Category Archives: SaaS

Is It Time For Your Small Business To Take CRM Seriously?

Is It Time For Your Small Business To Take CRM Seriously?

Small Business CRM

Nothing is more important to a small business than creating and nurturing solid relationships with its customers and treating them in ways that lock in their loyalty for many years to come. But customer relationship management (CRM) is hard work and very time consuming without the right tools to tackle the challenge. Making that relationship easier to manage is the reason why multi-national software company SAP has developed SAP Digital CRM, an all-in-one solution that can centralize the administration and record keeping of the entire spectrum of customer engagement within a company.

You may think that your small business doesn’t need this kind of software; that you really know and understand your customers and their individual needs. While that may be true, that kind of thinking does limit your ability to expand your business while maintaining such high quality relationships.

So what are the signs that you need to make the move to a CRM solution?

  • If you are relying on personal memory to keep track of customers preferences and requests
  • If you do not have a system that tracks the current status of requests
  • And if your records are not accessible and shareable from any of your devices.

These are all common business challenges. It should be reassuring to know that there are software solutions out there that are easy to implement, and allow you to focus on your core strengths while maintaining the quality of relationship that you have worked so hard to develop.

Watch this video to get an insight into how SAP Digital CRM could work for you:

There are a number of key features of the solution which are worth highlighting that will really bring home the value of SAP Digital CRM to a small business owner. When each member of a team logs on, they are directed to a personalized homepage on their mobile device that displays all the relevant information for that day in a simple format. Appointments, pipelines, forecasting, to-do list – all are there in one easy-to-use view.

First-class service for customers is at the heart of SAP Digital CRM. The dashboard allows you to create tickets that manage all the customer queries in one place. Those tickets can be escalated, assigned to specific members, and commented on via notes all the way through. Furthermore, you can select activities that need to happen on each of the tickets, such as a follow-up call or a new task, and you can manage the status of the ticket constantly. Customers who receive proactive and effective service never forget it and are likely to remain loyal. A recent study by Twitter itself confirmed the widely held belief that responsive customer engagement leads to greater customer loyalty in meaningful ways. In the airline industry, a responsive tweet to a customer within the first six minutes after a query results in the customer willing to pay $20 more for service. Furthermore, a response to a negative tweet from a customer has resulted in a favorable perception from customers in 69% of cases.

There are massive opportunities for businesses who are willing and able to engage with prospects via Twitter. That’s why it is so beneficial that SAP Digital CRM can be attached to a company’s Twitter feed, in order to monitor and respond to customer queries or conversations around the brand, and even to escalate tickets that demand an urgent response from disgruntled consumers before they start badmouthing a brand to their followers. This is a simple, low-cost option that should be mandatory for any brand working in the digital space.

Read the Twitter blog on Responding to customers:

When it comes to generating and nurturing new leads, SAP Digital CRM makes it easier than ever. In order to keep growing you need to make sure that your message is being seen by the right people, and that you are ready to respond when prospective customers reach out. SAP Digital CRM lets you create targeted email campaigns, rank your leads in terms of any number of metrics and measure how effective your marketing campaign has been. And all this from a simple, all-in-one platform.

It’s no secret that happy, loyal customers are the foundation of any successful business. If you are ready to unleash your full potential, to steer your sales teams to greater heights and grow your business the way you’ve always dreamed of, then it’s time to consider a simple and effective way of making customer engagement central to everything that you do, while freeing you up to keep the business growing.

SAP Digital CRM is available for only $23 per user/month, and you can try it free for 30 days here, no credit card required. (10% on SAP Digital CRM Promo Code: DCRM10LIST)

Sponsored spotlight series by SAP

By Jeremy Daniel

Growth Hacking Your Startup Into The Cloud

Growth Hacking Your Startup Into The Cloud

SaaS Growth Hacking

Growth hacking could be just the kick your business’s marketing strategy needs but knowing that the cheap and prolific tools and tactics work and knowing how to make them work for you are two different things. We take a look at who to get advice from, which brand strategies to replicate, and where to get the how-tos.

A Few of the Experts


Though there’s no definitive list of growth hacking experts, there are a few who’ve made a name for themselves in the field and continue to develop their art. Sean Ellis is notable not only for coining the term ‘growth hacking’ but also for the marketing triumphs of Dropbox, LogMeIn, and Eventbrite (to name a few). Check out Sean’s Twitter feed for some valuable advice. Neil Patel, co-founder of CrazyEgg and KISSmetrics, is another digital marketer with an excellent reputation and a list of top tier clients he’s helped to grow. Considered a top influencer on the web by the Wall Street Journal, Neil provides tons of quality growth-hacking content on advertising, SEO, content marketing and much more. Though the range of experts worth tapping includes far more than mentioned here, Brian Dean rounds us off with specialist SEO expertise that helps organizations build traffic growth through SEO. Brian keeps thing simple with a few key strategies and detailed step-by-step tutorials for decisive success.

Influential Brands


But don’t just take the experts’ word for it; it’s always a good idea to have a look at the growth hacking success stories to see what might best fit your own business. Hotmail made excellent use of simple email tag lines that invite new users through mail sent out by existing users, and both Gmail and Pinterest exploited the public’s love of exclusivity to create a buzz through invite only access. Twitter’s automatic suggestions of new users to follow have encouraged broader connections and sustained use, a version of upselling that when correctly employed is extremely fruitful. A few brands, including PayPal and Dropbox, have made good use of the fact that nobody can say no to free stuff with incentivizing schemes that encourage existing users to refer friends to their services, a growth hack that not only expands customer bases but improves the loyalty of current users.

The How-Tos

For some tips, tricks and detailed growth hacking tutorials, consider the following:

Growth Tribe

Coming to you from Amsterdam, ‘Europe’s 1st Growth Hacking Academy’ offers a wealth of information helping individuals and companies build and use top growth hacking skills.


26 online courses to help you make the most out of the available growth hacking tools.


With a sizeable range of growth hacking courses available, this online learning platform lets you pick and choose the skills you’d like to master.


How Any Startup Can Achieve Explosive Customer Growth’ – by Gabriel Weinberg and Justin Mares, a practical and tactical must-read.

100 Days of Growth

Sujan Patel and Rob Wormley’s ‘Proven Ways to Grow Your Business Fast.’ Practical advice in an actionable set of guidelines and strategies with examples of successful devices.

Just as growth hacking provides budget-friendly and efficient marketing tools to new and growing businesses, the growth hacking community is eager to share and build their skills inexpensively and abundantly. For those with the will, the resources are waiting.

By Jennifer Klostermann

Great Cloud Platforms Need to Win the Hearts and Minds of Developers First

Great Cloud Platforms Need to Win the Hearts and Minds of Developers First

Great Cloud Platforms 

Adoption of cloud computing services is growing exponentially all around the world. Companies are realizing that so much of the hard, expensive work that they used to have to do internally can now be outsourced to cloud providers, allowing the companies to focus on what it is that they do best. That’s the reason why tech research firm Gartner projects that over the next five years, the shift to the cloud is looking to be a US$1-trillion market.

Everything from running payrolls, to marketing, logistics, data analysis and much, much more is moving to the cloud, and one of the most successful uses of the cloud is the concept of Platform-as-a-Service (PaaS, as it is known). What this does is enable customers to develop, run and manage their own applications without having to invest heavily in the infrastructure required in order to develop and launch a web application.

The key to creating a good product on the right platform is to win the hearts and minds of web developers so that they choose the right platform to go with. SAP, the world’s largest enterprise cloud company with over 320,000 customers and over 110 million cloud users in 190 countries is using its extensive experience and knowledge in the business space to offer the SAP HANA Cloud Platform, a remarkable service for all company sizes. This platform is already being used extensively by developers who are creating apps for their customers or their various organizations and employees.


The SAP HANA Cloud Platform enables developers to build business applications in the cloud quickly and easily.

Three features of this platform stand out:

  1. its ability to extend your cloud and on-premise applications to develop customized hybrid solutions,
  2. the awesome feature allowing you to integrate applications seamlessly and securely to synchronize data and processes across cloud, on-premise and third-party applications, as well as
  3. the core feature which allows you to build new enterprise-ready applications rapidly with an open standards platform that brings out the best in developers.

The Director of Group Software at the Danone Group, Ralf Steinbach, says that “with SAP HANA Cloud Platforms, we can quickly develop beautiful, user-friendly applications that are opening new opportunities to connect our customers directly to our back-end systems.”

Cloud services are a rapidly expanding market, and research indicates there are over 150 PaaS offerings to choose from. Too often companies simply choose the PaaS of a cloud-service provider that they’re already working with, without exploring the offerings in-depth and with a long-term focus.

According to John Rymer of Forrester Research, there are three types of developers who make use of PaaS offerings to build apps:

  1. Coders, who want the ability to do it all themselves,
  2. DevOps developers who want the ability to do some coding if they need to but can also plug into some level of abstraction, and
  3. RapidDevs who don’t want to code at all but just to configure a task to the capabilities of the platform.

For each of these types of developers, the SAP HANA Cloud Platform can deliver, due to its flexibility, requiring fewer skills and still at a lower cost. That flexibility extends to the choices that customers are offered between selecting to use a private, managed cloud, a public pay-as-you-go model or even public cloud infrastructure-as-a-service or platform-as-a-service.

In order for a platform to survive and thrive, it requires developers to regard it as the best choice for what they have to do on a daily basis: easily and quickly deploy applications that leverage a proven in-memory platform for next generation applications and analytics supported by a world-class technical team at every step of the way.

A great way to get started with SAP HANA Cloud Platform is with the user-based packages. Priced per users, they offer the flexibility to choose the package that best fits your needs. You can get started for as little as $25 / user / month, and scale as you go, adding more users or upgrading to add more resources when you need them.

For a limited time, you can get 30% off SAP HANA Cloud Platform user-based packages on the SAP Store by using the promo code HCP30.

Sponsored spotlight series by SAP

By Jeremy Daniel

Why a White Label Cloud for Emerging Economies

Why a White Label Cloud for Emerging Economies

White Label Cloud 

Given our starting point, one of the inquiries we field every now and then is: ‘why did we opt to go SaaS?’ By not going the B2C route (like Dropbox and OneDrive), we laid out what we believe to be our roadmap to success. With an eye for emerging economies, I’ll take you through the process of why we chose the SaaS route.

What is White Label?

In the mobile carrier cloud space, one word you will hear tossed around quite a bit is ‘white label’. What white label means for us is that mobile carriers can choose to brand our cloud service as their own. The term has roots in the music industry (for those wondering), and basically it’s an umbrella term for products you can brand as your own.

For reference, here’s our cloud offered as Vestel’s Vestel Cloud. By design, you will not find one hint of Cloudike on the website because the cloud has been branded and marketed as if it were Vestel’s own.

When we thought about how we wanted to proceed, we saw telecoms as our best shot at building a sustainable business. For us, these were the points that helped us favour a B2B2C model rather a B2C:

  • For a B2C product in emerging markets, new market entry is a very difficult feat: Everything from local partners to marketing has to be done from the ground up – even finding someone on the ground to manage all these things is a hurdle.
  • Mobile carriers have an existing customer base: This means we can bypass any need to spend tremendous capital on marketing, ads, and other methods to acquire users.
  • ARPU in emerging markets is not particularly high: E-commerce still a relatively new concept for many in the emerging market and given lower incomes, consumers are not racing to spend money online. With mobile carriers however, spending on cloud services could instead be bundled with their mobile phone billing; a process most consumers are already familiar with.

Why the Emerging Market?

From a market standpoint, we found that mobile carriers in the US and Western Europe had adopted cloud services already and that companies were fighting tooth and nail for opportunities.

On the other hand, we examined emerging markets and saw the increasing rates of mobile and internet connectivity. Both of which were very promising.

If you take a look at this report by the Asia Cloud Computing Association in 2016, nearly every emerging economy has some variation of a government assistance program that aims at increasing web infrastructure and connectivity. Given research that points towards connected users naturally inclining towards cloud services, we knew it was only a matter of time before these markets reach potential.

Take into consideration that one of the few entities in emerging markets that can afford data centres to install cloud are mobile carriers. If you can put two and two together, you can see our thought process three years ago.

Our Results

So when you factor in the new market entry requirements plus the infrastructure hurdle, the logical direction for us was a cloud platform for mobile carriers.

However, unlike B2C or even SMB B2B, signing a mobile carrier to a service is a far more difficult endeavour. As you can imagine, entities with 100,000+ customers are not going to be easy to sway.


Even as we have refined our pitch to mobile carriers on how to best roll out our service, signing a client is still a ~8 month process. Even with references from other telecoms and major OEMs, there are still many hoops we have to jump through before we have everything ready to go for mobile carrier customers. This includes everything from software security tests, implementation timeline, and of course the contract negotiations themselves.

That said, we take the wait time as a cost of doing business. Given our product and where we like to operate, we have no doubt that our way is the most secure and success-bound path.

Status Now

I think if there’s one thing we’ve been sure of, it’s the fact that our built three years ago, was the right one. We’ve found the mobile carriers who’ve found a need for cloud in emerging markets and we’ve discovered that trends such as the adoption for cloud, has proven true as evident by our business pipeline.

While we still believe our product has many innovative upgrades to come, we feel that SaaS in emerging markets model thus far has been the right one.

By Max Azarov

LeEco: Cloud Ecosystem of Content and Devices

LeEco: Cloud Ecosystem of Content and Devices

LeEco US Launch

LeEco officially launched its disruptive ecosystem model in the U.S., which breaks boundaries between screens to seamlessly deliver content and services on a wide array of connected smart devices – including smartphones, TVs, smart bikes, virtual reality and electric self-driving vehicles

It is really tough to overstate the vast scale and ambition of LeEco. The basic concept is quite simple, they want to create an ecosystem of content and devices that can be used together seamlessly to connect you together with all your devices. Today they unveiled a brand new Smartphone, Smart TV, VR Headset, Android Powered Smart Bike, and Autonomous Electric Car (all in a day’s work).

“No other company in the world can do this. Not Apple, not Samsung, Amazon, Google, or Telsa”  boasted Danny Bowman, Chief Revenue Officer.

Every month, LeEco’s online video streaming service,, garners 730 million unique visitors (that’s more than double the population of the USA) and they are here to take on the US market. This had been touted as a rivalry to Netflix, but really this is a challenge to Western tech giants like Apple, Google, and Amazon. With the User Planning to User (UP2U™) program LeEco promises an integrated cross platform system, built by and for the users – With UP2U, you are LeEco”.

LeEco are focused on the idea that the user is the foundation of everything. They pioneer a user-first philosophy that works to create a more seamless and unified experience that unites all devices. They are driven by their vertically integrated EUI that incorporates user, hardware, software and content, breaking down barriers between devices and operating systems for a truly integrated experience.

LeEco’s Ecosystem User Interface (EUI) aims to unify their ecosystem with two core principles: breaking device boundaries and putting content at the heart of the experience. In the real world this means you can cast content from your phone to your car with a simple swipe or receive notifications from your Smart Bike to your TV. EUI allows you to move your experience from one device to another; your content will always be available at a touch of a button, regardless of which device you are using.

The Ecosystem incorporates these devices along with Le Cloud (the cloud-based backbone powering LeEco’s multiple screens, smart devices and content), Le Vision Pictures and Le Vision Entertainment (one of Chinas 3 largest film studios – they are currently producing The Great Wall starring Matt Damon), Le Music (LeEco’s online live-streaming music platform and production company), Le Sports (China’s leading Internet-based eco-sports company) and Le TV (the television arm of LeEco).

At the heart of LeEco, and all this incredible integration, is what has driven LeEco from the very beginning; content. For content in the U.S., LeEco has partnered with top content providers including Lionsgate, MGM, Showtime, Vice Media, Awesomeness TV, A+E, with others being continually added. Combined with the power of content creation via Le Vision Entertainment, I have no doubt that they will soon come to rival Netflix as one of the best streaming services in the world.

LeEco has the potential to truly revolutionise integrated tech and Smart Homes. Taking on tech giants like Apple and Google in creating integrated and intuitive content and services across a wide range of devices. This is different as well though; there is no company out there that provides such a wide range of cross platform and device integration. With a competitive price structure (a 43-inch Eco Smart TV with 3-month free EcoPass membership costing $649) that is aimed at offering their service to a mass audience, they will force Apple, Google and others to not only compete technologically, but in value for money as well. Time will tell whether LeEco will have the same success in the US that they enjoyed in China, but I would back them all the way.

By Josh Hamilton

Useful SaaS Tools For Marketers

Useful SaaS Tools For Marketers

SaaS Tools For Marketers

Growth hacking really isn’t much more than a modern form of marketing, but with the renewal of the designation comes a few other significant changes. For starters, growth hackers are more often found in startups with small budgets and big ideas. Since startups are typically high-risk organizations with the potential for prodigious growth, growth hacking tools (extensive list) are often viewed as performing tremendously effectively, particularly when contrasted with the low costs involved. Of course, the flip side is that ineffective tools aren’t given a second thought, are simply disregarded, and tend not to affect the positive opinion of the growth hacking arena. Fortunately, the confidence in these new age marketing tools has encouraged a better breed of amenities which are developing the marketing framework of every organization bold enough to advance. Here’s a look at some of the top tools for a few principal marketing fields.


Generating Leads & Growing Your Customer Base


Increase customer engagement and interaction through this experimentation platform. By keeping track of the changing behaviors of your customers, it’s possible to increase revenue, better engage customers through captivating experiences, and charm loyal users. Optimizely makes it possible to accomplish a host of site optimizations in just a few minutes and offers a free trial to get you started.

Bounce Exchange

Using Exit Intent technology, Bounce Exchange helps you grab visitors as they leave with invitations that help “turn abandoning visitors into valuable customer.


For real customer information that connects data to real users, KISSmetrics lets you track and analyze customer behavior for a higher visitor to customer conversion rate. Easy to set up and with a free trial to get you hooked.

Increasing Traffic & Participation

Helping businesses find opportunities on social networks and in search engines, offers a free trial to assess their value before agreeing to one of their paid plans. This smart tool helps organizations seek out conversations about their brand, products, services or competitors, and through participation in Google-crawled places boosts SEO and brand positioning.


A free tool for product promotion, Twilighter encourages the sharing of content for increased visitors to your site. Site visitors can easily highlight content and immediately share via Twitter without any hassle. And let’s be realistic, in today’s world of automated apps and low attention spans, you’ve got to keep it effortless. As a bonus, Twilighter highlights the most popular content on your site for new visitors.

Automate Your Marketing


All-in-one automated sales and marketing software that helps organizations stay in touch and follow up automatically via social marketing and email. Infusionsoft promises increased leads, greater conversion rates, and better management of sales processes.

Email Marketing


A free plugin that makes the acquisition of email subscribers quick and easy, ListBuilder works on both desktop and mobile, integrates with services like MailChimp, and provides ‘smart popup mode’ prompts for discreet email collection.


A popular email marketing tool that lets you send targeted emails based on site activity, provides optimal send time recommendations based on past performance, and segments your mailing list. With e-commerce integration and a host of features that help businesses thrive, MailChimp is definitely worth a look.

Research & Feedback


Putting analytics to use, Qualaroo makes it easy to survey site visitors for qualitative information that gives a better picture of who your customers are and what they want. Available for both desktop or mobile visitors.


Connect with site visitors through the Olark chat application. You’ll know who’s on your site, where they’re located, and what they have and are looking at on your website so as to connect with them in the most meaningful way. Integration with major CRMs and handy customization features round off this choice tool nicely.

Just the very tip of the modern marketing tools iceberg; if you can imagine it, someone’s probably developed the tool you need… and many others you haven’t yet conceived.

By Jennifer Klostermann

The Next Wave of Cloud Computing: Artificial Intelligence?

The Next Wave of Cloud Computing: Artificial Intelligence?

Cloud Computing and Artificial Intelligence

Over the past few years, cloud computing has been evolving at a rapid rate. It is becoming the norm in today’s software solutions. Forrester believes that that cloud computing will be a $191 billion market by 2020. According to the 2016 State of Cloud Survey conducted by RightScale, 96% of its respondents are using the cloud, with more enterprise workloads shifting towards public and private clouds. Adoption in both hybrid cloud and DevOps have gone up as well.


The AI-Cloud Landscape

So where could the cloud computing market be headed next? Could the next wave of cloud computing involve artificial intelligence? It certainly appears that way. In a market that is primarily dominated by four major companies – Google, Microsoft, Amazon, and IBM – AI could possibly disrupt the current dynamic.

In the past few years, there has been a surge of investment in AI capabilities in cloud platforms. The big four (Google, Microsoft, Amazon and IBM) are making huge strides in the AI world. Microsoft is currently offering more than twenty cognitive services such as language comprehension and analyzing images. Last year, Amazon’s cloud division added an AI service which lets people add analytical and predictive capabilities to their applications.

The current AI-cloud landscape can essentially be categorized into two groups: AI cloud services and cloud machine learning platforms.

AI Cloud Services

Example of AI cloud services involve technologies such as Microsoft Cognitive Services, Google Cloud Vision, and IBM Watson. In this type of model, organizations incorporate AI capabilities in applications without having to invest in expensive AI infrastructures.

Cloud Machine Learning Platforms

On the flip slide, there are cloud machine learning platforms. Machine learning is a method of data analysis which automates analytical model building. It enables for computers to find patterns automatically as well as areas of importance. Azure Machine Learning and AWS Machine Learning are examples of cloud machine learning platforms.

IBM and Google Making Waves


Recently IBM and Google having been making news in the AI realm and it reflects a shift within the tech industry towards deep learning. Just last month, IBM unveiled Project DataWorks, which is supposedly an industry first. It is a cloud-based data and analytics platform which can integrate different types of data and enable AI-powered decision making. The platform provides an environment for collaboration between business users and data professionals. Using technologies like Pixiedust and Brunel, users can create data visualizations with very minimal coding, allowing everyone in the business to gain insights at first look.

Earlier this month at an event in San Francisco, Google unveiled a family of cloud computing services which would allow any developer or business to use machine learning technologies that fuel some of Google’s most powerful services. This move is an attempt by Google to get a bigger foothold in the cloud computing market.

AI-First Cloud

According to Sundar Pichai, chief executive of Google, computing is evolving from a mobile-first to an AI-first world. So what would a next-generation AI-first cloud like? Simply put, it would be one built around AI capabilities. In the upcoming years, we could possibly see AI being key in improving cloud services such as computing and storage. The next wave of cloud computing platforms could also see integrations between AI and the existing catalog of cloud services, such as Paas or SaaS.

It remains to be seen whether AI can disrupt the current cloud computing market, but it will definitely influence and inspire a new wave of cloud computing platforms.

By Joya Scarlata

5 Ways Cloud-based Tools Can Help Accountants Escape The IT Treadmill

5 Ways Cloud-based Tools Can Help Accountants Escape The IT Treadmill

Accountant Cloud Tools

Digital tools and software have become an inseparable part of any accountant’s profession. There are software for almost every need of accountants. From managing payrolls to filing taxes, technology is able to automate them and offer a great simplicity to the accountants. Now to maintain the best of productivity and remain competent in the market, it is important for the accountants to find a solution that avails the optimum utilization of the available accounting tools. This is where cloud solutions come in handy for the accountants.

Cloud accounting or online accounting allows you to run the applications and store the accounting data on a remote server for better accessibility, agility, features and more. Here are some detailed benefits that accounting professionals can gain by switching to cloud-bases software:

  1. Streamlined Integration

The software market has a number of options to offer that need to be integrated together to deliver a reliable accounting automation. For example, a fine amalgamation of ship tracking, inventory management, CRM, ERP, and accounting software is required automate the all-end accounting of a manufacturing business. Considering that you are using the desktop version of these software, there are inevitable challenges you would be facing. Limitations of the local server resources (memory, storage, processing speed, etc.) to first of those challenges. Then on, specification necessities with Operating System and cross-compatibility factors are further hassles one needs to deal.


Going with the cloud-based accounting software allows an ease of scalability for resources as required. So, you can choose resources and upscale or downscale them as you add or remove any accounting tool. Moreover, the integration between different tools is easier as the specification requirements of the local machine don’t hold significance anymore. Self-governed version upgrades add more convenience to the integration capabilities of the cloud.

  1. Enhanced Automation

Offline software may be able to process the information and commands, once provided. However, information update is mostly a manual task with offline software, which limits the ability to pace up the processing and chances of error with the information are higher. Also, with the growth in online transaction and payment mediums, the necessity for the instant, remote, and automated update has also grown. Think about it – a sales order is received and updated on CRM, now your accounting software, banking applications, and inventory management software will have dependent actions to take. So, you will have to update them all separately.

Integrate on the same platform, and all the actions (update the sale on CRM, the books on accounting software, status on inventory tool and payment verification in banking app) can be processed automatically. This automation takes off the chances of delay and errors significantly.

  1. Better Workforce Distribution

Managing the entire accounting operations for a business or a number of clients is a herculean job and therefore, various tasks are distributed for timely and smoother actions. To and fro of the email exchange, multiple copies of the same files, limited control and tracking of the changes made by different users – these are some of the hassles that traditional accounting setups face.

Cloud-based applications have a great advantage in managing a large number of users working together. Firstly, admin holds the right to create and restrict the access of different users. Then, it also allows different users to work on the same file at the same time, even from different locations. So, the chances of file redundancy, storage limitation, and sharing hassles are nullified. At the same time, user tracking remains enabled to track which user made what changes and you can even recover changes if required. So, the task assigned to the workforce is immensely simplified and to enhance the productivity.

  1. More Secure and Reliable

As mentioned in the above section, cloud-based tools are centralized under the surveillance and control of the admin. It allows a reliable control on all users and the automated integration of different tools reduces the chances of errors and delays. But that is not all that cloud has to offer for the accounting solutions. Cloud technology rides on the automated backup and data protection advantages.

Most of the cloud-based tools enable multiple backups of the latest data to keep it available in case of any data loss – be it a manual mistake or a natural disaster. Further secured with the encryption, firewall, and other security features, it offers an impeccable environment for running accounting applications and storage of the data.

  1. There’s More Saving

The first and biggest saving that cloud introduces is that it does not require any dedicated local machines and servers to run applications. Since hardware makes one of the biggest expenses, cloud saves the significant amount. But the savings do not end with it. Cloud computing solutions save plenty on the maintenance, upgrading and other IT expenses. As most of the hardware remain with the hosting provider, its maintenance is their task. Serving a larger group of the hardware for a number of clients, the overall charges are much lower at the hosting provider’s end.

Other factors that contribute to the cost-cutting with cloud are because of reduced local infrastructure and on-the-go accessibility, which enables the modern work cultures, such as – BYOD and Work from Home. With so many of the ways available to save money, no accounting professional would like to miss on them.

Wrapping Up

Technology gifts simplicity of use even with the most complex operation. Cloud has been doing that to a number of industries. Accounting is one of the industries that adopted it quite late, but its potential is immense. Citing which the shift to cloud solutions is noticeable and still growing. If you are still not sure if the cloud is a fine choice, you are probably going to miss out on a lot of opportunities.

By Kirti Khanna

CloudTweaks Comics
Key Takeaways From Dyn’s DDoS Attack

Key Takeaways From Dyn’s DDoS Attack

DDoS Attack Takeaways  If you tried to access some of the world’s most popular websites, such as Twitter, Spotify, CNN, Netflix and The New York Times last Friday, you may have run into some trouble. Millions in the U.S. and Europe lost access to much of the internet in the wake of a cyberattack. Hackers…

Cloud Infographic – DDoS attacks, unauthorized access and false alarms

Cloud Infographic – DDoS attacks, unauthorized access and false alarms

DDoS attacks, unauthorized access and false alarms Above DDoS attacks, unauthorized access and false alarms, malware is the most common incident that security teams reported responding to in 2014, according to a recent survey from SANS Institute and late-stage security startup AlienVault. The average cost of a data breach? $3.5 million, or $145 per sensitive…

Security and the Potential of 2 Billion Device Failures

Security and the Potential of 2 Billion Device Failures

IoT Device Failures I have, over the past three years, posted a number of Internet of Things (and the broader NIST-defined Cyber Physical Systems) conversations and topics. I have talked about drones, wearables and many other aspects of the Internet of Things. One of the integration problems has been the number of protocols the various…

The Conflict Of Net Neutrality And DDoS-Attacks!

The Conflict Of Net Neutrality And DDoS-Attacks!

The Conflict Of Net Neutrality And DDoS-Attacks! So we are all cheering as the FCC last week made the right choice in upholding the principle of net neutrality! For the general public it is a given that an ISP should be allowed to charge for bandwidth and Internet access but never to block or somehow…

The DDoS Attack That Shook The World

The DDoS Attack That Shook The World

DDoS Attack: Update 2 6 days after the DDoS attack that rocked the internet to its core, Dyn have released detailed analysis of the attack and further details have emerged. The attack has been confirmed to have been the largest of its kind in history, and the Mirai botnet has been cited as the official cause.…

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

The 80-20 Rule For Security Practitioners  Everyday we learn about yet another egregious data security breach, exposure of customer data or misuse of data. It begs the question why in this 21st century, as a security industry we cannot seem to secure our most valuable data assets when technology has surpassed our expectations in other regards.…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

Three Ways To Secure The Enterprise Cloud

Three Ways To Secure The Enterprise Cloud

Secure The Enterprise Cloud Data is moving to the cloud. It is moving quickly and in enormous volumes. As this trend continues, more enterprise data will reside in the cloud and organizations will be faced with the challenge of entrusting even their most sensitive and critical data to a different security environment that comes with using…

Cloud Native Trends Picking Up – Legacy Security Losing Ground

Cloud Native Trends Picking Up – Legacy Security Losing Ground

Cloud Native Trends Once upon a time, only a select few companies like Google and Salesforce possessed the knowledge and expertise to operate efficient cloud infrastructure and applications. Organizations patronizing those companies benefitted with apps that offered new benefits in flexibility, scalability and cost effectiveness. These days, the sharp division between cloud and on-premises infrastructure…

Adopting A Cohesive GRC Mindset For Cloud Security

Adopting A Cohesive GRC Mindset For Cloud Security

Cloud Security Mindset Businesses are becoming wise to the compelling benefits of cloud computing. When adopting cloud, they need a high level of confidence in how it will be risk-managed and controlled, to preserve the security of their information and integrity of their operations. Cloud implementation is sometimes built up over time in a business,…

Protecting Devices From Data Breach: Identity of Things (IDoT)

Protecting Devices From Data Breach: Identity of Things (IDoT)

How to Identify and Authenticate in the Expanding IoT Ecosystem It is a necessity to protect IoT devices and their associated data. As the IoT ecosystem continues to expand, the need to create an identity to newly-connected things is becoming increasingly crucial. These ‘things’ can include anything from basic sensors and gateways to industrial controls…

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And Virtual Reality This is a term I created (Virtual Immersion). Ah…the sweet smell of Virtual Immersion Success! Virtual Immersion© (VI) an extension/expansion of Virtual Reality to include the senses beyond visual and auditory. Years ago there was a television commercial for a bathing product called Calgon. The tagline of the commercial was Calgon…

Part 1 – Connected Vehicles: Paving The Way For IoT On Wheels

Part 1 – Connected Vehicles: Paving The Way For IoT On Wheels

Connected Vehicles From cars to combines, the IoT market potential of connected vehicles is so expansive that it will even eclipse that of the mobile phone. Connected personal vehicles will be the final link in a fully connected IoT ecosystem. This is an incredibly important moment to capitalize on given how much time people spend…


Sponsored Partners

Security: The Goodwill Virus That Keeps On Giving
Collaborative Economy – The Death Of “Death By Meeting”
Watching You Shop: Stores And Mannequins “Read” Their Customers And Respond
Confused By The Cloud? A New eBook Reveals All…
Salesforce Service Cloud: Air Traffic Control For Your Customer
Competing Cloud Security Demands Call For Credentialed Professionals
Collaborative Economy – Customer Appreciation Day
Internet Performance Management In Today’s Volatile Online Environment
Hybrid IT Matures Just In Time To Tackle Complex Challenges
Collaboration Clouds: The Logical Next Step To Cloud Computing
SAP HANA® And Global Healthcare
Cyber Security: An Ounce of Prevention