How the Role of Chief Marketing Technologist is Changing.

How the Role of Chief Marketing Technologist is Changing.

The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change.  Why? In many cases, marketing executives are recalibrating the role to focus on more strategic efforts. For example, one CMO I recently interviewed told me she had inadvertently tasked her chief marketing technologist with the type of 

From Big Data to Actionable Data: Has Our Biology Failed Us, or Have We Failed to Use It?

From Big Data to Actionable Data: Has Our Biology Failed Us, or Have We Failed to Use It?

The 21st Century has seen technology contribute life-altering realities like getting from New York to Beijing in less than 14 hours or grandparents using Facetime to see their newly anointed “Princes” and “Princesses” of future generations. New technologies have not only democratized widespread access of information worldwide, it has created new ways of providing cheaper

Don’t Get Bullied by IT

Don’t Get Bullied by IT

In a modern world of self-service technology, enterprises have been introduced to a new technology — shadow IT. Shadow IT, also known as rogue IT or stealth IT, can be defined as IT systems and hardware and software solutions that are not approved or supported by an organization’s IT department. This includes, but is not

Sit anywhere with this invisible chair

Sit anywhere with this invisible chair

It’s like a chair that isn’t there, but magically appears whenever you need it. It’s called the Chairless Chair and you wear it on your legs like an exoskeleton: when it’s not activated, you can walk normally or even run. And then, at the touch of a button, it locks into place and you can

Sponsorship Opportunities 2015

Sponsor

Sponsored

How CYOD Helps Make Hybrid Cloud More Productive And More Secure

How CYOD Helps Make Hybrid Cloud More Productive And More Secure

How CYOD Helps Make Hybrid Cloud More Productive and More Secure Recent analysis by IDG/DELL has found that companies are expecting “increased IT efficiencies” and “lowering total cost of ownership (TCO) with optimized application delivery” as they move toward hybrid cloud and private cloud deployment. In short, they expect things to work better and cost…

Contributors

It’s Not Delivery, Its Cloud

It’s Not Delivery, Its Cloud

It’s Not Delivery, Its Cloud Earlier in the month I talked about Bouillabaisse a fish stew or as I called it Cloud Bouillabaisse both are heavily reliant on what you put in it. Building on that food theme (I have to stop writing these blogs at dinner time…) I would like to talk about cloud

Cloud Pricing: What In The End Am I Actually Paying For?

Cloud Pricing: What In The End Am I Actually Paying For?

Cloud Pricing: What In The End Am I Actually Paying For? I’ve been blogging about this concept now for a while. What is the cost of a cloud solution and what in the end am I actually paying for? I know I am not the only person considering this as I’ve seen any number of articles

Built For The Cloud vs. Adapting To The Cloud

Built For The Cloud vs. Adapting To The Cloud

Built For The Cloud vs. Adapting To The Cloud It may just sound like semantics, but there is a real difference between something that was “built for” versus “adapted to.” Would you rather buy a house that was “designed for” energy efficiency or one that was “adapted to” be energy efficient? “Built for” describes a

Internet of Things

And You Thought You Knew Everything About Wi-Fi HotSpots?

And You Thought You Knew Everything About Wi-Fi HotSpots?

The World’s 6 Most Extreme Wi-Fi Hotspots We are living a life full of scientific discoveries and high-technology advances all the time. We are willingly or unwillingly becoming actively involved in the innovations brought about by the amazingly interesting world of the Internet of Things and the Cloud each and every day. We are doing

What Ever Happened To Google Glass?

What Ever Happened To Google Glass?

What Ever Happened to Google Glass? It was supposed to be the next big thing in tech so where did it go? Last year you could not go anywhere without hearing about some insane new use for the product and now it seems to have vanished in a plume of smoke. A Lackluster Rollout Back

Drones And Cloud Computing

Drones And Cloud Computing

“I don’t need a hard disk in my computer if I can get to the server faster… carrying around these non-connected computers is byzantine by comparison.” – Steve Jobs While we have been waiting for the future to come, the future is happening right now. The past 200 years have granted us with two major

Big Data

Big Data And Global Trend Monitoring: The Language Gap

Big Data And Global Trend Monitoring: The Language Gap

Big Data and Global Trend Monitoring: The Language Gap Data traces left by humans both on the internet and elsewhere allow marketers to find trending products; organizations can detect potential health hazards and epidemies; researchers can gain valuable insights on the way ideas spread; and so on. However, all of this depends on that they

Big Data For Better Data

Big Data For Better Data

“Data are becoming the new raw material of business.” – Craig Mundie Today, having more and more data at our disposal, we are granted the opportunity to see new things in the surrounding world. More data enables us not only to see more of the same thing we have been looking at, but, most importantly,

How Banks Stand To Gain From Big Data

How Banks Stand To Gain From Big Data

The financial sector has long capitalized on its access to proprietary data. They have been pioneers in digitalizing everything–every single transaction, purchase, ATM withdrawal, website click, and so on. This gives banks unlimited abilities to adapt to customers’ needs and theoretically allows identifying patterns characteristic of abuse or crime. Banks have been aggressive in using

Aggregated News

Popular News Sources