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Progressions and Predictions of Marketing Technology

Progressions and Predictions of Marketing Technology

Predictions of Marketing Technology In Gartner’s 2015 Data-Driven Marketing Survey we saw three new technologies entering the hype cycle, Predictive B2B Marketing, Ad Blocking, and Mobile Wallet. Further, the 2016 Hype Cycle for Digital Marketing and Advertising suggested that the combination of four key data-centric marketing driving forces including personalization, real-time marketing systems, the employment…

The Continued Growth of the SaaS Travel Industry

The Continued Growth of the SaaS Travel Industry

SaaS Travel Industry The online travel industry can trace its roots to American Airlines in the late 1970s. It has grown from the SABRE (Semi-automated Business Research Environment) system, which was developed to automate booking reservations to, to a sprawling industry worth billions of dollars. Expedia, Yahoo Travel, Booking.com, Justfly, and Priceline, makeup just a…

AI: The Dark Side – Part 1

AI: The Dark Side – Part 1

The Future of A.I On Friday 21st October, the world witnessed the largest cyber-attack in history. The attack set a new precedent for the size, scale, and potential threat of cyber-attacks; it used the Mirai botnet to corrupt IoT (Internet of Things) devices and repurpose them to conduct a massive coordinated DDoS attack. The attack…

Lessons for Corporate Board Members from the Colin Powell E-mail Hack

Lessons for Corporate Board Members from the Colin Powell E-mail Hack

Corporate Board Member Security It’s every company’s worst nightmare: waking up to find your confidential company information plastered across The Wall Street Journal. Salesforce was a victim of just that when Colin Powell, a corporate board member, had his emails hacked and posted on DCleaks. One email contained a confidential slide deck detailing acquisition targets…

Fintech Report: Financial Services Sector Growth

Fintech Report: Financial Services Sector Growth

Financial Services Sector Fintech, a term typically describing the small financial start-ups competing with established financial institutions, is increasingly playing a role in our business and private lives, making use of analytics, mobile platforms, digital technology and more. With increased consumer expectations and heightened security concerns, interest in the fintech sector is at an all-time…

IBM to Double Workloads on SAP HANA® on a Single Server

IBM to Double Workloads on SAP HANA® on a Single Server

Enabling Up to 8 Databases on a Single IBM Power Systems Server, IBM Helps Companies Break the Barriers of Platform Virtualization for SAP HANA ARMONK, N.Y., Nov. 7, 2016 /PRNewswire/ — Today IBM (NYSE: IBM) announces that IBM has expanded the infrastructure choices for companies considering using the SAP HANA® platform to transform their business.…

5 Considerations You Need To Review Before Investing In Data Analytics

5 Considerations You Need To Review Before Investing In Data Analytics

Review Before Investing In Data Analytics Big data, when handled properly, can lead to big change. Companies in a wide variety of industries are partnering with data analytics companies to increase operational efficiency and make evidence-based business decisions. From Kraft Foods using business intelligence (BI) to cut customer satisfaction analysis time in half, to a…

Moving Your Enterprise Apps To The Cloud Is A Business Decision

Moving Your Enterprise Apps To The Cloud Is A Business Decision

Moving Your Enterprise Apps Whether it be enterprise apps or any other, if there is any heavy data that is going to be transacted in and through an app, then affiliating it with the Cloud becomes a must. And then an important question arises: How do you decide when to integrate your enterprise app with…

Is The Fintech Industry The Next Tech Bubble?

Is The Fintech Industry The Next Tech Bubble?

The Fintech Industry Banks offered a wide variety of services such as payments, money transfers, wealth management, selling insurance, etc. over the years. While banks have expanded the number of services they offer, their core still remains credit and interest. Many experts believe that since banks offered such a wide multitude of services, they have…

Why Small Businesses Need A Business Intelligence Dashboard

Why Small Businesses Need A Business Intelligence Dashboard

The Business Intelligence Dashboard As a small business owner you would certainly know the importance of collecting and analyzing data pertaining to your business and transactions. Business Intelligence dashboards allow not only experts but you also to access information generated by analysis of data through a convenient display. Anyone in the company can have access…

Smart Connected Cities Must Learn To Efficiently Collaborate

Smart Connected Cities Must Learn To Efficiently Collaborate

Smart City Collaboration A study from research firm Gartner demonstrates how smart and connected cities require a large number of players to collaborate efficiently, in order to unlock the huge potential associated with cities of the future. The study focused on Europe and showed clearly how a number of Northern European and Scandinavian mid-size cities…

Do Small Businesses Need Cloud Storage Service?

Do Small Businesses Need Cloud Storage Service?

Cloud Storage Services Not using cloud storage for your business yet? Cloud storage provides small businesses like yours with several advantages. Start using one now and look forward to the following benefits: Easy back-up of files According to Practicalecommerce, it provides small businesses with a way to back up their documents and files. No need…

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Recurring Revenue Business Metrics Recurring revenue is the secret sauce behind the explosive growth of powerhouses like Netflix and Uber. Unsurprisingly, recurring revenue is also quickly gaining ground in more traditional industries like healthcare and the automotive business. In fact, nearly half of U.S. businesses have adopted or are planning to adopt a recurring revenue model,…

Cloud Infographic – The Data Scientist

Cloud Infographic – The Data Scientist

Data Scientist Report The amount of data in our world has been exploding in recent years. Managing big data has become an integral part of many businesses, generating billions of dollars of competitive innovations, productivity and job growth. Forecasting where the big data industry is going has become vital to corporate strategy. Enter the Data…

Who’s Who In The Booming World Of Data Science

Who’s Who In The Booming World Of Data Science

The World of Data Science The nature of work and business in today’s super-connected world means that every second of every day, the world produces an astonishing amount of data. Consider some of these statistics; every minute, Facebook users share nearly 2.5 million pieces of content, YouTube users upload over 72 hours of content, Apple…

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things

Monetizing Internet Of Things There are many interesting ways in which companies are looking to connect devices to the cloud. From the vehicles to kitchen appliances the internet of things is already a $1.9 trillion dollar market based on research estimates from IDC. Included is a fascinating infographic provided by AriaSystems which shows us some of the exciting…