Back To The Drawing Board
Google’s “smart” glasses suffered a setback that send them to the drawing board. Glass test version will be revised and thoroughly tested before sending them to the stores.
According to Financial Times:
“Despite Google’s efforts to paint the changes at Glass as the next logical progression for a product heading towards full commercial existence, it was unable to disguise the scale of the reversal. Glass had already become Exhibit A for critics who accuse the company of undermining personal privacy for personal gain.”
Google Glass is one of the companies boldest moves, but as bold as it is, Glass failed to fulfill its expectations. As Google’s profit rises, also its spending rises and this could be a big setback on Google’s main projects, like Glass and the driverless cars. The company decided to change Glass project management to re-test the product and rethink the way it’s going to be made.
This, of course, contradicts Google former promises of releasing the product any time soon. However, despite Google’s tries on painting the decision as a strategic one, the product turned out to be a questionable choice. Nevertheless, Google seems impervious to critics, as they plan to continue with Glass despite the product being one of the biggest setbacks the company has suffered in years.
By Diego Salinas