Martech

Marketing Technologies

"Martech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives..."

- MarketingLand

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How Your Startup Can Benefit From Cloud Computing And Growth Hacking

By Jennifer Klostermann

Ambitious Startups An oft-quoted statistic, 50% of new businesses fail within five years. And the culling of startups is even more dramatic, with an estimated nine out of ten folding. But to quote Steve Jobs, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” So while there are a few must-have ingredients such as products that work as they should, products that perform as they’re required…