Companies Looking To Capitalize on Martech

Companies Looking To Capitalize on Martech

Capitalizing on Martech According to research conducted by Walker Sands Communication, at least half of US marketers intend to spend more on marketing technology in the coming year. Already the industry receives billions of dollars from venture capitalists investing in new tools and services, and with over 3,800 vendors it’s no surprise that experts expect martech adoption to continue to accelerate through 2017. However, though it’s predicted that companies will more readily spend money on…

How Social Media is Changing Fintech and Other Startups

How Social Media is Changing Fintech and Other Startups

Social Media and Fintech Startups In the last 10 years, social media has utterly exploded. Today, every business, startup, or corporation is almost guaranteed to be active on some form of social media. Whether it is Twitter, Facebook, Snapchat, Instagram, social media has become a massive part of business and is help to revolutionize Fintech and the business world at large. The rise of smartphone use, especially amongst Millennials, has driven Fintech startups to herald…

10 Online Savings and Wealth Management Services

10 Online Savings and Wealth Management Services

Wealth Management Services There are a lot of cloud based options for those of you wanting to save for a holiday, invest some spare cash, or plan for retirement. This is a list (in no particular order) of some of the best services for online savings or wealth management. WiseBanyan WiseBanyan was the world’s first free financial advisor with no minimum account balance, and is built on the principle that investing should be a right, not…

How Venture Capital Has Changed Online Travel Agencies and Travel-tech Start-ups

How Venture Capital Has Changed Online Travel Agencies and Travel-tech Start-ups

Venture Capital and Travel-tech Start-ups For the last decade, investment in Online Travel Agencies and Travel-tech start-ups from Venture Capital has been on the rise. The main driving factor behind this transition towards OTA’s has been the rise of the smartphone. The computing power of smartphones has increased exponentially over the last few years, with Wired even predicting in 2015 that, by the end of this year, we could be using our smartphones as our…

When The Cloud Comes To The Black Friday Table

When The Cloud Comes To The Black Friday Table

Black Friday Black Friday, as most people know, is the busiest shopping day of the year, occurring immediately after U.S. Thanksgiving, and ushering in the “official” beginning of the Christmas/Holiday shopping season. Its name has come to represent the time of the year at which most retailers start to turn a profit (operating in the black), as opposed to running at a loss (in the red) as they have been doing since January 1. Although…

The Evolution of Venture Capital – Matt Keezer vs George Doriot

The Evolution of Venture Capital – Matt Keezer vs George Doriot

The Evolution of Venture Capital It was the general consensus in the aftermath of World War II that the US would fall back into depression. US government bonds were only yielding 2% at best, and many investors were willing to accept that. However, some were not, and this is when Venture Capitalism in its current form was born – prior to the war, Venture Capital investments came from wealthy family groups like the Rockefellers. Georges…

The Continued Growth of the SaaS Travel Industry

The Continued Growth of the SaaS Travel Industry

SaaS Travel Industry The online travel industry can trace its roots to American Airlines in the late 1970s. It has grown from the SABRE (Semi-automated Business Research Environment) system, which was developed to automate booking reservations to, to a sprawling industry worth billions of dollars. Expedia, Yahoo Travel, Booking.com, Justfly, and Priceline, makeup just a few of the companies vying to establish themselves at the top of the digital travel industry. In 1999, before the…

Waiting for IT? Rise Up Citizen Coders! Cloud Now Eliminates the Need for Developers

Waiting for IT? Rise Up Citizen Coders! Cloud Now Eliminates the Need for Developers

SaaS Application Development All we seem to hear about is the shortage of developers, people who can code. Times are changing in response to this need. Ever hear of “Low Code” or “No Code”? Now you can modify and connect your applications, as needed without developers. Cloud makes this possible. Can you use Excel? Know somebody on your team who can? You or they don’t need to be spreadsheet jockeys but just have a basic…

Is It Time For Your Small Business To Take CRM Seriously?

Is It Time For Your Small Business To Take CRM Seriously?

Small Business CRM Nothing is more important to a small business than creating and nurturing solid relationships with its customers and treating them in ways that lock in their loyalty for many years to come. But customer relationship management (CRM) is hard work and very time consuming without the right tools to tackle the challenge. Making that relationship easier to manage is the reason why multi-national software company SAP has developed SAP Digital CRM, an…

Growth Hacking Your Startup Into The Cloud

Growth Hacking Your Startup Into The Cloud

SaaS Growth Hacking Growth hacking could be just the kick your business’s marketing strategy needs but knowing that the cheap and prolific tools and tactics work and knowing how to make them work for you are two different things. We take a look at who to get advice from, which brand strategies to replicate, and where to get the how-tos. A Few of the Experts Though there’s no definitive list of growth hacking experts, there…