LeEco US Launch
“LeEco officially launched its disruptive ecosystem model in the U.S., which breaks boundaries between screens to seamlessly deliver content and services on a wide array of connected smart devices – including smartphones, TVs, smart bikes, virtual reality and electric self-driving vehicles”
It is really tough to overstate the vast scale and ambition of LeEco. The basic concept is quite simple, they want to create an ecosystem of content and devices that can be used together seamlessly to connect you together with all your devices. Today they unveiled a brand new Smartphone, Smart TV, VR Headset, Android Powered Smart Bike, and Autonomous Electric Car (all in a day’s work).
“No other company in the world can do this. Not Apple, not Samsung, Amazon, Google, or Telsa” boasted Danny Bowman, Chief Revenue Officer.
Every month, LeEco’s online video streaming service, le.com, garners 730 million unique visitors (that’s more than double the population of the USA) and they are here to take on the US market. This had been touted as a rivalry to Netflix, but really this is a challenge to Western tech giants like Apple, Google, and Amazon. With the User Planning to User (UP2U™) program LeEco promises an integrated cross platform system, built by and for the users – “With UP2U, you are LeEco”.
LeEco are focused on the idea that the user is the foundation of everything. They pioneer a user-first philosophy that works to create a more seamless and unified experience that unites all devices. They are driven by their vertically integrated EUI that incorporates user, hardware, software and content, breaking down barriers between devices and operating systems for a truly integrated experience.
LeEco’s Ecosystem User Interface (EUI) aims to unify their ecosystem with two core principles: breaking device boundaries and putting content at the heart of the experience. In the real world this means you can cast content from your phone to your car with a simple swipe or receive notifications from your Smart Bike to your TV. EUI allows you to move your experience from one device to another; your content will always be available at a touch of a button, regardless of which device you are using.
The Ecosystem incorporates these devices along with Le Cloud (the cloud-based backbone powering LeEco’s multiple screens, smart devices and content), Le Vision Pictures and Le Vision Entertainment (one of Chinas 3 largest film studios – they are currently producing The Great Wall starring Matt Damon), Le Music (LeEco’s online live-streaming music platform and production company), Le Sports (China’s leading Internet-based eco-sports company) and Le TV (the television arm of LeEco).
At the heart of LeEco, and all this incredible integration, is what has driven LeEco from the very beginning; content. For content in the U.S., LeEco has partnered with top content providers including Lionsgate, MGM, Showtime, Vice Media, Awesomeness TV, A+E, with others being continually added. Combined with the power of content creation via Le Vision Entertainment, I have no doubt that they will soon come to rival Netflix as one of the best streaming services in the world.
LeEco has the potential to truly revolutionise integrated tech and Smart Homes. Taking on tech giants like Apple and Google in creating integrated and intuitive content and services across a wide range of devices. This is different as well though; there is no company out there that provides such a wide range of cross platform and device integration. With a competitive price structure (a 43-inch Eco Smart TV with 3-month free EcoPass membership costing $649) that is aimed at offering their service to a mass audience, they will force Apple, Google and others to not only compete technologically, but in value for money as well. Time will tell whether LeEco will have the same success in the US that they enjoyed in China, but I would back them all the way.
By Josh Hamilton