Category Archives: Technology

MARKETING EXECS BEEFING UP ON MARTECH STRATEGIES

MARKETING EXECS BEEFING UP ON MARTECH STRATEGIES

Martech Strategies As budgets shift from traditional marketing streams to marketing technology, it’s essential that both marketers and business leaders understand marketing technology and keep up with the developments. According to eMarketer, 78% of US senior marketers surveyed believe gaining this understanding of marketing technology is increasingly relevant to their success, and the majority of Western…

4 MONETIZATION MODELS FOR THE DIGITAL BUSINESS ERA

4 MONETIZATION MODELS FOR THE DIGITAL BUSINESS ERA

4 Monetization Models Digital business is expected to generate billions in new revenue in the next four to five years. However, MGI Research predicts that digital businesses will need to increase their time to market by 40 percent. Many global executives admit they are unprepared to monetize their operations. The million dollar question is: how…

CYBERSECURITY EXPERTS RACING TO KEEP PACE WITH GROWING CYBER THREATS

CYBERSECURITY EXPERTS RACING TO KEEP PACE WITH GROWING CYBER THREATS

The cyberwar is on! At this stage of the game, the stakes are higher than ever, and safeguarding networks from cyberattacks is a devilish combination of Chicken and Cat-and-Mouse. Attacks are now so commonplace that many events of serious cybersecurity breaches go uncovered by mainstream media. Despite the rapid advancements in IT security technology, hackers…

ARTIFICIAL INTELLIGENCE IN THE ENTERPRISE

ARTIFICIAL INTELLIGENCE IN THE ENTERPRISE

Artificial Intelligence Since the dawn of the computer age we have been enthralled by the prospect of Artificial Intelligence. It dominated the science fiction of the 1950s and 1960s, and it was a passion so strong that it bled into the fabric of day-to-day existence. Everyone wanted their own robot servant, everyone got a little…

DO YOU REALLY KNOW WHAT TWO-FACTOR AUTHORIZATION IS?

DO YOU REALLY KNOW WHAT TWO-FACTOR AUTHORIZATION IS?

Two-Factor Authorization Two-factor authorization. Most of us think we know what it is, but a recent news event brought something alarming to my attention: even huge companies misunderstand what two-factor authorization means, and your personal information could end up at risk because of this. Let’s start with this recent report: United Airlines changed its security…

TWEAKING WITH APPLICATION ASSESSMENT TOOLS

TWEAKING WITH APPLICATION ASSESSMENT TOOLS

Application Assessment We have all seen the TV commercial where impossible situations are solved quickly by simply pressing a button market “Easy.” For many organizations, the cloud presents a difficult transition. Over the past few years as a consultant helping organizations consider cloud computing, I have developed a number of useful tools to help customers…