Category Archives: Uncategorized

How the Role of Chief Marketing Technologist is Changing.

How the Role of Chief Marketing Technologist is Changing.

The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change.  Why? In many cases, marketing executives are recalibrating the role to focus on more strategic efforts. For example, one CMO I recently interviewed told me she had inadvertently tasked her chief marketing technologist with the type of …

The Video of our “Social Software Smackdown: Yammer Versus Box Versus Salesforce” is Now Available Online

This week at our Catalyst Conference in San Diego, I hosted our first ever “Social Software Smackdown,” a panel discussion among Chris Yeh (Box), Steve Gillmor (salesforce.com) and Adam Pisoni (Yammer). I am happy to report that the video of this session is now available from Gartner Events on Demand (note: requires registration or login…

Don’t Get Bullied by IT

Don’t Get Bullied by IT

In a modern world of self-service technology, enterprises have been introduced to a new technology — shadow IT. Shadow IT, also known as rogue IT or stealth IT, can be defined as IT systems and hardware and software solutions that are not approved or supported by an organization’s IT department. This includes, but is not…

VMworld 2014 – My Impressions of Cloud Announcements

VMworld 2014 took place in San Francisco, CA this week, with ~22,000 attendees descending for the annual event that showcases VMware’s newest announcements and product/service advancements.  I attended once again to pay particular attention to VMware’s cloud movements.  Here are a few of my impressions. vCloud Air Read the source article at Gartner Blog Network

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Cloud Migration – 10 ‘Do it Right’ Tips

Cloud Migration – 10 ‘Do it Right’ Tips

Cloud Migration – 10 ‘Do it Right’ Tips Businesses continue to adopt the cloud at break neck speed. Inherent benefits like lower operational costs, no infrastructure overheads, and quick access to better technology make cloud a very attractive proposition for businesses, especially start-ups and SMEs. However moving from legacy to the cloud environment has its…

The Business Benefits of Cloud CRM

The Business Benefits of Cloud CRM

The Business Benefits of Cloud CRM From software deployment, to mobility, to wearable technology, cloud computing has transformed seemingly every aspect of modern business. Research indicates cloud applications and platforms will be at the forefront of IT spending by 2016, with half of all enterprises implementing cloud solutions by 2017. One of the quickest markets…

4 Different Types of Attacks – Understanding the “Insider Threat”

4 Different Types of Attacks – Understanding the “Insider Threat”

Understanding the “Insider Threat”  The revelations that last month’s Sony hack was likely caused by a disgruntled former employee have put a renewed spotlight on the insider threat. The insider threat first received attention after Edward Snowden began to release all sorts of confidential information regarding national security. While many called him a hero, what…

The iCloud Scandal – Who Is To Blame? –  ‘Cloud’ Security vs. ‘Internet’ Security

The iCloud Scandal – Who Is To Blame? – ‘Cloud’ Security vs. ‘Internet’ Security

How the iCloud Scandal Has Helped to Define the Difference Between ‘Cloud’ Security and ‘Internet’ Security Busting the myth that bad cloud security was to blame for Apple’s recent celebrity data disaster Overview: We discuss the ‘celebrity hacking’ iCloud saga and debate whether or not the breach was likely down to Cloud encryption issues or…

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