Category Archives: SaaS

SaaS Growth Hacking Do’s And Don’t

SaaS Growth Hacking Do’s And Don’t

SaaS Growth Hacking Thanks to a few phenomenally successful campaigns and visions of best case scenarios, growth hacking tactics have received a lot of positive attention in recent times. But as the techniques and their results are analyzed it’s becoming apparent that there’s a right and a wrong way to use these tools. Or, at…

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Recurring Revenue Business Metrics Recurring revenue is the secret sauce behind the explosive growth of powerhouses like Netflix and Uber. Unsurprisingly, recurring revenue is also quickly gaining ground in more traditional industries like healthcare and the automotive business. In fact, nearly half of U.S. businesses have adopted or are planning to adopt a recurring revenue model,…

Evolution of Enterprise PaaS

Evolution of PaaS

New Technologies Evolving From Older Concepts Concepts of Platform as a Service (PaaS) originate from shared IT services (Shadow IT model), wherein multiple tenants run applications on shared systems (local data center, under your desk…. etc.). Over the recent years, Enterprise IT was understandably reluctant to provision business-critical applications on the cloud. Lately, I found Enterprise community…

Cloud Startups And The Importance Of Optimizing For Site Loading Times

Cloud Startups And The Importance Of Optimizing For Site Loading Times

Optimizing For Site Loading Times When the Internet was first introduced to the world, it was nothing more than a selection of webpages containing basic information, with access normally being given over a dial-up connection. This process is now seen as something from a bygone era, especially with the introduction of lightning-fast Internet connections and…

Cloud Email Marketing Services vs. Transactional Email Services

Cloud Email Marketing Services vs. Transactional Email Services

Cloud Based Email Marketing Services Every business can benefit from successful implementation of email marketing strategies, but the variety of SaaS on the market can be a little overwhelming at times. Whether you’re interested in learning more about email marketing or hoping to clear up any confusion surrounding transactional email, a little research into these…

Wearable Tech And Employee Well Being

Wearable Tech And Employee Well Being

The Key To A Healthy Business Wearable tech has effectively rewritten the terms and conditions of employee wellness programs. Organizations can now give employees fitness trackers as part of wider policies, using the data gathered over a given period to offer employees incentives and rewards. The appeal is two-fold: it nudges individuals towards healthier and…

Choice: A Critical Factor For A Successful Business

Choice: A Critical Factor For A Successful Business

A Critical Factor For A Successful Business One of the most valuable business assets a company has today is its data. The problem is that most companies don’t know how to structure their information and then effectively leverage it to the benefit their organizations and their customers. Despite these challenges, there are now open, hybrid…

Top Startup Ecosystems – Cities Leading The Way

Top Startup Ecosystems – Cities Leading The Way

Top Startup Ecosystems During the first few years of the 21st Century, the business rule book has been torn up and rewritten by startups which barely existed 15 years ago. Consider that companies like Facebook, Google, Salesforce, Twitter, Groupon, and even Apple to an extent (Pre ibook/pod/pad/phone era) were all startups or even non-existent at the…

OpenText CEO Predictions For The Enterprise In 2016

OpenText CEO Predictions For The Enterprise In 2016

Predictions For The Enterprise   The IoT will be reality In 2016, we’ll work smarter, not harder. Human beings, appliances, homes, factories, cars, businesses, and cities will become more interconnected. If these items aren’t already, they’ll soon be “talking” to the Internet of Things (IoT). In a few short years, there will be more than…

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