SaaS Tools For Marketers
Growth hacking really isn’t much more than a modern form of marketing, but with the renewal of the designation comes a few other significant changes. For starters, growth hackers are more often found in startups with small budgets and big ideas. Since startups are typically high-risk organizations with the potential for prodigious growth, growth hacking tools (extensive list) are often viewed as performing tremendously effectively, particularly when contrasted with the low costs involved. Of course, the flip side is that ineffective tools aren’t given a second thought, are simply disregarded, and tend not to affect the positive opinion of the growth hacking arena. Fortunately, the confidence in these new age marketing tools has encouraged a better breed of amenities which are developing the marketing framework of every organization bold enough to advance. Here’s a look at some of the top tools for a few principal marketing fields.
Generating Leads & Growing Your Customer Base
Increase customer engagement and interaction through this experimentation platform. By keeping track of the changing behaviors of your customers, it’s possible to increase revenue, better engage customers through captivating experiences, and charm loyal users. Optimizely makes it possible to accomplish a host of site optimizations in just a few minutes and offers a free trial to get you started.
Using Exit Intent technology, Bounce Exchange helps you grab visitors as they leave with invitations that help “turn abandoning visitors into valuable customer.”
For real customer information that connects data to real users, KISSmetrics lets you track and analyze customer behavior for a higher visitor to customer conversion rate. Easy to set up and with a free trial to get you hooked.
Increasing Traffic & Participation
Helping businesses find opportunities on social networks and in search engines, Colibri.io offers a free trial to assess their value before agreeing to one of their paid plans. This smart tool helps organizations seek out conversations about their brand, products, services or competitors, and through participation in Google-crawled places boosts SEO and brand positioning.
A free tool for product promotion, Twilighter encourages the sharing of content for increased visitors to your site. Site visitors can easily highlight content and immediately share via Twitter without any hassle. And let’s be realistic, in today’s world of automated apps and low attention spans, you’ve got to keep it effortless. As a bonus, Twilighter highlights the most popular content on your site for new visitors.
Automate Your Marketing
All-in-one automated sales and marketing software that helps organizations stay in touch and follow up automatically via social marketing and email. Infusionsoft promises increased leads, greater conversion rates, and better management of sales processes.
A free plugin that makes the acquisition of email subscribers quick and easy, ListBuilder works on both desktop and mobile, integrates with services like MailChimp, and provides ‘smart popup mode’ prompts for discreet email collection.
A popular email marketing tool that lets you send targeted emails based on site activity, provides optimal send time recommendations based on past performance, and segments your mailing list. With e-commerce integration and a host of features that help businesses thrive, MailChimp is definitely worth a look.
Research & Feedback
Putting analytics to use, Qualaroo makes it easy to survey site visitors for qualitative information that gives a better picture of who your customers are and what they want. Available for both desktop or mobile visitors.
Connect with site visitors through the Olark chat application. You’ll know who’s on your site, where they’re located, and what they have and are looking at on your website so as to connect with them in the most meaningful way. Integration with major CRMs and handy customization features round off this choice tool nicely.
Just the very tip of the modern marketing tools iceberg; if you can imagine it, someone’s probably developed the tool you need… and many others you haven’t yet conceived.
By Jennifer Klostermann