Category Archives: Trends

GSMA Report: North America at The Forefront of New Mobile Technologies

GSMA Report: North America at The Forefront of New Mobile Technologies

 GSMA Report: New Mobile Technologies A new study published by GSMA at the GSMA Mobile 360 Series – North America conference in Atlanta, Georgia, probes the increasing trend of the adoption of new mobile technologies in North America. The region is home to more than 250 million unique subscribers, which is expected to increase to 268 million…

The Rise Of Predictive Marketing

The Rise Of Predictive Marketing

Predictive Marketing With over $100 million in venture capital invested in predictive marketing companies, predictive analytics, Big Data, and all that attends are of key consideration to marketers.  A Forbes Insights’ study, co-authored by Lattice Engines – The Predictive Journey: 2015 Survey on Predictive Marketing Strategies, based on a survey of 308 North American executives representing…

Furthering Business By Seeing Beyond

Furthering Business By Seeing Beyond

Furthering Your Business Here is a typical customer service story that illustrates the gap between the power of modern commerce and the struggling mindset of business. John is a retail customer, who, like many people, enjoys shopping at specific stores. He re-visits these stores often, out of habit and convenience. He recently purchased a coffee…

The Future of Employee Engagement

The Future of Employee Engagement

Employee Engagement Employees face a number of challenges in their day-to-day jobs, with emails, distractions and a never-ending workload topping the bill. A great deal of time is spent learning to use business technologies in the name of improved productivity, but, twenty-five years after the release of Microsoft Windows, there are still significant gaps between…

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