Category Archives: Social Networks

Social Networks

Data Driven Social Selling Strategies

Data Driven Social Selling Strategies

Social Selling Strategies Social selling, the use of social media tools such as Twitter, Facebook, Pinterest, and Linkedin for salespeople to interact with current and potential customers, is a valuable instrument in the martech bag that’s made the role of marketers both easier in some ways but often more complicated overall. The consumers being targeted…

Clouding Around With The Unicorns

Clouding Around With The Unicorns

The Social Unicorn Early investors and technology consumers alike love the poignantly named “Unicorn” companies, or private startups that reach the $1 billion valuation. The most recent unicorn spotting is social media game-changer Snapchat, which was recently valued at $16 billion. According to a recent infographic from Alexa discovered via Adweek, Snapchat also proves to…

E-Commerce Advances For Savvy Marketers

E-Commerce Advances For Savvy Marketers

Digital Marketing Platforms Advertising and marketing techniques have progressed rapidly in the last decade with both channel focus and the direction of content shifting considerably due primarily to advances in cloud technology. Gartner’s Magic Quadrant for Digital Commerce 2016 singles out a few ecommerce providers who are topping their sector in both ability to execute…

The Week In Tech: Twitter, Microsoft and Apple

The Week In Tech: Twitter, Microsoft and Apple

The Week In Tech There is no doubt that the biggest tech story of the week (and possibly the year, so far), is that Microsoft is buying LinkedIn for the cash price of $26.2 billion. That’s a massive investment from Microsoft CEO Satya Nadella and a vote of confidence in a company that is beloved…