Category Archives: Lists

Top 25 European Rising Stars 2012 – Adpoints

Top 25 European Rising Stars 2012 – Adpoints

Top 25 European Rising Stars 2012 – Adpoints

……Adpoints Adds Points Advertising Videos Selectively in the Cloud

TV station…? Internet website…? Adpoints, to be sure, straddles both worlds. It might be a television channel to some whereas to others it is a cloud tool with a site of its own for selective ad viewing. It is located in Britain where it has earned recognition as one of the finest startups to come from the British Isles for being “cutting edge in our use of technology” as its CIO Jonathan Dunham explains.

adpoints-logo

The premise of the advertising startup is to provide intuitive ad-watching prizes for its subscriber base. It promotes four stages of amassing points as a reviewer of a catchy commercial on TV or the web.

These include:

*Watching a commercial.

*Replying to quizzes about the same.

*Paying a courtesy call to the ad site.

*Amassing the points.

Basically, it is almost like another survey out there but with an exception: the client has the power to select either the advertisement or hours in which to commit to viewing. Unlike typical television, the technology immerses itself into cloud computing as the selective venue of choosing promotional content. The only downturn is that the Nectar Adpoints package that came up October 8 of this year operates on invitational basis, though this may change. There are also other subscription details on the table to gamble with like providing emailing details and owning an Adpoints card.

Though Adpoints bestows viewership control to the T/A, who has a guarantee that the site will not favor some advertisers? The answer is that, as the homepage states, the software will just holistically hint on relevant commercials from all over the Big Spider for the T/A to grapple with at their own time. It enhances interactivity, by virtue of making the promotional videos not only fun to watch but also refreshing for the audiences that go on to review them and gain points.

How does it compare with YouTube’s TrueView? The one for YouTube is a little commercialized though it also works on the cloud. It usually concentrates more on how ad placers manipulate their pay per click budgets. If a viewer opts not to pay any attention to a given clip, then it gets without saying that the ad creator gets a blackout of information but correspondingly does not pay for the click. Alternatively, if there is a click, he or she pays the medium for this. In short, the click means that viewers have found the clip creative, a cross-line that one also finds in Adpoints’ viewership. The only difference here is the fact that Adpoints targets the end-user more than the advertiser. The former will even have to create a write up, based on a quiz regarding the watching experience.

But does the advertiser benefit at all? Arguably, Adpoints maybe a T/A’s boon, if there is anything like Target Audience on the variegated Internet, but it also helps ad placers to master their products’ true ratings. If a visitor comes and selectively chooses a certain commercial before reviewing it, the provider of the product maximizes on the feedback. This, according to the ad startup might help to improve on the product through this indirect feedback, right from the horse’s mouth.

There is also a commercial edge to AdPoints’ campaign that might appear subjective to some and cognitive to others. This is the quizzing phase whereby the visitor encounters dual queries, all of which are proposals by the creator of the advert. A promotional gimmick? Cognitive minds, on the other hand may say that there is logic in leaving the querying to the advertiser who knows best the Achilles Heel of the product. For example, they may target the comparative merit of the merchandise against another to establish its weak point and improve it later.

Adpoints says that its commercials that are on air at a given moment attract a 52 percent direct viewing attraction. The firm also says that 90 percent of answers from the T/A has so far aided companies to improve on their customer outcomes. The publishing part is a score because it relies on cloud technologies like monetization. This helps to provide points and turn them into cash, in transit, through the sites of Adpoints and the given ad provider.

The team behind the British startup, Adpoints, is Terry Hunt and Jason Froggett, in the Chairman and CEO positions respectively, among others.

By John Omwamba

Top 25 European Rising Stars 2012: Cedexis

Top 25 European Rising Stars 2012: Cedexis

Top 25 European Rising Stars 2012: Cedexis

…..Star Status for Cedexis, a Startup Advocating Multiplatform Cloud Cohabitationcedexis

Cedexis has attained trailblazing star status even in the tender stages of development in its Paris, France headquarters. It has already amassed a double share of prestigious prizes from top-notch evaluation sites in continental Europe. The firm exudes the power of multiple-cloud habitation where geo-political boundaries melt, as well as those of technology, in readiness for data accessibility at any time, by any means.

To Cedexis, it is not just infrastructure that matters to the cloud performance. Rather, it is the integrity of the networks, the cooperation of data facilities and the breaking down of icy offshore rules. All lead to the eventual freeing of the cloud bird. What does this mean? It simply points out to a situation where a tool can tell a surfer which is the best platform that stores the data of a certain company, at that given moment, to visit, before a switch comes through saying that a new provider has just gotten better than the predecessor, and so forth. Thus, just like the pay-as-you-go model of the cloud rewards users by data volume and time they spend on the foreign infrastructure, the tool will reward data owners with the most suitable network that is transiting or hosting their data at the moment. System backlogs and other failures will not figure much as they usually do in single-source clouds.

In acknowledging recent honors, the startup was quick to say how novelty of their programs impacts on and even derives from customers.

It is the ever-changing requirements of our customers that drive the innovation we create,” were the remarks of Julien Coulon who co-founded Cedexis after receiving an innovation prize.

The acclaim came to the firm for its efforts in the software development sector. The ceremony took place in France’s capital.

The accolades did not start here either: a few months back, Cedexis had received a prestigious recognition as the “best cloud start-up.” The annual occasion recognizes cloud and tech companies in Europe that show drive.

radar-cloud

Multiplatform Cohabitation

Cedexis is best known for its visualization platform, the Cedexis Radar, whose goal is to orientate hosting experiences in different ISPs, remote datacenters and browsing networks. When one is in lull stage, has broken down or cannot just work due to an inexplicable hitch, the Radar switches the hosting experience to another provider. This alternates between a slow and a fast provider, depending on the actual capabilities and speed limitations within the bloated cloud ecosystem.

It is rare that a tool can allow multiple habitations and at the same time visualize the cross-migratory process on the screen. Cedexis uses the OpenMix limb to transit traffic of a site to the nearest or most convenient DNS or ISP facilitator at that given moment. The good news is that the routing process is automatic and thus does not require troubleshooting.

According to the startup, the purpose of the cohabitated framework is to facilitate clients to operate conveniently within a closeted data environment without suffering any shortcomings that come from a multiplicity of data conduits within the system. There is even a systematic procedure that Cedexis uses to select the most convenient platform. Out of mind-boggling data calculations, it selects the most versatile delivery networks out of 34000 infrastructures from over two hundred and thirty nations.

Cedexis is also an advocate of the cost-to-performance tenet. Instead of relying on one private or hybrid facilitator, it would be wiser to do this on many platforms at the same time. Furthermore, payment will only go to the most productive of the platforms. The selection is usually automatic, as an earlier passage points out, and thus easy to deploy. Passing the buck to the most versatile provider is, arguably, one of the most important innovations on cloud provisioning to date.

The multiplicity of choices among Content Delivery Networks is another score that can help increase the visibility of a site because it never experiences slowdowns as single-source data centers often do. According to Cedexis, via a case study, perpetual presence widens the market penetration of an entity and even helps overcome natural disasters like hurricanes and storms that often cause multiple issues on colocation facilities.

Cedexis therefore qualifies to the prestigious ‘club’ of one of the best Rising Stars in Europe, for 2012, because it moulds tech to be beneficial to both the end-user and data provider. The software’s reach to virtually all countries in the world helps select the most versatile data facility or network, all in one big bubble of the cloud. This, in turn, helps map the concerned sites all the time and at their peak. Need one add that that is how the world becomes more than a global village?

By John Omwamba

Top 25 European Rising Stars 2012: CanvasDropr

Top 25 European Rising Stars 2012: CanvasDropr

Top 25 European Rising Stars 2012: CanvasDropr

….File Sharing The Visual Way, Software Compatibility the Smooth way-CanvasDropr

The first thing that meets the eye in CanvasDropr’s blog is the lurid presentation of information. It is like the team from Denmark are indeed technically showing just how smooth their synchronization technology can get. They are masters, as far as startups go, in terms of creating visualization interface in the file sharing process. As one reviewer says, it is a: “Visual Dropbox.”

Perhaps this is true but it does not constitute the graphical factor alone to make it a visual Dropbox. There are file exchange elements that only a serious entity in the cloud can help bring to life and this is the collaboration aspect. The software, for one, is compatible with more than twenty file formats. This draws back the mind to the blog of the startup where it states that customers should be the kings of universally accessible applications. This is tongue in cheek self-praise meaning that by having a twenty-plus file format support range, the end-user need not undergo any expense trying to set up or even purchase the software.

Real Time Synch

There are three aspects that are synonymous with CanvasDropr which make it a greater or smaller DropBox, according to one’s viewpoint, including:

Collaborative interface.
Document Editing programs.
Visualization during file exchange.

The above three aspects further fall into these cloud packages on offer from CanvasDropr:

The Shorts & Cap segment belies the document editing part of it. Documentation is something that should be live in multiple screens, whether split or by virtue of being in use by various authors. The missing link, for many companies that have not deployed into a SaaS program is lack of software that is in sync with existing applications. This means that one can be able to read the same script with the ease of just hitting a button and it comes to the screen without calling for installation of any stat. The site caps the section well by highlighting how one might present a “virtual blank sheet” where each of the editing, painting or sketching parties can contribute something no matter how remote they are from each other.

Suits & Sushi is the other package which encapsulates visualization during the file exchange procedure. It comes with all the keener abilities of master file remittance software, which is to say, storing multiple mega bytes of data, while also increasing the uptime between one transmission and another. The visual part comes courtesy of sync technology that allows collaborators who may have diverse apps, such as, a flash player to view the same thing, optimally that another on a modern android video viewer is seeing. This adds momentum to the process of improving text, video or still files because each member can simultaneously view, select and do a comparison of the files under discussion. CanvasDropr says that it allows unlimited use of the provision to a cross-section of partners but does not reveal the bandwidth specifics to back the claim. Still, it is worthy of a trial.

Books & Coffee: This is the package from CanvasDropr that touches the collaborative interface. It mainly sets its kaleidoscope on the learning community which has an edge when it can be able to present education through high-end applications. Cited examples include PowerPoint and to make the matter easy, the technology apparently allows users to manually place works ready for presentation on the medium, such as, PowerPoint. This belies the ‘canvas’ of the name CanvasDropr probably.

canvas meeting

The efficacy of the entire file exchange process in the cloud computing pattern of storing first before sending is made possible by the highly compatible software applications of this tool. It operates in the tradition of Application Programming Interface, which is the basis of most open source apps. CanvasDropr goes an extras mile to say that the platform is not the real deal but the fact that it is open source to the end-user. It provides an example of how corporate teams try to enforce collaboration, interminably, but fail because they have to install what they consider the most versatile sharing frameworks, only to meet a dead end when the consumer does not have syncing programs on the other end.

Thus, CanvasDropr makes it to the 2012 annals of European Rising Stars in the cloud realm for giving a graphical edge to droll file sharing. It enables users to view what is going on before them, whether they are in a partnership project or they are comparing notes. The greatest thing is that it eliminates third-party programs. It is also admirable to note that Nordic states, from which this startup comes, are making it to the realm of tech expertise with an edge: indeed, CanvasDropr finished the tenth in a shortlist of best emerging startups by SmartCamp, an initiative by IBM.

By John Omwamba

Top 25 European Rising Stars 2012: Elastoffice

Top 25 European Rising Stars 2012: Elastoffice

Top 25 European Rising Stars 2012: Elastoffice

Emancipate Office Administration and Filing Work on C9 Cloud, Says ElastOffice

Elastoffice(EO) launched its business operations in mid-2011 in Hungary, but had already conceptualized and made feasible business commitments towards this realization half a decade before. This qualifies the startup as one of the European Rising Stars in a cloud startup sense. It also qualified for the recent prestigious EuroCloud award ceremony at the heart of Europe.

The company specializes in office administration software solutions, using the Cloud C9 as the business and data storage reservoir. It also leverages on day-to-day office paper documentation. The firm does this through its efficient outsourcing model both vintage and digital. The vintage is that of handling documents physically in hard paper, which, as such, can say little about the modern side of the organization. This digital side in fact is where the acclaim of Elastoffice, if it will ever reach fever-pitch, lies. It emphasizes on modern outsource models of papers by scanning hardcopies, digitizing signatures and distributing the digital content in various departments in a fraction of time that it would take to file the same in a in-house  bureaucratic setting.

There are parts that EO deserves, as an approach, in any critique, deriving from its double set of customer services:

  1. For Startups
  2. For Established entities

Here is a look at the startup dispensation of EO. Usually, the company says that it “liberates business” implying that it removes the clogs of administrative and office paper pile up. It says that it can help undertake the same set of work that an internal secretarial team can perform and in fewer hours. Accordingly, the startup’s kind of work is that of entering client’s shoes, per se, and walking them through the pay-as-you-go model. The latter will receive a treat in a few following lines. First of all, it says that it can devote 1-3 hrs, daily, of providing consultation on legal matters. Five more hours go towards injecting accounting work at a charge that reflects the accuracy of any cloud-based job.

This holistic approach of a pay-as-you-go model is rare to office work. One has to remember that files are always pouring in from diverse departments, documentation is under perpetual cycle and edits have to sieve through the hands of a tired secretarial team. Furthermore, there has to be scanning to do, as well as, digitizing and storage in either a CPU or a remote locale. For Elastoffice, the standardization of the cloud C9 helps to deflate the inflexibility that custom office solution providers impose on users. For example, instead of introducing vendor products that will limit the client to single secretarial software, the provider helps with OpenERP. This Enterprise Resource Planning offering, one has to say, is exceptionally smooth as far as working under a multi-application environment is concerned. Thus, whether it is administration or mere office work, the company says that it has got the goods.

Established entities, on the other hand, unlike startups, which outsource both administrative and documentation work, usually delegate partial departments, be it the secretarial or just mere filing section. ElastOffice says that most established entities in the continent usually have to install SAP software which, combining the patent charges and capital expenditure, goes to the tune of multi-million Euros.

By approaching large entities, EO says that it is relegating the burden of responsibility from in-house office teams and costly vendors who usually not only demand machine capital but also impose development expenditure, not forgetting vendor fees, for their installations. Perhaps Elastoffice is lucky that it came into a world where C9 is a better alternative to rigid office solutions, but in any case, it helps to reduce the rise of bile in secretarial departments that need to access their documents anywhere, in terabyte capacity and by using any device.

The operations of Elastoffice that aim to emancipate business are both offshore and physical. This is perhaps a great combination though limiting in its physical dispensation. With its roots in Hungary, widespread operations in Switzerland, as well as, a Romanian entry, it still manages to keep the face-to-face consultative part of the bargain floating. The digital dispensation ranges from, as already the introduction indicates, scanning, documenting, filing, storing, retrieving and profiling. The startup says that there is an allowance for personnel with demanding documents like tax returns and ledger accounts who need to consult personally through their HQ in Luzern in Switzerland or around its Hungarian base.

In a world where there is just a smattering of established ERP Software as a Service providers like Workday and SAP’s line of cloud-based office offerings, it is worthwhile that Elastoffice has come on board. Other than the exclusive appearance to emancipate both startups and dormant businesses from the sharks of fixed vending, it is the dual approach of physical and digital solutions that has earned Elastoffice a place in the Top 25 European Rising Stars.

By John Omwamba

Top 25 European Rising Stars 2012: Cluttr

Top 25 European Rising Stars 2012: Cluttr

Top 25 European Rising Stars 2012: Cluttr

…….The Latest Wave in Third-party Data Infrastructure Auditing for Cloud Efficiency

With one year to its name counting, Cluttr is the brainchild of two campus graduates from Ghent, Belgium. The firm focuses its energies on the data providers and the companies that seek to leverage on their data networks and equipment to make them eco-friendly. In short, this startup uses third-party software and technology to improve “energy, operational and infrastructure efficiency.” While auditing the optimal capacity of a data establishment, it helps remove extra backlogs while aiding Information Technology departments to operate seamlessly outside their hitherto retrogressive hardware-only cocoons.

Data center efficiency, for Cluttr, is two-paced. Firstly there are the little clouds by corporations and then there is the web-based one for fully-fledged data facility operators. Both concentrate on equipment. Cluttr investigates and tables results of how this equipment can stem ventilation and power consumption costs.

The company undertakes a three-tier procedure once an invitation comes in from a data provider. Firstly, it inspects the equipment to note their age, models and other statistics that might help provide a clue on consumption rate. The professionals then set up tools in place to monitor backlogs, test the efficiency levels of the technology in use, and document the energy input levels throughout a given timeline. The third step is to decode the results that their tools have obtained before going to the iterating stage: this is where an exhaustive and full audit of the results helps to expose all weaknesses and suggest feasible fixtures. It is after this that Cluttr presents its auditing suggestions to the datacenter replete with the equipment to obtain technology to use, HVAC devices, if any, to employ, and cloud systems to deploy. While that is a step-by step process, Cluttr also offers third-party solutions for managed cloud systems for corporations and professional datacenter operators. In the managed system, it closes the gap between the server owners and the software companies that rely on them in the cloud. It acts as the bridging gap too, on any research and auditing that needs to occur to know which deployment infrastructure model would suit a given company model. Does it need to deploy in the private or public clouds? It can do the necessary research for the clients eager to transform their businesses’ data infrastructure.

OpenStack is one of the major software offerings for provisioning datacenters on the cloud while offsetting the operational cost. Cluttr recommends two approaches to this cloud platform, including the Nova, as well as, Swift options. The former allows one to deploy to the cloud, in-house, using CPUs and other IT department’s basic equipment. The latter, on the other hand, helps to create efficiency on low-level servers in a way that they can be able to increase their storage scope, without passing the buck to the user.

Looking at the OpenStack system, it is easy to tell why Cluttr edifies it. The cloud platform has open source merits that can penetrate closed-in hardware elements so that the machines can be compatible with new cloud applications. Secondly, it helps to minimize the costs of operating huge data facilities, using open source stats, while still seeking to gain the same hosting capabilities as, say, Amazon S3. To be sure, this might be one of the reasons why the US National Aeronautics and Space Administration used the platform, two years ago, to implement some of its big data projects. Otherwise, the implementation could have eaten up large sums in traditional hosting environments.

On the flip side, Cluttr as a name is contradictory. It seeks to de-clutter the datacenter off backlogs that create power inefficiencies, through auditing and third-party equipment provisions, yet it carries the semantic overtone of ‘clutter.’ Still, as its partners Fredrik Van Hecke and Launrent Mainil say on the ‘About Page’ it is not about what their firm’s appellation suggests but their working goals: “simplicity and efficiency.”As a go-between between data centers and users of the web-based cloud, Cluttr deserves some accolades. The company has some connections with some machine companies including Dell and HP, which relationship, according to these professionals, helps datacenters to find the best compute equipment to suit their clients’ storage needs. When it comes to provisioning, the corporate companies may rely on companies like Cluttr to obtain managed hosting resources, in private intranets. In this regard, they work with quintessential provisioning providers like Rackspace for tech help throughout the year. The problem with this kind of arrangement is that it is subjective in nature. It might happen that one customer does not use HP products or another is not pro-Rackspace, which might cut professional ties with Cluttr.

In conclusion,

Cluttr makes it to the next wave of Top 25 Rising Stars in Europe because it has an original niche: that of third-party provisioning and direct auditing of system efficiency. It helps leverage energy consumption, eco-friendly at that, in web-based datacenters and cuts staff spending on hardware repairs in a typical company using the private cloud. It is also professionally run, going by the fact that it has co-founders with different managerial roles. It also features a professional advisor and an investor.

Previous Mention: Audriga

By John Omwamba

Top 25 European Rising Stars 2012: Audriga

Top 25 European Rising Stars 2012: Audriga

Top 25 European Rising Stars: Audriga

……..Audriga says It’s Time to Stop an Email Clog via Its Migration SaaS

The German startup, Audriga has not many peers in a business that many have thought does not exist. According to Gartner, transferring an email with all its contents requires $18. Now one considers what it amounts to when an entity not only transfers its staff’s, personal and corporate emails, but does away with one host for another domain provider without losing its data stream. Mind-boggling sums are already forming in the head.  Audriga says that it stems the billowing tide of expense by using its Software as a Service (SaaS) migration cloud to reduce costs in about three spheres:

  • Software
  • Infrastructure
  • Security

For software solutions, the typical cloud can readily supply an answer with its pay-as-you-go formula. However, Audriga has a browsing tool that helps to configure the migration process, online, without any need to install or pay for software. This is while not forgetting the ease, uptime and fastness of the transfer. As all open source technologies are, there are no barriers between one diverse format and another for they all melt into one compatible application. This is the same situation with this particular offering.

In infrastructure, the word is uptime. Audriga does not send one webmail account to a remote data center, at a time, but uses the wide network broadband of the cloud to migrate simultaneously. It can send an entire blog to another host or pile up documents from a webmail that is full in the company’s private data base. All this happens in one fell swoop. Julius Parisius of Karlsruhe says of the product:
The service was easy to use and the migration succeeded flawlessly.

Security for contacts and personal data migration is possible by Audriga’s assertion of sticking to European Union regulations about information safety. The startup does this by ensuring that it follows all privacy and Information Technology policies that are on the ground.

Audriga uses its Migrate-mail.com domain to initiate the process of sending finance, market and product emails into the desired end point. The latter can be a new domain, online mail portal or in-house database. In market terms, one can see how the email lists of two hundred consumers, for example, on the site, underwent over three thousand migrations to a new hosting platform. In finance matters, one espies the removal of account details from a provider to another while in the product sphere, one sees the development phase (with all the research and troubleshooting data collected within the phase) migrate to a better web storage base.

Audriga is pretty audacious for a recent site because it not only targets consumers but Information Technology experts and hosting firms. When it is not dealing with consumers, like companies directly, it offers what it calls “migration as a service” to hosts and IT personnel. The site remarks that hosts can increase their domain sales when they provide space from which users can migrate their contacts easily if need be. The allowance to move to a new webmail or hosting environment gives users confidence in that their data, under the current provider, is safe, besides the assurance that they can transfer it without complications. Information Technology teams benefit from the fact that they get to fast-track the migration procedure without any hitches. Whether it is an IT department outsourcing for a company or for the host, either way it benefits by increasing customer confidence when the transition is hitch-free.

When it comes to cross-platform migration, Audriga works with several desktop and online systems. One of these is the Customer Relationship Management (CRM) software. This happens through integration of Interface Programming (API), where various apps work together in a design that requires no further software installation. Workspace management programs also sync with the Audriga’s applications. The startup does not mention whether it works with specific Operating System’s products, search engine systems or software of similar nature from private vendors. MigrationWiz, another established cloud migrating company, specifically mentions its industry systems like Gmail and Windows mailing products.

Audriga, one of the three best startups in Europe, according to a EuroCloud rewarding platform, is based in the biggest economy in Europe, Germany. Its founders include Frank Dengler, Hans-Jorg Happel and Dr. Thomas King. All of them contribute in different managerial and operational roles, which have perhaps made their startup worthy of being one of the European Rising Stars.

Previous Mention: Filespirit

By John Omwamba

Top 25 European Rising Stars 2012: FileSpirit

Top 25 European Rising Stars 2012: FileSpirit

Top 25 European Rising Stars 2012: FileSpirit

…….Toast to Business on the Go with FileSpirit Mobile Browsing

The cloud sometimes appears cryptic, almost a necessary burden. At least this is so with reference to FileSpirit, a German tech startup from the town of Erlangen. The new file sharing company says that it rarely relies on the cloud other than as a network. This is a right swing against heavyweights like Dropbox whose large online databases require rummaging through searching for files in sub-folders  With FileSpirit, convenience, fast accessibility and no downloads are the highlights.

Remarkably, security is one of the major concerns about working with online sharing software. While YouSendIt and other big fish pass the buck to the security of the infrastructure, and the strength of the firewall, FileSpirit spirits the file away from not only themselves but the external world. The startup says that it has no ability to “decode” or ‘see’ data that passes through its software. This is rather inspiring for those who are averse about their documents going anywhere unencrypted. However, it leaves some technical questions in the air. For example, Google is able to decode objects out of pictures and even words out of passages that go through its cloud facilities.

Still, the startup is a force to reckon with when it comes to business-oriented software. Though Dropbox and the rest are huge and versatile, their sphere is the public, whereas FileSpirit is an app for entrepreneurs. It syncs with Customer Relationship Management (CRM) technology, among a host more applications. This means that creating customer lists, staging marketing campaigns and analyzing feedback can all occur on the go. ‘On the go’ because the app uses handsets as its main hardware platform for editing, sharing, collaborating, presenting minutes and transferring documents. There is even an offline option that allows entrepreneurs to handle business matters en-route to an airborne destination without the Internet. In terms of presentation, FileSpirit supports classic advancements like PowerPoint for quick note taking and presentation agility using charts in a business hall.

The offspring of FileSpirit is FileSpirit Connector. It is the app that one needs to install into a Windows PC or iOS data machine to initiate the file-sharing momentum between portable Apple devices and computers.
A winner in Mobile browsing?

The fact that FileSpirit does not condone keeping data in the cloud begs the question of how else the software handles huge files. The fact is that this is not a tool for the outsider: it targets the correct people who have an affinity with the entity that is disbursing its data to them. Most likely one is talking of remote company staff. FileSpirit uses private clouds by entities, or simple databases, to let target audiences access this data on their cellular devices, without having to search for them manually like in the cloud.

The startup has a mobile searching engine that lifts accessibility to terabytes of files in a jiffy. If one is operating away from office, he/she just needs to pop up the screen of the iPhone or iPad and do transactions online or offline.  Apart from the gains like search uptime, ending of backlog in downloading, and the updating character of the browser, FileSpirit is considerably narrow in clientele economics. One has to be in the cloud to enjoy cheap services but when files are inside a company’s database, like it is the case here, only those with the necessary technology, perhaps the staff can get it. Still, there is a counterargument to the effect that FileSpirit is in the right, for after all, its concern is that data gets to the most concerned person. On the flip side of the coin, the tool is almost like the cloud because it eliminates the need to employ Information Technology technicians or even bring down firewall in order to tap into a private database. The tool does all this without eclipsing the security role of the firewall.

Companies …are skittish about storing files in the cloud,” said Dominik Wever, who co-founded FileSpirit.

Perhaps the above emphasizes why they developed a tool that can circumvent companies’ fears by using it to decrypt documents to only people who matter to the organization like workers and clients. Testimonials come from Twitter handles like that of Jeffrey Blake that broadcasts the role of the tool to interconnect workers in out-of-office situations via mobile devices.

The startup deserves the motif of  Top 25 European Rising Stars 2012 for its image-oriented cellular browsing and file search. Indeed, end-users monitor the entire process of clicking into a file and seeing it in the form of an image, while it is processing, in the same manner as iTunes’ CoverFlow technology. With FileSpirit, digging out a file from a dungeon of corporate information is as easy as entering a cipher and (voila!) the file materializes into thin air. It is not as symbolic as it sounds, for the tool literary configures, rather than downloads a business file for viewing, editing and what not.

FileSpirit is located in Erlangen, Germany. Its two founders are Johannes Geyer and Dominik Wever.

Previous Mention: Zyncro

By John Omwamba

Top 25 European Rising Stars 2012: Zyncro

Top 25 European Rising Stars 2012: Zyncro

Top 25 European Rising Stars: Zyncro

Stay Socially Zynchronized in Enterprise 2.0: Yours Zyncro

Zyncro is a Spanish cloud startup, with its base in Barcelona. It has spanned its reach to seventeen other nations (with individual subscribers in a total of 27 nations) and its active fan base has reached 140,000. Its latest mark of success came during the awarding ceremony by a sponsor, EuroCloud, which places it as the most important startup extending solutions in the European cloud for the year in early October. So what could be so ‘golden’ about an entity that has just come as an addition to the Enterprise 2.0 wave?

Zyncro traces its success to being an Enterprise Social Networking platform. The company has drawn a whitepaper, that it claims to be the initial such paper commentating on the topic of entrepreneurial networking. The manual provides the fundamentals, the how-to’s, management guide on interactive corporate intranets, details on departmental networking and the sharing basics of the Enterprise Social Network.

The key to the windfall of success that has visited upon Zyncro is its software which is on Software as a Service dispensation, to use a cloud buzz word. It provides corporations with a flexible tool that can adapt easily to other corporate networking requirements, rather than generically. According to the site, the tool enables data “exchange” securely, flawlessly and collaboratively within an organization. It also synchronizes with other sharing platforms that already exist in-house, to improve the social interactions of enterprise at the mid and high levels.

Other providers of Enterprise 2.0 like Yammer, which has millions of subscribers, will find this offering different in the aspect of functionality. Its Application Programming Interface has the ability to sync with other open-ended software programs in the market and scripting languages like JavaScript. If a company has a site that only operates under a given set of applications, the management can easily synchronize the virtual activity of that existing stat with the service provision of Zyncro. Users can even go a step further, especially on the PaaS platform and develop an original tool that has a foundation in Zyncro. This makes the latter less of stand-alone tool but a flexible interface for widespread integration with existing or native applications. The only drawback, with reference to Yammer, is that the latter has bagged direct synchronization with Microsoft desktop products like Windows Office 365, while Zyncro needs to write these programs into its interface after launching.


Hyper-connecting a corporation using the cloud as an economical stepping stone, for easy management and accessibility of data is the major concern of the Enterprise 2.0 dispensation of Zyncro. There are charts and graphical representations on the startup’s site that depict this hierarchical and pedagogical interconnectivity. Different departments interact and collaborate, while managers and employees discuss issues through the right channels. The ROI of an entity can rise when there is interaction between the staff and the managers, to make productivity an organizational effort that utilizes investment resources that are core to the company. Micro-blogging also earns a mention on how organizations can cooperate through their sales, finance, management and IT departments, among others, by posting daily activities online. These are some of the infographics that Zyncro presents as primary to a company’s breakthrough using an interactive technology as the bridge.

The Website

At first glance, the Zyncro site looks lackluster but on further investigation, one begins to filter the underlying professional outline. There is, for example, the forum segment that provides details about how to use the products of the startup. The forum demarcates several selections where one can share information including that of a group, activity and department. As a model of the Enterprise 2.0 wave, Zyncro, through its forum ensures that people understand both the broad terminology of the term and the specific software from the firm itself.

Zyncro qualifies as a European Rising Star because as an entrepreneurial workspace, it traverses programming shortcomings by integrating API and scripting languages. Secondly, it has already managed to create a territory for mid-and-high-tier companies through its interactive tools that have an affinity with the most advanced enterprise interaction platforms in the market today. It helps companies using intranets and private clouds to benefit most from internal interactions in their midst. Currently, its clientele base consists of well-known corporations in Spain and continental Europe.

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By John Omwamba

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