Category Archives: Sponsored

Furthering Business By Seeing Beyond

Furthering Business By Seeing Beyond

Furthering Your Business Here is a typical customer service story that illustrates the gap between the power of modern commerce and the struggling mindset of business. John is a retail customer, who, like many people, enjoys shopping at specific stores. He re-visits these stores often, out of habit and convenience. He recently purchased a coffee…

The Future of Employee Engagement

The Future of Employee Engagement

Employee Engagement Employees face a number of challenges in their day-to-day jobs, with emails, distractions and a never-ending workload topping the bill. A great deal of time is spent learning to use business technologies in the name of improved productivity, but, twenty-five years after the release of Microsoft Windows, there are still significant gaps between…

Security Training Through Practical Experience

Security Training Through Practical Experience

The Importance of Practical Experience One of the most interesting scenes to watch – if you are fortunate enough to time it right – is a full-scale emergency drill conducted by joint teams of firefighters, police and paramedics. These can involve hundreds of people, including volunteers who are given realistic wounds by skilled makeup artists,…

Engagement Through Password Literacy

Engagement Through Password Literacy

Citizen Engagement Literacy The term “engagement literacy” is not commonly-used at this moment, but it is a concept that bears greater attention in an age where personal data is king. Citizens and consumers now provide two currencies to the retailers and companies around them. The first is actual money, transferred either electronically or by hand,…

Facebook’s Lesson In Effortless Marketing

Facebook’s Lesson In Effortless Marketing

Facebook’s Effortless Marketing Do you remember those early TV commercials for Facebook (See Parody)? When it was just starting out and social media was a new thing? Of course you don’t. Because they didn’t happen. Facebook grew into a world-changing phenomenon despite a lack of traditional advertising. Their first ever TV spot happened in 2012, and…

The eCommerce Platform For High-Volume Retailers

The eCommerce Platform For High-Volume Retailers

Cloud Based eCommerce Platform For Retailers With projections that e-commerce in Europe will reach €191 billion by 2017, emerging markets such as China and India steadily growing, and the US having the largest e-commerce market in the world, able to reach approximately 90% of their population through English online marketing, with a magnificent $370 billion…

Beware The Random Element In Big Data

Beware The Random Element In Big Data

Big Data Analytics In 1983, author Isaac Asimov published a remarkable science fiction anthology called Foundation. Its central theme was the use of mathematical models to envision the progress of civilization and to establish appropriate benchmarks for its successful continuance over thousands of years. In essence, the book focused on big data as the driving…

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