Cloud Computing Driving The Retail Industry Forward

Cloud Computing Driving The Retail Industry Forward

Cloud Computing Retail Industry In efforts to keep up with current trends and consumer expectations, retailers are hard at work implementing online shopping platforms, mobile and IoT purchasing tools, and in-store digital alerts to entice digitally-savvy buyers. For the top retail achievers, advanced analytics of detailed and accurate consumer profiles add an edge that sometimes leaves their shoppers marveling at the timely and relevant offers they’re receiving; customer service just doesn’t get any better than…

Social Media Continues To Shape Martech

Social Media Continues To Shape Martech

Social Media and Martech Martech and social media are inextricably linked and so it should come as no surprise that many CMOs have filled their 2017 martech wish lists with tools that make social media platforms more easily shoppable, media and data partners that emphasize responsible practices and accurate insights, and martech bundles able to provide reliable tracking to ensure budgets are being allocated correctly for optimum results. As ever, astute brands are focused on…

Companies Looking To Capitalize on Martech

Companies Looking To Capitalize on Martech

Capitalizing on Martech According to research conducted by Walker Sands Communication, at least half of US marketers intend to spend more on marketing technology in the coming year. Already the industry receives billions of dollars from venture capitalists investing in new tools and services, and with over 3,800 vendors it’s no surprise that experts expect martech adoption to continue to accelerate through 2017. However, though it’s predicted that companies will more readily spend money on…

The Return of the CIO

The Return of the CIO

Not long ago pundits were writing the obituary for CIO’s. They were becoming as archaic as the VP’s of Electricity from the early 20th century. CDO’s, CTO’s even CMO’s were the future. Well, check again folks – the CIO is back! Twelve years ago Nicholas Carr wrote the best-selling “Does IT Matter?” where he argued that we had wrung all the leverage out of information technology that we could and CIO’s were really just caretakers…

Progressions and Predictions of Marketing Technology

Progressions and Predictions of Marketing Technology

Predictions of Marketing Technology In Gartner’s 2015 Data-Driven Marketing Survey we saw three new technologies entering the hype cycle, Predictive B2B Marketing, Ad Blocking, and Mobile Wallet. Further, the 2016 Hype Cycle for Digital Marketing and Advertising suggested that the combination of four key data-centric marketing driving forces including personalization, real-time marketing systems, the employment of contextual clues, and the convergence of Martech and Adtech would lead to more appropriate uses of IoT devices and…

Technology Influencer in Chief: 5 Steps to Success for Today’s CMOs

Technology Influencer in Chief: 5 Steps to Success for Today’s CMOs

Success for Today’s CMOs Being a CMO is an exhilarating experience – it’s a lot like running a triathlon and then following it with a base jump. Not only do you play an active role in building a company and brand, but the decisions you make have direct impact on the company’s business outcomes for years to follow. The role of Chief Marketing Officer (CMO) has evolved significantly in the past several years. Previously, the…

Growth Hacking Your Startup Into The Cloud

Growth Hacking Your Startup Into The Cloud

SaaS Growth Hacking Growth hacking could be just the kick your business’s marketing strategy needs but knowing that the cheap and prolific tools and tactics work and knowing how to make them work for you are two different things. We take a look at who to get advice from, which brand strategies to replicate, and where to get the how-tos. A Few of the Experts Though there’s no definitive list of growth hacking experts, there…

Ouissam Youssef: The Value of a Vertical Market Orientation

Ouissam Youssef: The Value of a Vertical Market Orientation

Vertical Market Orientation Sponsored series by the Valsef Group Vertical markets supply products and services to a specific industry (i.e. banking, real estate, insurance) with precise user specifications, and thus vertical market software offers developments for niche applications which are already customized to serve their target market. Typically the competition in these markets is smaller as only a few organizations with the requisite skills will spend the time and effort developing such intricate constructions; this…

Useful SaaS Tools For Marketers

Useful SaaS Tools For Marketers

SaaS Tools For Marketers Growth hacking really isn’t much more than a modern form of marketing, but with the renewal of the designation comes a few other significant changes. For starters, growth hackers are more often found in startups with small budgets and big ideas. Since startups are typically high-risk organizations with the potential for prodigious growth, growth hacking tools (extensive list) are often viewed as performing tremendously effectively, particularly when contrasted with the low costs…

Growth Hacking Tweaks for and by Startups

Growth Hacking Tweaks for and by Startups

Growth Hacking Startups Growth hacking is a relatively new tool in the marketing technologist’s bag that includes early growth strategies, creative promotions, and budget-friendly advertising programs. Successful uses include referral programs which encourage word of mouth product promotion through rewards to both the referrer and referred, cleverly targeting fans of competitors, and personalizing experiences not only to build customer loyalty but for the added benefit of upselling. Some businesses have benefited significantly from automated email…