Retail Digitization Retail startups are using various forms of tech including IoT and cloud to create partnerships that help businesses innovate and better satisfy customer needs. Thanks in large part [...]

Big Data Examples Small businesses and startups tend to be more open to innovative new technologies and readily implement fresh tools into their daily operations. This is, in part, because [...]

MarTech’s Fragmented Landscape Mapping the customer journey is one of the biggest strategic shifts currently underway in the marketing industry. With the rise of social media, the way customers interact [...]

Startup Business Websites: Pros & Cons We are off to create a new website for our business! We know which web host we shall use. We know which platform we [...]

Mobile Strategies Having a web presence is an absolute given for every business, but, more and more, consumer expectations are evolving such that also having a mobile app is as, [...]

Digital Payments A boulevard is a wide street that runs in two directions and usually has a median in the middle. This is important to remember for anyone looking to [...]

Empower Native Ads The realm of big data is expanding an astonishing rate, and its presence can be felt across many walks of life, making its mark from the pharmaceutical [...]

Social Payments In 2014, RBC became the very first bank in North America to offer a P2P payment service via Facebook Messenger. In the two years since then social payments [...]

Content Distribution Industry The Internet of Things is gradually becoming a real thing despite some doubts about the maturity of the technology and constant concerns over the privacy and security [...]

Trends in MarTech Marketing technology, or MarTech, has come a long way with a landscape that is steadily growing. In 2016, the MarTech landscape has nearly doubled in size, with [...]

Digital Banking Future The future of the bank as an institution is incredibly uncertain right now, but even more uncertain is the future of the bank branch. So much so, [...]

Measuring Digital Marketing Digital marketing and growth hacking offer us an extensive range of tools and services that promise improved brand recognition, higher product uptake, greater lead generation, and better [...]

Trends In The Retail Industry In efforts to keep up with current trends and consumer expectations, retailers are hard at work implementing online shopping platforms, mobile and IoT purchasing tools, [...]

Capitalizing on Martech According to research conducted by Walker Sands Communication, at least half of US marketers intend to spend more on marketing technology in the coming year. Already the [...]

Predictions of Marketing Technology In Gartner’s 2015 Data-Driven Marketing Survey we saw three new technologies entering the hype cycle, Predictive B2B Marketing, Ad Blocking, and Mobile Wallet. Further, the 2016 [...]