their own internal private cloud. Indeed, the rapid explosion in the number of companies using the cloud is because more and more of them are starting to understand that off-premises clouds and on-premises data centres are no longer an either/or proposition.

Finally, it offers IT team efficiency benefits. Public and private grades of cloud can be managed by a team of outsourced professionals, thus leaving the IT department more time to handle other issues and to ensure all the other business-critical systems are running smoothly.

It’s for all these reasons that CIOs and IT Directors recently ranked “operational agility” as a top driver for cloud adoption in a recent Gartner report.

How Microsoft Azure fulfils your Organisation’s Needs

Currently, more than 80 percent of the Fortune 500 use the Azure service, and Microsoft are continually striving to offer the sector’s most complete cloud; one that’s suitable for every business and every industry.

microsoft-azure

Azure entices customers by offering an array of services that are too good to ignore. For example, there is an ever-expanding roster of Azure Active Directory features which now include features such as web-app publication and administration delegation.

Furthermore, they develop their own hyper-scale data-centres and deliver the same technology back to its customers’ and partners’ datacentres. By delivering these IaaS and PaaS services, companies can easily mix their enterprise applications such as SQL Server, SharePoint, and Exchange with modern distributed applications and services, all whilst retaining an all-important oversight.

They also offer the Microsoft Operations Management Suite, which aims to simplify and streamline how a company manages its data assets. It covers any instance, on any cloud (including Azure, AWS, Windows Server, Linux, VMware, and OpenStack). It is cheaper than its competitors and includes log analytics, security monitoring, and operation automation.

No Negatives

To conclude, there are no perceivable drawbacks to moving your business’ IT operations on a hybrid cloud set-up and making use of the Microsoft Azure offering. It’ll save the organisation money and time, whilst improving security and efficiency – all key aspects of running a business.

The Azure product fits any business of any size – contact them for more details about what they can do for your company.

This post is brought to you by Microsoft Azure and Cloud for Tomorrow.

By Dan Price

When Artificial Intelligence Becomes Personal

When Artificial Intelligence Becomes Personal

Artificial Intelligence

The term ‘artificial intelligence’ is something that would have been associated with sci-fi movies during the 1980s and 1990s, but as the modern world continues to embrace advancements in technology, it does so at an ever increasing pace.

lawnmower-man-movie-image

(Image Credit: IMDB – Stephen King’s Lawnmower Man – 1992)

Many of the advancements made in relation to artificial intelligence are already commonplace in today’s society, although many of us may not even notice. From something as basic as a kettle right up to an advanced security system, artificial intelligence helps the automation of tasks a much easier endeavour.

Up to now, many artificial intelligence algorithms would build their knowledge on a number of factors, depending on its role. For example, a household device such as a vacuum cleaner could learn as to how often a house is vacuumed and offer a pro-active solution for the person using the vacuum, or even set its own cycle.

IoT-CloudTweaks-Comic

The same can apply to a security system that has artificial intelligence as part of its operations, as it can use past scenarios to make its current security setup more secure. For example, an advanced security system may have had a number of malware attacks, but rather than having a generic fix in place, it will learn from past attacks and offer a more catered solution.

However, as artificial intelligence algorithms become more complex, they are now offering more in-depth analysis on a number of subject matters. One such use for artificial intelligence at the moment is its slow introduction into the world of dating.

Dating Scale A.I

With the world of online dating becoming more commonplace thanks to the introduction of apps like Tinder, which offer dating on the go with two people being matched up with nothing more than the swipe of a thumb. A dating app entitled BlinQ instils a new artificial intelligence algorithm that was developed by the University of Zurich. The app will rate a user’s photo using the algorithm, ranking the potential date on a six-point scale.

The rankings on offer are Hmm, OK, Nice, Hot, Stunning and Godlike. However, as artificial intelligence becomes more advanced, should we be trusting it to make assumptions about how attractive we are, and how old we look? While there are many positives to such an algorithm, it could be argued that beauty is in the eye of the beholder, so therefore the opinion of an algorithm in this regard may hold as much weight as that of a complete stranger.

However, this is the only instance where dating has seen artificial intelligence introduced as part of its cause. Harm de Vries is a post-doctoral researcher based at the University of Montreal signed up to Tinder in 2014, but was a little disappointed by the potential matches being offered to him. De Vries found that he was constantly being greeted with pictures of women who has piercings and tattoos, despite him never selecting one as a potential date, as such women were simply not his type.

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(Image Source: Shutterstock)

When de Vries looked into the app a little further, he was somewhat perplexed to discover that Tinder was only showing matched based on his geographical locations, and not his past ‘swipes.’ Realising that the overall model could be improved, the engineer came up with an algorithm that allowed Tinder to offer more relevant matches based on past preferences.

In order to do this, the engineer firstly had to figure out his own preferences. He then used 10,000 pictures from Tinder so he could train the program to learn about his preferences in relation to potential dates. The algorithm, goes a little further than the introduction made by BlinQ, by offering potential dates that have been filtered based on the preferences of the user, offering an impressive 68 percent accuracy rating. This means that if such an algorithm is instilled moving forward, it could see users find potential dates a lot faster.

A.I-Robot-Brain

These two scenarios show that there is a place for artificial intelligence when it comes to affairs of the heart, but it has to be used in the right way. Although an algorithm can use a number of factors to try and guess the age and attractiveness of a user, the information could vary depending on what kind of photo is used, so it doesn’t really offer a robust scoring mechanism.

However, used in the right way, artificial intelligence could act as cupid, by using an algorithm that could potentially put two people together simply by using information garnered by their past interactions with other users.

By Paul Jellicoe

How Data Privacy Reform Is Wreaking Havoc In The Cloud

How Data Privacy Reform Is Wreaking Havoc In The Cloud

Data Privacy Reform Is Wreaking Havoc

Nations around the globe are stepping up efforts to better protect the personal data of private citizens. In particular, cross-border data security regulations and legislative reform is on the rise. The laws must evolve in order to mitigate theft, abuse and misappropriation of personally identifiable information (PII), better guard national security interests, and boost local economies. These reforms are all necessary and long overdue.

But as these nations seek legislation-based ways to adequately address how the PII of consumers, customers, employees, partners, and contractors are collected, stored and disposed, we’re also seeing global business strategies and processes being tossed into a sea of uncertainty.

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Cloud computing is an established part of today’s international enterprise IT operational landscape, and adoption will continue rising over the next decade. More organizations of all sizes are turning to SaaS and cloud-based collection, storage and collaboration models to streamline efficiencies and share data easily on multiple devices across international locations. This migration to the cloud has been years, even decades, in the making.

Direct Conflict: Cloud vs. Data Privacy Laws

As we shift to mobile and cloud-centric computing platforms in the workplace, we’re also making it more difficult to ensure the proper control of information and awareness of data flows in and outside of the enterprise network. The very nature of the cloud itself – fluid, centrally located, and available anytime from anywhere – is exactly what is creating new challenges for businesses that must comply with data privacy regulatory changes.

Pulse Check: Ovum Research

To develop a sharper picture of where organizations currently stand on their awareness and preparedness level for coming regulatory changes, Ovum Research surveyed more than 300 international IT decision makers. The results of this global research reveal a disturbing worldwide trend: a majority of enterprise leaders are confused about how new data privacy regulations apply to them, and are unprepared for the consequences of failure to comply.

Location, Location

From a legislative viewpoint, the matter of “where data resides” is critical as these new data privacy rules roll out. The Ovum research underscores that when it comes to the physical location of data, there is uncertainty and confusion.

Until now, a key benefit of the cloud was that businesses no longer needed to concern themselves with the physical location of their data. It was stored off-site, for all to share, as needed. Now, with the European Union (EU), Israel and the United States beefing up regulations with the goal of stopping the flood of data leaks and stolen information, businesses must shift their approach to the cloud in a fundamental way. Suddenly, the location controlling the physical path of data matters.

data-policy

The ability to control access to data and achieve regulatory compliance will heavily depend on the data’s location, a key factor in determining what legislation the data is affected by, and the level of access that should be available. Exerting control over data location is a challenge for many organizations, because most systems do not support the concept of data location being a business-related decision, and especially not cloud-based systems. Making matters worse, the exact definition of “data location” for regulatory compliance purposes varies from region to region. Organizations trying to achieve compliance will need options that offer control over data’s physical, logical, legal, and political location.

We are already seeing legal arguments being made in courts around the world that hinge on the fundamental concept of where data is located and controlled, and who has jurisdiction over that data (an example is the Microsoft case regarding data stored in Dublin, Ireland that is being requested by a US judge).

The Ovum research found that 50 percent of respondents’ organizations planned to change the primary approach to this control challenge during the next three years. This may suggest that organizations are waiting for a standard to emerge, and builds a strong case for an approach to cloud collaboration that provides various technical options, such as the ability to offer controls for physical and logical location.

No Control Over Cloud-based Services

It’s important to note that these data privacy regulations apply to cloud vendors, but they also extend to the individual companies using them. For example, the pending General Data Protection Regulation (GDPR) in the EU specifically targets any business that collects, stores, processes, and shares personal data on employees, customers, or partners. Failure to keep that information within the specific geographic location of the European Economic Area (EEA), whether intentionally or by accident (such as a data breach) will result in significant fines for that company.

Yet, the Ovum research tells us that many organizations are not leveraging available technologies to better protect sensitive data, either in the cloud or on-premise. Only 44 percent of survey respondents said they use technology to monitor user activities and provide alerts to data policy violations, and only 53 percent classify information to align with access controls. Almost half (47%) admitted that they have “no policies or controls” that govern access to consumer cloud storage and file-sharing system like Dropbox. This opens them up to enormous risk.

The Cloud: Here To Stay, But in Need of Better Control

While regulatory changes are wreaking havoc, that doesn’t mean that cloud services will fall out of favor. Just a few years ago, conversations revolved around whether the cloud should be trusted at all. Today, businesses do trust the cloud to protect the most sensitive assets, demonstrating a shift in sentiment toward its positive role in business today. The Ovum survey found that 58 percent of respondents trust the cloud for all business operations, despite the potential impact of pending data privacy regulations, all of which intend to change how data is stored, transferred, and processed around the world.

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(Image Source: Shutterstock)

So, even with the changing regulatory climate, cloud computing is a decision that’s already been made. And yet, regulating cloud-held data is poised to become the biggest challenge facing legal practitioners, politicians, and businesses as they try to balance privacy with access and productivity. The cloud can still work in this new world of data privacy reform, in reality cloud services may be a more appropriate solution to the data sovereignty challenges as cloud vendors are already having to address the sovereignty issues and architect their solutions to address an ever changing landscape.

Enterprises are likely to lean more heavily on cloud vendors to be a part of the bigger solution rather than try to unravel the ever changing requirements single handedly. However, it will need greater control and visibility in each region where companies operate.

By Daren Glenister

 

5 Tips To Host A Successful Conference In The Cloud

5 Tips To Host A Successful Conference In The Cloud

Host a Successful Conference in the Cloud

All thanks to the amazing strides in the field of technology, video conferencing can be conducted in the cloud these days. On the whole, conferencing in the cloud seems to be more flexible and easier to access for business professionals providing them with an excellent platform with ample freedom and lots of opportunities to explore. Although this kind of conferencing may seem extremely simple and easy to conduct, it is advisable to bear in mind some important aspects while conducting it.

video-conferencing

Below are five tips that may come handy when video conferencing in the cloud:

1) Get the entire system updated and always be alert for new updates

You can save considerably while conferencing in the cloud,” says Nitin Pradhan, a former leader in the US Transport industry. Its proven this kind of conferencing not only hikes up productivity for each and every member of the team but also provides excellent connectivity. Common problems which are usually related to the system are usual. This can be averted by ensuring your systems are updated with the most recent version of cloud services. Regardless of what kind of service you may be utilizing, it is imperative the latest version be downloaded. Never take it for granted that all the latest updates will occur automatically.

2) Be prepared with a set of extra batteries if you happen to be using your Smartphone

If you don’t own one of the latest energy efficient smartphones, there is every chance a video conferencing in cloud can use up your battery swiftly, leaving you extremely low on charge even before you finish your session of conferencing,” says Melody Kee, a cloud collaboration expert. In such cases, it would be a wise idea to have a pair of backup batteries in hand before you begin the session to ensure an uninterrupted supply of power in your mobile.

3) Get Rid of Background Apps

Video conferencing calls for switching off all the background apps which are not relevant to the session. It is best to ascertain all apps are off even if the best service providers are providing conferencing services for you. Although anti-virus or firewalls need not be shut down, it is ideal to close even unnecessary word files and web browsers for the entire session of conferencing.

4) Lay Down a Systematic Set of Expectations and Regulations

All the positive aspects of conferencing in the cloud can go for a toss without the aid of a systematic structure of regulations. It is important each and every person is aware of his duties and responsibilities and they get specific instructions about how to deal with communications. For example, you have decided to adopt video conferencing instead of emails, it is necessary to update your staff on the rules or instructions they need to take before initiating such a call.

compliance

(Image Source: Shutterstock)

Even though excellent availability is a wonderful resource which can be utilized to the maximum, there is a risk of unlimited boundaries. Make sure everyone is knowledgeable about when to make use of the conferencing facility and also monitor they use it within the specified limits and guidelines presented by you.

If you are planning to convert the majority of your business dealings via video conferencing using services such as BlueJeans, Lifesize or Webex  it would be ideal if you could provide your employees with specific time slots set aside for conferencing. This will aid in ascertaining their availability to avoid any confusions regarding time. It is also necessary to let the employees to cater to a reasonable time slot for chatting and social use policies.

5) Permit Alterations in Policies

Be prepared to face utter confusion while introducing video conferencing in the cloud for the first time and be ready to answer the concerns your staff may have. It would be ideal if you could draw up the primary set of expectations and policies as a foundation. Check out whether anyone is facing any kind of issues or special concerns which require to be addressed.

With the rapid developments occurring in the field of science and technology, make sure you update each and every aspect right on time.

All the above mentioned factors and tips are certain to ensure you and your entire team will breeze through video conferencing in the cloud without any kind of hassles.

By Glenn Blake

CES: Google Project Tango Phone

CES: Google Project Tango Phone

Getting around Vegas during CES can be a maddening experience. Casinos are vast and built to be confusing. Where’s my meeting room again?

Usually you’d have to rely on signs and people pointing you in the right direction. But Project Tango, a Google platform that utilizes an array of sensors and cameras to detect where your phone or tablet is in relation to the area around you, is here to help.

The first Project Tango phone, manufactured by Lenovo, arrives this summer for under $500. According to Lenovo, which hasn’t finalized the product yet, the phone will be less than 6.5 inches and have three rear-facing cameras so that Tango will work properly.

By adding a few extra sensors and some computer vision software, Project Tango transforms your smartphone into a magic lens that lets you place digital information on your physical world,” Google said….

Read Full Article Source: PCMag

 

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Cloud Computing Checklist For Startups

Cloud Computing Checklist For Startups

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Cloud Computing Services Perfect For Your Startup

Cloud Computing Services Perfect For Your Startup

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The Monstrous IoT Connected Cloud Market

The Monstrous IoT Connected Cloud Market

What’s Missing in the IoT? While the Internet of Things has become a popular concept among tech crowds, the consumer IoT remains fragmented. Top companies continue to battle to decide who will be the epicenter of the smart home of the future, creating separate ecosystems (like the iOS and Android smartphone market) in their wake.…

Cloud Infographic – The Future (IoT)

Cloud Infographic – The Future (IoT)

The Future (IoT) By the year 2020, it is being predicted that 40 to 80 billion connected devices will be in use. The Internet of Things or IoT will transform your business and home in many truly unbelievable ways. The types of products and services that we can expect to see in the next decade…

Public vs. Private vs. Hybrid: Which Cloud Is Right for Your Business?

Public vs. Private vs. Hybrid: Which Cloud Is Right for Your Business?

Public vs. Private vs. Hybrid The debate surrounding the deliverability of cloud computing is coming to a close. Businesses have begun to rapidly adopt the use of cloud services, courtesy the ROI this disruptive technology brings to the table. They have finally realized they cannot afford to ignore the cloud. A Forrester study found that…

Utilizing Digital Marketing Techniques Via The Cloud

Utilizing Digital Marketing Techniques Via The Cloud

Digital Marketing Trends In the past, trends in the exceptionally fast-paced digital marketing arena have been quickly adopted or abandoned, keeping marketers and consumers on their toes. 2016 promises a similarly expeditious temperament, with a few new digital marketing offerings taking center stage. According to Gartner’s recent research into Digital Marketing Hubs, brands plan to…

The Global Rise of Cloud Computing

The Global Rise of Cloud Computing

The Global Rise of Cloud Computing Despite the rapid growth of cloud computing, the cloud still commands a small portion of overall enterprise IT spending. Estimates I’ve seen put the percentage between 5% and 10% of the slightly more than $2 trillion (not including telco) spent worldwide in 2014 on enterprise IT. Yet growth projections…

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

Why Businesses Need Hybrid Solutions Running a cloud server is no longer the novel trend it once was. Now, the cloud is a necessary data tier that allows employees to access vital company data and maintain productivity from anywhere in the world. But it isn’t a perfect system — security and performance issues can quickly…

Teach Yourself The Cloud: Cloud Computing Knowledge In 5 Easy Steps

Teach Yourself The Cloud: Cloud Computing Knowledge In 5 Easy Steps

Teach Yourself The Cloud Learn how to get to grips with cloud computing in business  Struggling to get your head around the Cloud? Here are five easy ways you can improve your cloud knowledge and perhaps even introduce cloud systems into your business.  Any new technology can appear daunting, and cloud computing is no exception.…

The Future Of Cloud Storage And Sharing…

The Future Of Cloud Storage And Sharing…

Box.net, Amazon Cloud Drive The online (or cloud) storage business has always been a really interesting industry. When we started Box in 2005, it was a somewhat untouchable category of technology, perceived to be a commodity service with low margins and little consumer willingness to pay. All three of these factors remain today, but with…

Do Not Rely On Passwords To Protect Your Online Information

Do Not Rely On Passwords To Protect Your Online Information

Password Challenges  Simple passwords are no longer safe to use online. John Barco, vice president of Global Product Marketing at ForgeRock, explains why it’s time the industry embraced more advanced identity-centric solutions that improve the customer experience while also providing stronger security. Since the beginning of logins, consumers have used a simple username and password to…

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

The 80-20 Rule For Security Practitioners  Everyday we learn about yet another egregious data security breach, exposure of customer data or misuse of data. It begs the question why in this 21st century, as a security industry we cannot seem to secure our most valuable data assets when technology has surpassed our expectations in other regards.…

Are Cloud Solutions Secure Enough Out-of-the-box?

Are Cloud Solutions Secure Enough Out-of-the-box?

Out-of-the-box Cloud Solutions Although people may argue that data is not safe in the Cloud because using cloud infrastructure requires trusting another party to look after mission critical data, cloud services actually are more secure than legacy systems. In fact, a recent study on the state of cloud security in the enterprise market revealed that…

3 Keys To Keeping Your Online Data Accessible

3 Keys To Keeping Your Online Data Accessible

Online Data Data storage is often a real headache for businesses. Additionally, the shift to the cloud in response to storage challenges has caused security teams to struggle to reorient, leaving 49 percent of organizations doubting their experts’ ability to adapt. Even so, decision makers should not put off moving from old legacy systems to…

The Rise Of BI Data And How To Use It Effectively

The Rise Of BI Data And How To Use It Effectively

The Rise of BI Data Every few years, a new concept or technological development is introduced that drastically improves the business world as a whole. In 1983, the first commercially handheld mobile phone debuted and provided workers with an unprecedented amount of availability, leading to more productivity and profits. More recently, the Cloud has taken…

Achieving Network Security In The IoT

Achieving Network Security In The IoT

Security In The IoT The network security market is experiencing a pressing and transformative change, especially around access control and orchestration. Although it has been mature for decades, the network security market had to transform rapidly with the advent of the BYOD trend and emergence of the cloud, which swept enterprises a few years ago.…

Cloud-Based Services vs. On-Premises: It’s About More Than Just Dollars

Cloud-Based Services vs. On-Premises: It’s About More Than Just Dollars

Cloud-Based Services vs. On-Premises The surface costs might give you pause, but the cost of diminishing your differentiators is far greater. Will a shift to the cloud save you money? Potential savings are historically the main business driver cited when companies move to the cloud, but it shouldn’t be viewed as a cost-saving exercise. There…

Adopting A Cohesive GRC Mindset For Cloud Security

Adopting A Cohesive GRC Mindset For Cloud Security

Cloud Security Mindset Businesses are becoming wise to the compelling benefits of cloud computing. When adopting cloud, they need a high level of confidence in how it will be risk-managed and controlled, to preserve the security of their information and integrity of their operations. Cloud implementation is sometimes built up over time in a business,…