Category Archives: Uncategorized

Google seeks to revitalize advertising through brand lift studies

Google seeks to revitalize advertising through brand lift studies

Google Brand Lift Studies At a recent technology conference, Google’s vice president of display and video advertising products, Neal Mohan, stated that Google is focused on “cracking the brand advertising nut for digital” media. One of the ways they seek to do this is through new methods that measure how ads perform, such as “brand-lift studies,” which…

The Cat Within – Google Image Recognition

The Cat Within – Google Image Recognition

Google can see cats The unofficial star of the Internet is the cat. As a running joke concerning the ease by which time can be wasted online, cat videos and the grumpy cat are recurring stars. Google has now reinjected legitimacy into this cultural meme by using visuals of cats as a flagship for its new…

Cloud Infographic –  DDoS attacks, unauthorized access and false alarms

Cloud Infographic – DDoS attacks, unauthorized access and false alarms

DDoS attacks, unauthorized access and false alarms Above DDoS attacks, unauthorized access and false alarms, malware is the most common incident that security teams reported responding to in 2014, according to a recent survey from SANS Institute and late-stage security startup AlienVault. The average cost of a data breach? $3.5 million, or $145 per sensitive…

Project Loon – From Wi-Fi to High-Fi

Project Loon – From Wi-Fi to High-Fi

Project Loon Although the Internet appears universal and omnipresent to those who use it, the majority of the world still lacks access to it, due to many factors, including economics, terrain, political instability and straight-up poverty. A handful of high-profile Internet giants is setting about changing that, by changing the way the Internet signal travels: instead of…

Top 5 Big Data Misconceptions – A Lighter Look

Top 5 Big Data Misconceptions – A Lighter Look

Big Data Misconceptions We have decided to take a look back at our comic library and compile a list of our favorite Top 5 Big Data related comics over the past 5 years. Many of our long-term loyal readers have enjoyed these, while some of our newer followers can now partake in series of archived…

Oxford’s Mobile Robotics Group – Driving Into The Future

Oxford’s Mobile Robotics Group – Driving Into The Future

Discussion has been rampant with regards to driverless cars over the past several months – and for good reason. It’s a multi-billion dollar industry which is expected to be one of the largest areas of interest related to Internet of Things. Prof Paul Newman, one of the leaders of the driverless-car project, he made it…

Halcyon Software Announces New Security Product For Securing Exit Points

Halcyon Software Announces New Security Product For Securing Exit Points

Halcyon Software Announces New Security Product PETERBOROUGH, England, October 23, 2014 /PRNewswire/ — New tool enables organisations to achieve higher levels of compliance when conforming to global regulatory requirements  Halcyon Software, a global leader in multi-platform systems management software, today announced the… Read the source article at PR Newswire

IBM Stumbles Amid Earnings Concerns

IBM Stumbles Amid Earnings Concerns

IBM Stumbles Amid Earnings Concerns Last week, IBM and SAP shook the cloud computing world with the announcement that they would be embarking on a massive strategic partnership. The partnership was designed “to offer a more holistic service to their clients,”. The shock waves from this announcement were so strong that other firms were reportedly…

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