Category Archives: Technology

Connecting To Information With Cyber Physical Systems

Connecting To Information With Cyber Physical Systems

CPS Device Trends On The Rise

It isn’t, “Do you remember who starred in XYZ Movie?” It’s, “Can you look it up please?

Did you ever think you would sit at the dinner table, and when a question came up, someone would look up the answer and share it with everyone?” The words echoed at the table. Actually, I had always dreamed of that. Connection to information is something I have driven for my entire career. The question did, however, get me thinking.

Our devices have three types of information:

Information that is available online that the device can go and get, information that is local to the device and can be accessed quickly, and information that is produced by the device and then shared with the user.

connected devices

(Image Source: Shutterstock)

Altogether, that cellular phone is an automation hub, information hub, and Cyber Physical Systems (CPS) device. I found out recently that collecting data from a lot of accelerometers can actually tell you the severity of an earthquake. An aggregation of hi-gain microphones can do the same thing.

That got me thinking about what else your smart phone can do today. So I did an internet search—”add-ons for cellular devices.” I found an incredible number of things you can do with your smartphone to make it into a CPS sensor. All of the devices I found are available today. All include the sensor and the software, usually a free download from the iTunes or Google Play stores.

Cyber Physical Systems Now Shipping

The following is a list of the many devices now shipping that integrate a sensor, software, and information: breathalyzers, laser measurements, 3d scanners, infrared cameras, Geiger counters, UV detectors, weather stations, wind meters (including wind direction), blood pressure cuffs, and any fitness device you could ever want! Want to know how you are driving? A device automatically plugs into the management port of your car and connects to your phone, telling you how you are driving.


My second search was for software that would allow me to use my cellular phone as a CPS device. Again, there are a number of software packages you can download: a seismograph (using your accelerometer), a sonar measuring system (using sound and your microphone), blood monitoring (using the camera), and of course the already pretty standard GPS and camera.


The information your device can produce continues to expand. This brings me, in a circuitous way, to my point. CPS devices are expanding with 10 billion-plus deployed today. As we move further into this market, it is critical that we have a number of new standards. Two of them are critical for the expansion of CPS in the short term. The first is the implementation of an agreed upon management standard for CPS devices. This would include support for the management of one or many CPS devices, including logging, updating, and replacing components of the deployed CPS device from a single enterprise console. The second standard supports the first and is the need for a unified integration framework for CPS devices. Today, many devices produce information only into their unique or custom application. The value for all the devices I’ve listed is in being able to consume that data from any application on your cellphone or laptop.

Standards Of The Future

The reason for the standards has to do with tomorrow. I suspect that many of the sensors you can get for your cellular device today will, in the future, be integrated into devices such as your car and home. That integration will make it easier for your cellular device to connect. But that integration will require the ability to provide management of those devices. They will need software updates, monitoring, and integration of reporting.


Tomorrow’s conversation will not be like the conversation that prompted the question I led off with: “Did you ever think you would sit at the dinner table and, when a question came up, someone would look up the answer and share it with everyone?” said in response to two people quickly grabbing their cell phones and providing the answer to the question of who was in XYZ Movie. The question of tomorrow may be something like “How did you get a sunburn? Didn’t the house tell you the UV reading was high today?” The answer would then be something like “It did. I fell asleep outside reading a book.”

By Scott Andersen

Driving Insight: Analytics And The Internet of Things

Driving Insight: Analytics And The Internet of Things

Analytics And The Internet of Things 

For many businesses, the Internet of Things is playing an increasingly important role, influencing day-to-day operations and strategic planning. An ecosystem of growing complexity and sophistication, the IoT calls for careful navigation: advances in connectivity and cloud-based platforms have opened up a wider range of solutions to IT decision-makers in search of number crunching solutions that can deliver insight and drive their organization forward. When talking about this process, commentators tend to sketch the different stages of the Information Value Loop, the way in which information can be harvested and analyzed to yield insights that inform future behaviour. As a theory, the Information Value Loop is unquestionably attractive. But how do we put it into practice? In this article I wanted to address this question from the perspective of someone looking for ways to develop smarter ergonomic solutions.


Research by companies like ARM has done a lot to improve IoT chip design, making smart connected devices more efficient and reducing development risk. It’s possible for manufacturers to collect data from sensors built in to their products, and to combine this information with other data and analyse it in real time. In the kitchen, for example, LG’s HomeChat hub leverages the IoT for consumers by enabling them to control appliances remotely with an app, whether to start the washing cycle so clothes are ready when they get back from work or turn on the ThinkQ oven.

This connectivity can benefit consumers; but how can we use it to derive new insight and identify potential issues or opportunities?

Data and the Cloud

Given the sheer volume of data, the cloud is key to this process. Once generated, the information is transmitted to cloud data centers, where it can be aggregated with similar data sourced from around the world.


(Image Source: Marc Smith)

This is where the process starts to become more complicated: if crossing international borders, companies will be faced with different privacy laws and compliance requirements. The numbers also need to be crunched, and the growing availability of R packages, data analytics tools which can visualized with an API like Google Charts, is making it easier for organizations to address problems specific to their industry and to handle bigger and bigger data sets.


Analytic tools can be made to do different things. At one level, for example, they simply provide a more digestible overview of the data, by rendering it in a more comprehensible form. This kind of descriptive analytics works by showing patterns and wrangling information that may otherwise have been overlooked. More powerful tools go further than this.


(Image Source: Shutterstock)

A famous example is the way banks use predictive learning to crack down on fraud. Here the more transaction data the system processes, the better it becomes at identifying instances of possible fraud. But in other models, analytics can be harnessed to provide firm recommendations based on prescriptive algorithms. This is where IoT devices can be aligned with behavioral science and Nudge theory, with devices able to advise users on the best course of action in a given scenario. For example, an IoT ergonomic workstation might tell an employee to adjust their posture or screen brightness, or just to take a break.


From cars to slow cookers, then, the IoT is rapidly becoming a feature of domestic and professional life. The challenge for industry is two-fold: on the one hand, we have to develop the tools that can extract as much value and insight as possible from data sets; and on the other, we have to find ways of unearthing realizable insights that can deliver value for customers and stakeholders. Pulling off this double goal is no mean feat. But the benefits for ergonomics and workplace health alone make it a worthwhile objective and, potentially, a game-changer.

By George Foot

Converting Mega Cities Into Smart Ones

Converting Mega Cities Into Smart Ones

Smart Cities: A Vision For A Sustainable Future

If today’s cities seem to be wasteful, uncaring and overwhelming, then brace yourselves for some sobering statistics: in only 15 years from now, approximately 60% of the world’s population will live in an urban center. And by 2050 that figure will be nearer to 70%.

However, where some see chaos and unmanageable growth, others see an opportunity to create a responsive, interconnected, sustainable vision for urban citizens.The unprecedented sophistication of the cloud and the explosive growth of the Internet of Things is making smart, efficient cities a goal that is within reach for the whole planet.

Couldn’t cities be equipped with enough sensors and feedback loops to manage most of their services automatically while making the best possible use of resources?” That’s the underlying question behind Siemens City Intelligence Platform, an innovative and progressive system which seeks to create smart cities that optimize the use of their resources and incorporate intelligent data into all aspects of urban planning.

Scaling Up

A number of smaller European cities are already implementing these models and providing real data which can be used in the future as the projects scale up to tackle the challenges posed by the mega-cities of the world.


(Image Source: demographia)

Smart cities represent a great revenue opportunity for technology and services providers (TSPs), but providers need to start to plan, engage and position their offerings now,” said Bettina Tratz-Ryan, research vice president at Gartner.

At both a private and public level, this seems to be happening as more and more devices are connected to the internet and the stream of data produced by our daily lives grows exponentially. Every month, 328 million new devices are being connected to the internet, according to Mobile Future.

Smart buildings stand at the center of this complex urban matrix, supported by flexible work setups and integrated, carbon-neutral transport solutions Together, they provide a vision of a sustainable future within our grasp.

Inside the home or office, smart LED lighting, healthcare monitoring, smart locks and networked entertainment will become the norm and lead to massive savings in CO2-emissions. Buildings account for over 70% of urban emissions. Smart buildings will be connected to weather forecasting software, allowing them to automatically set the right temperature for comfort while reducing energy costs. Energy providers will soon be setting up contracts allowing them to shut down devices while they are idle, resulting in huge energy savings.

Turning Green

Out on the streets, real-time information and user-friendly apps will make good decision-making on traffic patterns easy to do. For example, the Green Mobility App “has been developed as part of the European Union’s “Streetlife” project, which is intended to encourage people to use not only the fastest and cheapest transport connections but also those that have the smallest environmental footprint.”

This trend will only accelerate with the introduction of self-driving cars that “will most likely be able to communicate with one another to prevent accidents and make situation-based decisions for the benefit of the whole urban grid.”

Workplaces that offer flexibility through online collaboration are already having a profound effect on the way we live and work today. Thanks to cloud computing, teams of workers can access databases, communicate via mailboxes and by using project management tools from anywhere at anytime.


(Infographic Source: Siemens)

Ultimately, the collection and processing of reliable data is at the heart of all the hopes and dreams for smart cities of the future. From energy to healthcare, education, entertainment and logistics, a smart city can work together seamlessly to provide the best living experience for the people living there and for the planet as a whole. “New communication technologies will increasingly facilitate coordination between governmental and social agencies and private individuals”, explains the report.

If we accept that urban living is the way of the future, then we need to make this work and we need to see our cities evolving rapidly. City Intelligence Platform project manager Dr. Christian Schwingenschlögl explains his ultimate vision, of a “comprehensive urban operating system based on highly developed algorithms that are capable of improving their performance on a lasting basis as data volumes increase.

By Jeremy Daniel

Cyber Security: An Ounce of Prevention

Cyber Security: An Ounce of Prevention

Cyber Security Awareness

A new breed of technologies now exists that takes snooping to a completely new level. Launched from ads broadcast on TV, or appearing inside or alongside a web page on your computer, they send out an inaudible signal – inaudible to humans, that is – but very clear and understandable by the devices that surround you. This technology, which goes by several names and is manufactured by more than one company, seeks to solve a marketer’s key conundrum: just how do consumers react to advertisements, and how can this be fine-tuned? The signal essentially gets all the smart devices owned by the average person – smartphone, PC, tablet and intelligent car key fob – to share information about what their human owners do: where they go, what they buy and what they research online. The software behind this technology consolidates information from all of these devices (vastly improving a sponsor’s knowledge of consumer behavior), which can then be used to design and deploy a more efficient type of advertising.

Most people are not aware of the existence of this technology, but those who hear about it generally react negatively, considering this to be a significant invasion of privacy. They did not know it existed. Why? Because they did not have the time to find out.

Individual Consumer Focus

Although this specific snooping technology takes aim at individual consumers rather than a specific company or enterprise, it carries with it a sobering reality for both worlds. There are people out there who will do anything to get at what you have, whether it is to learn about you, steal from you, sabotage you or all three. Their quest is relentless, and the people behind this are extremely creative.


(Image Source: Shutterstock)

So this is the challenge for every person involved in cyber security (the professionals, but also the average people): keeping up with relentless innovation from those trying to get in. It’s easy to blame the bad guys, since they do what bad guys do. But there is much that people can do to mount a strong defense, and a great deal of this has to do with time.

People have allowed themselves to become too busy. They fill their calendars 100 percent with tasks, leaving no time for reflection, planning and learning. In the case of the snooping technology, more people could have learned about it sooner if they had more time in their day for ongoing learning and reflection.

Lack Of Time Is Detrimental To Security Health

Many security analysts will point to the fact that there needs to be a parallel system within the world of cyber security that focuses on time rather than technology, since it is time – or more precisely, the lack of it – that is responsible for a great deal of the damage. For example:

Most security professionals spend their time fighting fires, answering requests and checking existing system integrity. They spend their entire day dealing with the here-and-now.

Most working people who are not cyber security specialists also suffer from time deficit. They are overloaded with tasks, email, crises and meetings. They don’t have the time to devise sophisticated passwords; they prefer to use cloud-based technologies for calendaring, directions and file storage; and they’re trying to get through an overloaded day as best they can.


Both of these groups of people can take a great leap forward in the battle against cybercrime by being more aware of the strategic value of time.

Anticipating Future Events

Security specialists, for example, need to be able to carve out a block of undisturbed time every day to be used for planning, anticipation of future events, continuing the learning process and being able to find out more about the things they don’t know enough about. Permission for this time allocation must come from their own time-management skills, but it must be reinforced and endorsed by company management and co-workers. This is time invested, not wasted.

Similarly, end users and company employees also need to be allowed to allot a certain amount of their time toward proactive security-related habits. Far fewer people will be fooled by phishing scams if they are mentally calm enough to not panic when reading them. These same people will be better able to devise and regularly update their passwords, use two-factor authentication or seek out secure methods for communicating, instead of relying on insecure Wi-Fi, including their own systems at home.

When contemplating cyber security, most people immediately think of software as both the cause of, and the solution to, the problem. But human beings have a great role to play as well. Simple allotments of time in the busy workday will pay off through the delivery of skills, habits and mindsets that make it much harder for cyber criminals to penetrate.

For more on this topic, go to, sponsored by HP Enterprise Services.

By Steve Prentice

Cloud Computing – The Game Changer

Cloud Computing – The Game Changer

Global Cloud Index

In October, Cisco released its Global Cloud Index (GCI) report for 2014-2019, projecting a near 3-fold growth of global data center traffic, with predictions that this traffic will reach 8.6 zettabytes (cloud data center traffic) and 10.4 zettabytes (total data center traffic) per year in 2019 and 80% of it will come from the Cloud. It’s predicted that the Middle East and Africa will show the highest Cloud traffic growth at 41% CAGR, followed closely by Eastern Europe (38% CAGR), and North America (33% CAGR). Cloud computing has already revolutionized the way we live and do business, but it’s evident the evolution has just begun.


Cloud Drivers

Cisco predicts that the development of IoT will notably increase cloud traffic growth as a broad range of IoT applications generate data that may reach 507.5 zettabytes per year in 2019. Today, the majority of IoT data is stored on individual devices, but that could change with the evolution of big data analytics and application demand.

Cisco’s GCI also projects that Software as a Service (SaaS) will be the most adopted and popular service model for cloud workloads by 2019, increasing 14% between 2014 and 2019, but Infrastructure as a Service (IaaS) workloads and Platform as a Service (PaaS) workloads of the total cloud workloads will drop.

Cloud Mobility Changing our Lives



Cloud is encouraging the uptake of gaming with its broad reach as well as the power to provide high speed and optimum hardware requirements to anyone. And with new applications developing for almost every industry, including healthcare, insurance, and education, the Cloud is literally gamifying our lives.

Information Overload

While the Cloud is likely to make maintenance and repair easier as Cloud-based apps alert users of failures and connect to the net for self-repair procedures, we are also likely to find ourselves inundated with notifications, reports, advice, and warnings. Add to this, marketers will be taking every opportunity to tailor shopping experiences and develop relationships, so advice and suggestions aren’t likely to be in short supply.

Making You Smarter

Of course, as the Cloud turns mobile devices into supercomputers, we’ll have access to more information to make smarter decisions, having the power to analyze almost any information wherever we are. Moreover, the possibilities for IoT devices that make us more intelligent are endless.

Remove Business Constraints

As small- and medium-sized businesses leverage the Cloud, geographical and budget constraints will fade with the benefits of scalability. Businesses won’t need to deploy on-site infrastructure to run operations and will, in days, be able to go global and keep up with much larger companies.

Healthier Homes

With the flourishing home health monitoring market, public and private Cloud will make our homes healthier. As the Cloud provides doctors with wireless patient monitoring, valuable data can be analyzed for the creation of better treatment plans.

The Babel Fish

Cloud computing is already providing mobile-device users with accurate speech recognition that may fade language barriers almost as well as Douglas Adams’ Babel Fish. We might not have long to wait for a software able to recognize and then translate audio over a mobile device, providing users with real-time translation services for all their calls.

Not matter the industry or region, Cloud is changing our lives in dramatic and exciting ways. Do you have any ideas or hopes for the next big Cloud innovation? Let us know in the comments below.

By Jennifer Klostermann

Savision’s Version 7.5 of Live Maps Unity

Savision’s Version 7.5 of Live Maps Unity

Live Maps Unity

Declared the number one Microsoft System Center, VMware and Hyper-V ISV Partner in the world, Savision’s key solution Live Maps Unity monitors organizations’ performance and service health, integrating seamlessly with Microsoft System Center Operations Manager, Service Manager, and ServiceNow, to provide one powerful, unified solution that smoothly integrates organizational processes for incident and change management. And Savision has just released version 7.5 of Live Maps Unity, with major enhancements providing users with even more control over their IT environments, and making it “the most powerful solution ever released by Savision”.


Advanced Service Level Agreement Monitoring

One of several new features includes the facility for business service owners and operations teams to be proactively notified when individual SLAs are in danger of being missed. Live Maps Unity now ensures that every SLA created is associated with a System Center Operations Manager monitor, providing alerts ranging from Healthy to Warning to Critical as SLA targets approach. Finally, should the necessary action not be taken, a Breach alert is activated.

New Web Portal

dennis-rietvinkIn line with mobile trends, Live Maps Unity is now also available on mobile devices through recently unveiled, highly responsive web portal. Wholly free of Silverlight, the new portal shows the health explorer, allows configuration of maintenance mode, and enables the execution of tasks for any System Center Operations Manager object. Says Dennis Rietvink, Co-Founder of Savision and VP of Product Management, “The features of the 7.5 version were inspired by the feedback we received from our customers. Our mission is to give them innovative and reliable solutions to manage their IT environments, so they can provide their own customers with the best service possible.”


Tailoring to both budget and project needs of customers, Live Maps Unity is available through flexible licensing options, with a choice of either a perpetual or subscription license. Following Live Maps Unity v. 7.5, Savision plans to focus innovation on a vendor-agnostic solution with the ability to support multiple platforms, thus ensuring their products need no longer be tied to a single vendor.

Savision, the market leader in business service and cloud management solutions for Microsoft System Center, provides monitoring and visualizing capabilities for the entire cloud and data center infrastructure that transform IT data into relevant, predictive and actionable information to bridge the gap between IT and business. With over 50 registered partners in more than 40 countries, and solutions scaling small to medium business, as well as government bodies and Fortune 500 companies operating across fields such as retail, education, technology, and financial services, Savision solutions have already been adopted by over 700 organizations globally. For a hands-on experience, try their live demo environment.

By Jennifer Klostermann

Oracle Is Extremely Bullish On The Cloud

Oracle Is Extremely Bullish On The Cloud

Bullish On The Cloud

Global software giant Oracle laid out, in no uncertain terms, its ambition to be the dominant player in the cloud over the next ten years at its annual Oracle OpenWorld gathering late last month. CEO Mark Hurd and Oracle Founder Larry Ellison both laid out a powerful vision of the cloud and the way they see business moving in the next 10 years.

During his keynote address CEO Mark Hurd predicted that:

By 2025, over 80% of all applications will be in the cloud Click to Tweet
as opposed to the modest 25% that are there today. Furthermore, he boldly stated that only two Software-as-a-service (SaaS) providers will have 80% of that market, and that “I volunteer us to be one of them”, to appreciative laughter from the packed auditorium.

The commitment to cloud computing and the direction of the company became apparent when Oracle founder Larry Ellison opened the gathering by saying “The transition to the cloud is a generational change – this is a big deal. This is as big of a deal as when personal computers showed up.

Rapid Innovation

The transition to the cloud is being driven by the economic realities of the moment and an unworkable reliance on infrastructure that was built “pre-search, pre-mobile, pre everything we know.” Hurd went to great lengths explaining that the new cloud is “about a less complex environment; it’s about a more secure environment with rapid innovation that’s easy. That’s what’s driving this and nothing else – it’s macro and micro economics, an ability to get from here to there at a lower cost and get to faster innovation now.”

The weeklong gathering devoted countless hours to Oracle’s ambitions to lead in the cloud and to manage the transitional period. Ellison spoke of “A long period of transition and co-existence as more and more workloads move off premise and into the cloud.” Topics such as Oracle’s Cloud Strategy, accelerating digital transformation, the Supply Chain Management Cloud and more dominated proceedings and firmly set out the direction of the company. To further support Oracle’s focus on cloud based connected technologies, they’ve recently introduced a series of new innovations within the Oracle Marketing Cloud. In a press release this morning.

kevin-akeroydAs we look ahead to 2016, marketing’s ability to modernize existing processes and embrace data, technology and content will increasingly define the success of organizations across all industries,” said Kevin Akeroyd, SVP and GM, Oracle Marketing Cloud. “For many marketers, this will require a significant transformation and that is why we are so focused on making marketing technology more integrated, more holistic and, frankly, easier to use. With the latest enhancements to the Oracle Marketing Cloud, we continue to deliver on that vision with an exciting set of new innovations that improve sales enablement, allow better cross-channel orchestration and help marketers directly attribute revenue to marketing activities…

Continued Support

Other cloud supporters taking part in last month’s event, such as GE and AIG were firmly on the same page. Jim Fowler, CIO of GE told the gathering that “GE is undergoing its most important and largest transformation in its 130-year history. It’s the cloud that enables it.” Mike Brady, the Chief Technology Officer of AIG explained how his organization is adopting a “two-speed” cloud-based model that allows it to host its legacy applications either internally or in the cloud, and to move to “very, very fast development capabilities.

The biggest challenge that both providers and consumers are facing is around security. Larry Ellison devoted most of his address to the issues of security and improvements in Infrastructure as a Service (IaaS) “While we’re doing pretty well in terms of improving our reliability in the cloud and lowering cost in the cloud,” he explained, “the biggest concern we have as an industry, and the consumers of our technology, their biggest concern is security.”

Hurd was extremely bullish about Oracle’s security capabilities, balancing out Ellison by confidently claiming that “We are fully patched, fully secured, fully encrypted – that’s our cloud,” he said.

By Jeremy Daniel

Banking On Recurring Revenue In The Cloud

Banking On Recurring Revenue In The Cloud

Recurring Revenue In The Cloud

Many common traditions have held up for centuries (Thanksgiving dinner, anyone?), but the post millennial world of business and technology has perennially followed the idea that traditions are meant to be broken.

Take a look at the radical change in the way content is consumed.Traditionally, cell phones were used as mobile devices for conversation and upgraded every two years, usually when a service plan expired. Movie lovers rented and returned DVDs to a store (sometimes with a late fee). People watched music videos on MTV and bought CDs. Those conventions, once considered bleeding edge, are long gone. Over the last decade our society has completely changed the way it consumes content, thanks in large part to the rise of mobile devices and the ubiquity of cheap high-speed Internet connectivity and wifi. The broad based adoption of recurring revenue by businesses creating and distributing this content has only accelerated this trend.

Breaking The Old Traditions

In short, if you think the way you run your business will remain the same over the next five years, you’re in for an unpleasant surprise.


(Image Source: Shutterstock)

Businesses today must break old traditions in order to meet the constantly changing demands and needs of customers, who increasingly want what they want, when they want it and how they want it. To take advantage, companies are switching to recurring services. 47% of U.S. businesses have already adopted or are considering adopting a recurring revenue model and the number is steadily rising. The result is undeniable – business booms, upstarts become household names, and established enterprises are reinvented.

Yet supporting this level of demand is increasingly difficult.  It requires flexible business models and processes that can easily repackage existing products and services into dynamic product catalogs full of tailored offerings that meet changing needs.

Despite the challenges, the carrot is proving tempting. Check out these companies who have successfully leveraged the content provided via their networks and repackaged it into recurring services:

YouTube Red

This powerhouse recently joined the recurring revenue subscription world with the announcement of YouTube Red, a $9.99 ad-free monthly subscription channel stocked with original programming like shows from popular YouTubersPewDewPie, Lilly Singh, and the Fine Brothers. The service also offers access to YouTube’s gaming app and YouTube Music, a new app that replaces YouTube Music Key (launching later this year). Subscribers can access this content on their computer, mobile, and television.


YouTube Red is welcomed by avid YouTubers (both content uploaders and content viewers) who are annoyed by the platform’s video ads. According to the company,YouTube Red differs from Netflix’s movies, shows, and originals as it will “offer premium features with a new way to enjoy music and some original content from people who have become really popular on YouTube.”


Apple is no stranger to disruption. The company revolutionized the mobile phone, sparking the transformation into the multi-use smart phone it is today. And Apple continues to monetize new opportunities by constantly changing existing products and services to mirror consumer changes and preferences. After dominating music with the iTunes store, Apple released Apple Music Radio, a subscription music service, when iTunes sales declined.

But Apple did not stop with services – the company has even turned to recurring revenue models for its products with the launch of the Apple iPhone Upgrade Program earlier this year. The 6S and 6S Plus iPhone models are available through a monthly payment plan directly with Apple, with plans starting at $32/month and an upgrade offer every 12 months. This new payment option indicates that Apple is ready to dive head first into expanding its recurring revenue models as it empowers Apple to establish a more predictable revenue stream for years out, all while they fortify its brand loyalty by tethering customers to more frequent upgrades on an affordable basis.


Earlier this year, Nickelodeon targeted a new market when it launched Noggin, a mobile subscription app for preschoolers featuring award-winning shows along with music and educational videos. Noggin targets the mobile consumer, like a family with young children on a road trip to Disneyland.

With Noggin’s launch, it’s clear that Viacom sees the long-term benefits of recurring revenue. When the company didn’t renew its contract with Netflix in 2013, it shut off streaming access to popular Nickelodeon shows. As a result, Viacom knew this service would be attractive to parents of Nickelodeon-loving children, who would buy and then take their favorite programs on the road with them via tablet or smartphone. As consumers continue to shift away from cable and towards streaming, Viacom found a way to continue to monetize Nickelodeon’s most popular shows through a subscription service that guarantees a continuous revenue stream.

The good news is that successful monetization via recurring revenue does not require you to reinvent the wheel. You just have to replace the spokes.Doing so requires a flexible business model and agile billing system that can adapt your continuously changing needs. The way your business runs will change – are you going to be ready?

By Tom Dibble


CloudTweaks Comics
The Conflict Of Net Neutrality And DDoS-Attacks!

The Conflict Of Net Neutrality And DDoS-Attacks!

The Conflict Of Net Neutrality And DDoS-Attacks! So we are all cheering as the FCC last week made the right choice in upholding the principle of net neutrality! For the general public it is a given that an ISP should be allowed to charge for bandwidth and Internet access but never to block or somehow…

The DDoS That Came Through IoT: A New Era For Cyber Crime

The DDoS That Came Through IoT: A New Era For Cyber Crime

A New Era for Cyber Crime Last September, the website of a well-known security journalist was hit by a massive DDoS attack. The site’s host stated it was the largest attack of that type they had ever seen. Rather than originating at an identifiable location, the attack seemed to come from everywhere, and it seemed…

Cloud Infographic – DDoS attacks, unauthorized access and false alarms

Cloud Infographic – DDoS attacks, unauthorized access and false alarms

DDoS attacks, unauthorized access and false alarms Above DDoS attacks, unauthorized access and false alarms, malware is the most common incident that security teams reported responding to in 2014, according to a recent survey from SANS Institute and late-stage security startup AlienVault. The average cost of a data breach? $3.5 million, or $145 per sensitive…

Cloud Infographic: Security And DDoS

Cloud Infographic: Security And DDoS

Security, Security, Security!! Get use to it as we’ll be hearing more and more of this in the coming years. Collaborative security efforts from around the world must start as sometimes it feels there is a sense of Fait Accompli, that it’s simply too late to feel safe in this digital age. We may not…

A New CCTV Nightmare: Botnets And DDoS attacks

A New CCTV Nightmare: Botnets And DDoS attacks

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Timeline of the Massive DDoS DYN Attacks

Timeline of the Massive DDoS DYN Attacks

DYN DDOS Timeline This morning at 7am ET a DDoS attack was launched at Dyn (the site is still down at the minute), an Internet infrastructure company whose headquarters are in New Hampshire. So far the attack has come in 2 waves, the first at 11.10 UTC and the second at around 16.00 UTC. So…

Reuters News: Powerfull DDoS Knocks Out Several Large Scale Websites

Reuters News: Powerfull DDoS Knocks Out Several Large Scale Websites

DDoS Knocks Out Several Websites Cyber attacks targeting the internet infrastructure provider Dyn disrupted service on major sites such as Twitter and Spotify on Friday, mainly affecting users on the U.S. East Coast. It was not immediately clear who was responsible. Officials told Reuters that the U.S. Department of Homeland Security and the Federal Bureau…

Achieving Network Security In The IoT

Achieving Network Security In The IoT

Security In The IoT The network security market is experiencing a pressing and transformative change, especially around access control and orchestration. Although it has been mature for decades, the network security market had to transform rapidly with the advent of the BYOD trend and emergence of the cloud, which swept enterprises a few years ago.…

Are CEO’s Missing Out On Big Data’s Big Picture?

Are CEO’s Missing Out On Big Data’s Big Picture?

Big Data’s Big Picture Big data allows marketing and production strategists to see where their efforts are succeeding and where they need some work. With big data analytics, every move you make for your company can be backed by data and analytics. While every business venture involves some level of risk, with big data, that risk…

Three Ways To Secure The Enterprise Cloud

Three Ways To Secure The Enterprise Cloud

Secure The Enterprise Cloud Data is moving to the cloud. It is moving quickly and in enormous volumes. As this trend continues, more enterprise data will reside in the cloud and organizations will be faced with the challenge of entrusting even their most sensitive and critical data to a different security environment that comes with using…

Your Biggest Data Security Threat Could Be….

Your Biggest Data Security Threat Could Be….

Paying Attention To Data Security Your biggest data security threat could be sitting next to you… Data security is a big concern for businesses. The repercussions of a data security breach ranges from embarrassment, to costly lawsuits and clean-up jobs – particularly when confidential client information is involved. But although more and more businesses are…

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

Why Businesses Need Hybrid Solutions Running a cloud server is no longer the novel trend it once was. Now, the cloud is a necessary data tier that allows employees to access vital company data and maintain productivity from anywhere in the world. But it isn’t a perfect system — security and performance issues can quickly…

Cloud Native Trends Picking Up – Legacy Security Losing Ground

Cloud Native Trends Picking Up – Legacy Security Losing Ground

Cloud Native Trends Once upon a time, only a select few companies like Google and Salesforce possessed the knowledge and expertise to operate efficient cloud infrastructure and applications. Organizations patronizing those companies benefitted with apps that offered new benefits in flexibility, scalability and cost effectiveness. These days, the sharp division between cloud and on-premises infrastructure…

Protecting Devices From Data Breach: Identity of Things (IDoT)

Protecting Devices From Data Breach: Identity of Things (IDoT)

How to Identify and Authenticate in the Expanding IoT Ecosystem It is a necessity to protect IoT devices and their associated data. As the IoT ecosystem continues to expand, the need to create an identity to newly-connected things is becoming increasingly crucial. These ‘things’ can include anything from basic sensors and gateways to industrial controls…

Cloud-based GRC Intelligence Supports Better Business Performance

Cloud-based GRC Intelligence Supports Better Business Performance

Cloud-based GRC Intelligence All businesses need a strategy and processes for governance, risk and compliance (GRC). Many still view GRC activity as a burdensome ‘must-do,’ approaching it reactively and managing it with non-specialized tools. GRC is a necessary business endeavor but it can be elevated from a cost drain to a value-add activity. By integrating…


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