MARKETING EXECS BEEFING UP ON MARTECH STRATEGIES

MARKETING EXECS BEEFING UP ON MARTECH STRATEGIES

Martech Strategies As budgets shift from traditional marketing streams to marketing technology, it’s essential that both marketers and business leaders understand marketing technology and keep up with the developments. According to eMarketer, 78% of US senior marketers surveyed believe gaining this understanding of marketing technology is increasingly relevant to their success, and the majority of Western…

4 MONETIZATION MODELS FOR THE DIGITAL BUSINESS ERA

4 MONETIZATION MODELS FOR THE DIGITAL BUSINESS ERA

4 Monetization Models Digital business is expected to generate billions in new revenue in the next four to five years. However, MGI Research predicts that digital businesses will need to increase their time to market by 40 percent. Many global executives admit they are unprepared to monetize their operations. The million dollar question is: how…

CYBERSECURITY EXPERTS RACING TO KEEP PACE WITH GROWING CYBER THREATS

CYBERSECURITY EXPERTS RACING TO KEEP PACE WITH GROWING CYBER THREATS

The cyberwar is on! At this stage of the game, the stakes are higher than ever, and safeguarding networks from cyberattacks is a devilish combination of Chicken and Cat-and-Mouse. Attacks are now so commonplace that many events of serious cybersecurity breaches go uncovered by mainstream media. Despite the rapid advancements in IT security technology, hackers…

ARTIFICIAL INTELLIGENCE IN THE ENTERPRISE

ARTIFICIAL INTELLIGENCE IN THE ENTERPRISE

Artificial Intelligence Since the dawn of the computer age we have been enthralled by the prospect of Artificial Intelligence. It dominated the science fiction of the 1950s and 1960s, and it was a passion so strong that it bled into the fabric of day-to-day existence. Everyone wanted their own robot servant, everyone got a little…

DO YOU REALLY KNOW WHAT TWO-FACTOR AUTHORIZATION IS?

DO YOU REALLY KNOW WHAT TWO-FACTOR AUTHORIZATION IS?

Two-Factor Authorization Two-factor authorization. Most of us think we know what it is, but a recent news event brought something alarming to my attention: even huge companies misunderstand what two-factor authorization means, and your personal information could end up at risk because of this. Let’s start with this recent report: United Airlines changed its security…

PASSION AND STRONG RELATIONSHIPS KEY TO INVESTMENT SUCCESS

PASSION AND STRONG RELATIONSHIPS KEY TO INVESTMENT SUCCESS

Investment Strategies Sponsored series by the Valsef Group Investment, venture capitalism, mergers and acquisitions. For many, these endeavours are considered the sport of the rich and famous. But one Canadian startup is proving that strong relationships and passionate minds are just as, if not better, equipped for these rewarding undertakings. CloudTweaks discusses Valsef Group, its…

Three Tips To Simplify Governance, Risk and Compliance

Three Tips To Simplify Governance, Risk and Compliance

Governance, Risk and Compliance Businesses are under pressure to deliver against a backdrop of evolving regulations and security threats. In the face of such challenges they strive to perform better, be leaner, cut costs and be more efficient. Effective governance, risk and compliance (GRC) can help preserve the business’ corporate integrity and protect the brand,…

Part 1 – Connected Vehicles: Paving The Way For IoT On Wheels

Part 1 – Connected Vehicles: Paving The Way For IoT On Wheels

Connected Vehicles From cars to combines, the IoT market potential of connected vehicles is so expansive that it will even eclipse that of the mobile phone. Connected personal vehicles will be the final link in a fully connected IoT ecosystem. This is an incredibly important moment to capitalize on given how much time people spend…

Staying on Top of Your Infrastructure-as-a-Service Security Responsibilities

Staying on Top of Your Infrastructure-as-a-Service Security Responsibilities

Infrastructure-as-a-Service Security It’s no secret many organizations rely on popular cloud providers like Amazon and Microsoft for access to computing infrastructure. The many perks of cloud services, such as the ability to quickly scale resources without the upfront cost of buying physical servers, have helped build a multibillion-dollar cloud industry that continues to grow each…

Using Cloud Technology In The Education Industry

Using Cloud Technology In The Education Industry

Education Tech and the Cloud Arguably one of society’s most important functions, teaching can still seem antiquated at times. Many schools still function similarly to how they did five or 10 years ago, which is surprising considering the amount of technical innovation we’ve seen in the past decade. Education is an industry ripe for innovation…

Four Keys For Telecoms Competing In A Digital World

Four Keys For Telecoms Competing In A Digital World

Competing in a Digital World Telecoms, otherwise largely known as Communications Service Providers (CSPs), have traditionally made the lion’s share of their revenue from providing pipes and infrastructure. Now CSPs face increased competition, not so much from each other, but with digital service providers (DSPs) like Netflix, Google, Amazon, Facebook, and Apple, all of whom…