Category Archives: SaaS

From Startup To Becoming Enterprise Grade

From Startup To Becoming Enterprise Grade

Becoming Enterprise Grade How can an emerging business make a successful transition from selling to SMB customers that fueled their early growth to the enterprise customers that enable long-term profitability? What works with SMB customers often won’t get you a seat at the enterprise table. To make deep inroads into enterprise accounts, you have to…

Fade To Black – SaaS Streaming Site Netflix Fights Proxy Users

Fade To Black – SaaS Streaming Site Netflix Fights Proxy Users

Netflix Fights Proxy Users Video-streaming service provider Netflix Inc said subscribers will, in a few weeks, no longer be able to use proxies to watch content not available in their home country. Subscribers often resort to proxies, or servers that facilitate access to content that is not locally available, to access Netflix’s popular shows such…

Digital Marketing Hubs And The Cloud

Digital Marketing Hubs And The Cloud

Digital Market Hubs Gartner’s recently released research, Magic Quadrant for Digital Marketing Hubs, recognizes the big four marketing cloud vendors as leaders, but also points to many challengers. Adobe, Marketo, Oracle, and Salesforce inhabit the leader’s block of the Magic Quadrant, reflecting both their growing capabilities as well as marketing technology platform scopes. Gartner believes…

Cloud Traffic Growth And Content as a Service (CaaS)

Cloud Traffic Growth And Content as a Service (CaaS)

Content as a Service (CaaS) Content as a Service (CaaS) is a relatively new take on content management systems (CMS). While traditional web content management systems like Drupal and WordPress offer one-stop-shop solutions for both creating websites and managing content, CaaS service providers narrow their focus to pure content management, disregarding the output channels such…

How Data Privacy Reform Is Wreaking Havoc In The Cloud

How Data Privacy Reform Is Wreaking Havoc In The Cloud

Data Privacy Reform Is Wreaking Havoc Nations around the globe are stepping up efforts to better protect the personal data of private citizens. In particular, cross-border data security regulations and legislative reform is on the rise. The laws must evolve in order to mitigate theft, abuse and misappropriation of personally identifiable information (PII), better guard…

The Transformative Influence Of Cloud Computing

The Transformative Influence Of Cloud Computing

The Influence Of Cloud Computing  The unprecedented disruptive power of the internet on long-established businesses “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” This is a quote from the ancient Greek philosopher, Socrates, from thousands of years ago but it’s as accurate…

CES 2016: Welcome To The Future

CES 2016: Welcome To The Future

Welcome To The Future CES 2016 is hitting its stride in Las Vegas as many the leading global manufacturers’ role out their flagship innovations in the hope of attracting the attention of the international tech media. Let’s take a further look at some exciting innovations in the cloud and SaaS space. Of particular interest to…

SaaS Growth Hacking Do’s And Don’t

SaaS Growth Hacking Do’s And Don’t

SaaS Growth Hacking Thanks to a few phenomenally successful campaigns and visions of best case scenarios, growth hacking tactics have received a lot of positive attention in recent times. But as the techniques and their results are analyzed it’s becoming apparent that there’s a right and a wrong way to use these tools. Or, at…

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Recurring Revenue Business Metrics Recurring revenue is the secret sauce behind the explosive growth of powerhouses like Netflix and Uber. Unsurprisingly, recurring revenue is also quickly gaining ground in more traditional industries like healthcare and the automotive business. In fact, nearly half of U.S. businesses have adopted or are planning to adopt a recurring revenue model,…

Evolution of Enterprise PaaS

Evolution of PaaS

New Technologies Evolving From Older Concepts Concepts of Platform as a Service (PaaS) originate from shared IT services (Shadow IT model), wherein multiple tenants run applications on shared systems (local data center, under your desk…. etc.). Over the recent years, Enterprise IT was understandably reluctant to provision business-critical applications on the cloud. Lately, I found Enterprise community…

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