Thought Leadership Program

Bring your insight and experience into the forefront of a growing technology community. Generate interest and have your articles viewed and shared by thousands of readers...

Around The Cloud – Top Tech News For The Week

Around The Cloud – Top Tech News For The Week

Top Tech News Apple’s iPhone 7 and Samsung’s Note 7 got off to a rocky start this week upon their launches. Both companies addressed some serious flaws in their flagship smartphone models and operating systems. According to this BBC article, some iPhone users were shocked to find that when they attempted to upgrade to iOS 10, they could not reboot their phones. An Apple spokeswoman commented on this in a widely publicized email, “We experienced…

Data Privacy In The IoT Age

Data Privacy In The IoT Age

Data Privacy Age Data breaches are becoming a bigger threat than ever in today’s IoT connected world, according to this CEB blog’s infographic. A data breach is costing companies an average 4 million U.S. dollars, and that statistic is on the rise. The average cost of data breaches has already gone up 13% since 2014 alone. There are four major factors that have been identified as the cause in this epic rise. 64% of employees…

Data Driven Social Selling Strategies

Data Driven Social Selling Strategies

Social Selling Strategies Social selling, the use of social media tools such as Twitter, Facebook, Pinterest, and Linkedin for salespeople to interact with current and potential customers, is a valuable instrument in the martech bag that’s made the role of marketers both easier in some ways but often more complicated overall. The consumers being targeted today are more savvy than in years past, demand far better customer engagement and satisfaction, and can easily keep themselves…

Mass Technology Leadership Council Celebrates Innovation Community at 19th Annual Gala

Mass Technology Leadership Council Celebrates Innovation Community at 19th Annual Gala

Mass Technology Leadership State’s Foremost Technology Trade Association Honors Trailblazers of Massachusetts’ Technology Economy, Champions in Diversity and Education With Coveted Leadership Awards BOSTON, MA–(Marketwired – Sep 15, 2016) – Hundreds of the region’s most influential executives, community leaders, business luminaries and media celebrated the state’s world-renowned spirit of innovation last night at the 19th annual MassTLC Leadership Awards Gala. Applauding the people and companies shaping the Massachusetts technology economy, awards were given to the…

Infographic: Solar Power In California

Infographic: Solar Power In California

Solar POWER The California Solar power boom is certainly well on its way. In April, San Francisco, the home of cable cars and the Golden Gate Bridge, will be known as the first American city to require all new buildings (up to 10 stories) have solar panels installed to provide heat and/or electricity. This should come as no surprise, since San Francisco has long been known for its progressive stance on issues such as the…

Security and the Potential of 2 Billion Device Failures

Security and the Potential of 2 Billion Device Failures

IoT Device Failures I have, over the past three years, posted a number of Internet of Things (and the broader NIST-defined Cyber Physical Systems) conversations and topics. I have talked about drones, wearables and many other aspects of the Internet of Things. One of the integration problems has been the number of protocols the various devices use to communicate with one another. The rise of protocol gateways in the cloud service provider market is an…

Negotiating Wearable Device Security

Negotiating Wearable Device Security

Wearable Device Security Recent studies have highlighted gaps in security and privacy created by wearable technology, with one report by the US Department of Health noting that many of the new devices available which “collect, share and use health information are not regulated by the Health Insurance Portability and Accountability Act (HIPAA).” With personal information collected and shared more than ever, regulations managing the security and privacy of such data have a hard time keeping…