Category Archives: Uncategorized

HP and Paramount Pictures Partner in Star Trek Beyond

HP and Paramount Pictures Partner in Star Trek Beyond

Hewlett Packard Enterprise and Paramount Pictures  HPE Film Integrations and New Ad Campaign Feature Futuristic Concept Technologies Inspired by The Machine PALO ALTO, CA–(Marketwired – Jun 6, 2016) – Hewlett Packard Enterprise (NYSE: HPE) has teamed with Paramount Pictures to imagine technology 250 years into the future for the upcoming Star Trek Beyond feature film…

The Week In Tech: Twitter, Apple and Microsoft Make Waves

The Week In Tech: Twitter, Apple and Microsoft Make Waves

Week In Tech In a sign that multi-national corporations are assuming more of the roles once associated with government, Facebook and Microsoft teamed up this week to announce plans to lay 4 000 miles of cable under the Ocean from Virginia Beach, USA to Bilbao, Spain. “The companies said the system — designed to support…

The Microsoft And Facebook Cross Atlantic Internet Connection

The Microsoft And Facebook Cross Atlantic Internet Connection

Facebook and Microsoft are laying a massive cable across the middle of the Atlantic. Dubbed MAREA—Spanish for “tide”—this giant underwater cable will stretch from Virginia to Bilbao, Spain, shuttling digital data across 6,600 kilometers of ocean. Providing up to 160 terabits per second of bandwidth—about 16 million times the bandwidth of your home Internet connection—it will…

Google Enters The Personal Assistant Fray

Google Enters The Personal Assistant Fray

The Week In Tech Let’s take a look back at some of the biggest stories in tech this week. The Google Assistant Siri, Alexa and M have got company. But the new guest at the party has no name, choosing instead to go by the moniker “Google Assistant”. On Wednesday this week, Google parent company…

New Google ‘Waze’ Enters Ridesharing Market

New Google ‘Waze’ Enters Ridesharing Market

Google Waze There’s a new heavy hitter in ride-hailing. Google-owned Waze on Monday unveiled a carpooling service for commuters in California’s Bay Area. The pilot program is limited to about 25,000 employees of companies including Walmart and Adobe Systems, the Wall Street Journal reported. Waze will match riders with drivers already heading along similar routes…

RightScale Releases Trends in Follow-Up to State of the Cloud Report

RightScale Releases Trends in Follow-Up to State of the Cloud Report

Docker Spreads All the Way to Production and Is Used Alongside Chef, Puppet, and Ansible SANTA BARBARA, CA–(Marketwired – May 11, 2016) – RightScale® Inc., a demonstrated leader in enterprise universal cloud management, today announced the results of the RightScale 2016 State of the Cloud Survey: DevOps Trends. The fifth annual RightScale State of the…

This Week In Tech: Streaming TV Wars, Tesla and EMCWorld

This Week In Tech: Streaming TV Wars, Tesla and EMCWorld

EMCWorld takes over Las Vegas The world of streaming content got a lot more interesting this week, following the revelation that Google has been plotting a web TV service since 2012, and now is scheduled to launch it in 2017. According to Bloomberg Technology, “YouTube is working on a paid subscription service called Unplugged that…

Microsoft And The Public Cloud Boom

Microsoft And The Public Cloud Boom

The Microsoft Public Cloud According to JP Morgan analysts Doug Anmuth, Sterling Auty, Philip Cusick, Rod Hall, and Mark Murphy, the cloud computing movement is “entering a new phase.” Implications are apparently positive for Amazon, though weak for Oracle, SAP, and other traditional IT vendors. Based on a survey of 207 CIOs at organizations with…

News: Cloud Tech Giants Earnings Report

News: Cloud Tech Giants Earnings Report

Cloud Tech Giants The five biggest U.S. technology companies have shown they can dominate a massive market. Investors are waiting to see if they can replicate that success. Apple, Alphabet, Microsoft, Facebook and Amazon.com are worth a combined $2.2 trillion, and are five of the 10 most valuable businesses in the S&P 500. That’s a…

Category Archives: Uncategorized

HP and Paramount Pictures Partner in Star Trek Beyond

HP and Paramount Pictures Partner in Star Trek Beyond

Hewlett Packard Enterprise and Paramount Pictures 

HPE Film Integrations and New Ad Campaign Feature Futuristic Concept Technologies Inspired by The Machine

PALO ALTO, CA–(Marketwired – Jun 6, 2016) – Hewlett Packard Enterprise (NYSE: HPE) has teamed with Paramount Pictures to imagine technology 250 years into the future for the upcoming Star Trek Beyond feature film from Paramount Pictures and Skydance set for worldwide release beginning July 20. The upcoming film will include several futuristic concept technologies created exclusively for the movie based on HPE’s The Machine, a groundbreaking research project being developed by the company. Also in connection with the film, HPE will debut a new advertising campaign featuring The Machine, the first prototype of which is slated to launch later this year.

As the official enterprise technology partner for Star Trek Beyond, HPE designers and researchers worked closely alongside the filmmaking team to design futuristic technologies that could one day be powered by The Machine and that would contribute to bringing the world of Star Trek Beyond to life.

This collaboration presented a unique backdrop against which we could highlight the vast potential of The Machine,” said Henry Gomez, Chief Marketing and Communications Officer, Hewlett Packard Enterprise. “Star Trek has a long tradition of boldly enabling us to imagine mankind’s future. The Machine will reinvent computing architecture from the ground up, so the connection to the film’s exciting technologies is easy to envision.

Planets definitely aligned for this HPE partnership with Star Trek Beyond given the timing of the launch of The Machine technology and the film’s release,” said LeeAnne Stables, President of Worldwide Marketing Partnerships and Licensing for Paramount Pictures. “It was exciting to see the HPE designers working in a room with our creative teams to infuse actual future world technology into this action-packed film. We know movie audiences around the world love seeing what’s ahead.”

HPE’s The Machine project is focused on reinventing the computing architecture on which all computing is currently based — from smart phones to data centers to super computers. It aims to break through the limitations of today’s computing, enabling a massive and essential leap forward in computing performance and efficiency.

The Machine plans to use light, called photonics, for communications rather than copper wires; it aims to make the “save” button a concept of the past, instead capturing, and remembering, everything in memory as it is created and even after it’s turned off; and it plans to revolutionize how security is embedded throughout a computer.

The Machine technologies are currently being designed to address technological challenges in the not-so-distant future — from dealing with the massive quantities of data generated through connected devices to being able to translate health data from millions of people into solutions for the healthcare industry.

The new HPE advertising campaign, Accelerating Beyond, will feature Star Trek Starfleet Academy recruits in a world powered by The Machine 250 years in the future. It is designed to illustrate the progress that could one day be achieved through the lens of The Machine technology. The campaign, which will include :60 and :30 second television ads, shot in a futuristic landscape in Iceland along with digital treatments, will debut at HPE’s Discover Las Vegas conference, June 7-9. It will begin rotation widely on July 1.

Star Trek Beyond will be in theaters beginning July 22.

About Hewlett Packard Enterprise
Hewlett Packard Enterprise is an industry-leading technology company that enables customers to go further, faster. With the industry’s most comprehensive portfolio, spanning the cloud to the data center to workplace applications, our technology and services help customers around the world make IT more efficient, more productive and more secure.

About Star Trek Beyond

“STAR TREK BEYOND,” the highly anticipated next installment in the globally popular Star Trek franchise, created by Gene Roddenberry and reintroduced by J.J. Abrams in 2009, returns with director Justin Lin (“The Fast and the Furious” franchise) at the helm of this epic voyage of the U.S.S. Enterprise and her intrepid crew. In “Beyond,” the Enterprise crew explores the furthest reaches of uncharted space, where they encounter a mysterious new enemy who puts them and everything the Federation stands for to the test.

From Paramount Pictures and Skydance, “STAR TREK BEYOND” is a Bad Robot, Sneaky Shark, Perfect Storm Entertainment production. The film stars John Cho, Simon Pegg, Chris Pine, Zachary Quinto, Zoë Saldana, Karl Urban, Anton Yelchin and Idris Elba. Directed by Justin Lin, the third film in the franchise series is produced by J.J. Abrams, Roberto Orci, Lindsey Weber, and Justin Lin; and executive produced by Jeffrey Chernov, David Ellison, Dana Goldberg, and Tommy Harper. Based upon “Star Trek” created by Gene Roddenberry, the screenplay is written by Simon Pegg & Doug Jung.

STAR TREK BEYOND” opens in U.S. theaters July 22, 2016.

The Microsoft And Facebook Cross Atlantic Internet Connection

The Microsoft And Facebook Cross Atlantic Internet Connection

Facebook and Microsoft are laying a massive cable across the middle of the Atlantic. Dubbed MAREA—Spanish for “tide”—this giant underwater cable will stretch from Virginia to Bilbao, Spain, shuttling digital data across 6,600 kilometers of ocean. Providing up to 160 terabits per second of bandwidth—about 16 million times the bandwidth of your home Internet connection—it will… Continue Reading

New Google ‘Waze’ Enters Ridesharing Market

New Google ‘Waze’ Enters Ridesharing Market

Google Waze There’s a new heavy hitter in ride-hailing. Google-owned Waze on Monday unveiled a carpooling service for commuters in California’s Bay Area. The pilot program is limited to about 25,000 employees of companies including Walmart and Adobe Systems, the Wall Street Journal reported. Waze will match riders with drivers already heading along similar routes… Continue Reading

RightScale Releases Trends in Follow-Up to State of the Cloud Report

RightScale Releases Trends in Follow-Up to State of the Cloud Report

Docker Spreads All the Way to Production and Is Used Alongside Chef, Puppet, and Ansible SANTA BARBARA, CA–(Marketwired – May 11, 2016) – RightScale® Inc., a demonstrated leader in enterprise universal cloud management, today announced the results of the RightScale 2016 State of the Cloud Survey: DevOps Trends. The fifth annual RightScale State of the… Continue Reading

Microsoft And The Public Cloud Boom

Microsoft And The Public Cloud Boom

The Microsoft Public Cloud According to JP Morgan analysts Doug Anmuth, Sterling Auty, Philip Cusick, Rod Hall, and Mark Murphy, the cloud computing movement is “entering a new phase.” Implications are apparently positive for Amazon, though weak for Oracle, SAP, and other traditional IT vendors. Based on a survey of 207 CIOs at organizations with… Continue Reading

News: Cloud Tech Giants Earnings Report

News: Cloud Tech Giants Earnings Report

Cloud Tech Giants The five biggest U.S. technology companies have shown they can dominate a massive market. Investors are waiting to see if they can replicate that success. Apple, Alphabet, Microsoft, Facebook and Amazon.com are worth a combined $2.2 trillion, and are five of the 10 most valuable businesses in the S&P 500. That’s a… Continue Reading