Measuring Digital Marketing and Growth Hacking

Measuring Digital Marketing and Growth Hacking

Measuring Digital Marketing Digital marketing and growth hacking offer us an extensive range of tools and services that promise improved brand recognition, higher product uptake, greater lead generation, and better customer engagement. But as with the more traditional forms of advertising and marketing, verifying their worth and ultimately proving their effectiveness to cost-minded bosses can be tricky. Such measurements are, however, critical not only to ensure adequate budget allocation but also to confirm that the…

Cloud Computing Driving The Retail Industry Forward

Cloud Computing Driving The Retail Industry Forward

Cloud Computing Retail Industry In efforts to keep up with current trends and consumer expectations, retailers are hard at work implementing online shopping platforms, mobile and IoT purchasing tools, and in-store digital alerts to entice digitally-savvy buyers. For the top retail achievers, advanced analytics of detailed and accurate consumer profiles add an edge that sometimes leaves their shoppers marveling at the timely and relevant offers they’re receiving; customer service just doesn’t get any better than…

Candidate Tracking and New Hire Onboarding – Future Automation

Candidate Tracking and New Hire Onboarding – Future Automation

Candidate Tracking Systems Annually, $400 Billion are being spent on recruiting services and systems and even then, businesses are struggling to find the right talent, interested candidates are not finding their dream jobs, and star talent are still stuck in a job which they are not interested in doing. One of the main reasons behind these frustrations amongst the hiring managers, recruiters, and candidates is the use of outdated systems like emails and spreadsheets for…

How Social Media is Changing Fintech and Other Startups

How Social Media is Changing Fintech and Other Startups

Social Media and Fintech Startups In the last 10 years, social media has utterly exploded. Today, every business, startup, or corporation is almost guaranteed to be active on some form of social media. Whether it is Twitter, Facebook, Snapchat, Instagram, social media has become a massive part of business and is help to revolutionize Fintech and the business world at large. The rise of smartphone use, especially amongst Millennials, has driven Fintech startups to herald…

Growth Hacking Your Startup Into The Cloud

Growth Hacking Your Startup Into The Cloud

SaaS Growth Hacking Growth hacking could be just the kick your business’s marketing strategy needs but knowing that the cheap and prolific tools and tactics work and knowing how to make them work for you are two different things. We take a look at who to get advice from, which brand strategies to replicate, and where to get the how-tos. A Few of the Experts Though there’s no definitive list of growth hacking experts, there…

Data Driven Social Selling Strategies

Data Driven Social Selling Strategies

Social Selling Strategies Social selling, the use of social media tools such as Twitter, Facebook, Pinterest, and Linkedin for salespeople to interact with current and potential customers, is a valuable instrument in the martech bag that’s made the role of marketers both easier in some ways but often more complicated overall. The consumers being targeted today are more savvy than in years past, demand far better customer engagement and satisfaction, and can easily keep themselves…

Twitter Partners With NBA To Provide Live Streaming Options

Twitter Partners With NBA To Provide Live Streaming Options

NEW YORK and SAN FRANCISCO — The National Basketball Association (NBA) and Twitter (NYSE:TWTR) announced today an expanded content partnership that will bring exclusive original live programming and more video to Twitter, Vine and Periscope. The NBA, through its NBA Digital partnership with Turner, and Twitter will deliver a free live stream of a new weekly NBA pregame show with first-of-its-kind elements created specifically for integration with Twitter conversation. The weekly pregame show will be…