Top 50 Big Data Marketing Blogs

Top 50 Big Data Marketing Blogs

Big Data Marketing Blogs

Big Data has been helping marketers target customers with more accuracy and detail than anyone thought possible just a few years ago. No longer do marketers need to rely on direct mail campaigns or newsletter subscribers, because Big Data delivers insight into nearly any aspect of a customer, from time spent on websites, to brand preferences, to purchasing history. Big Data gives the comprehensive picture of customers that marketers had been craving.

But, there are several ways to use Big Data for marketing. And, there is such a vast amount of Big Data available that marketers may still be unsure of exactly how to harness it and optimize their use of it. That’s why we’ve searched for some of the best Big Data marketing blogs available. We look to industry leaders, top marketers, and Big Data experts who share their experience, tips, and strategies for using Big Data for marketing. Their blogs have the insight you need to make Big Data marketing work for you.

Please note, we have listed our top 50 Big Data marketing blogs here, in no particular order

Read Full List: NGDATA

Google Driving Self Into The Future

Google Driving Self Into The Future

MOUNTAIN VIEW, Calif. — Google co-founder Sergey Brin made a surprise appearance Tuesday at an event dedicated to a media demo of the company’s self-driving car prototype, further indication that the $428-billion search giant is bent on bringing autonomous driving to the public.

Fielding 15 minutes of questions that ranged from queries about building its fleet (“To bring this project to scale, we will need to partner with top tier OEMs”) to assuaging car lovers (“I love the idea of being on an open road, but that’s one percent of my experience, typically I’m in traffic“), Brin made clear that Google has decided to dedicate resources to this pursuit because of technology’s unique ability to provide a solution.

It may sound weird, but I find us actually challenged for resources considering the things we hope to accomplish,” Brin said to laughs, speaking inside an auditorium at Google X, the company’s moonshot project headquarters…

Article Source: USAToday

Cloud Infographic: Smart Data And Sports

Cloud Infographic: Smart Data And Sports

Smart Data And Sports

The interest in sports data and predictive analysis is growing tremendously. There are many opportunities available and you can just ask Marc Cuban who just 2 months ago invested part of $1.7 Million in funding to a Montreal based sports analytics startup SportslogicIQ.  Predictive analytics can also be applied to financial, utilities, healthcare, marketing and many others industries.

Applications Of Big Data/Wearable Technology In Sports

Northwestern University Writes: At first glance, the sole application of wearable technology and data science should seemingly be to monitor and improve athlete performance. These tasks might include measuring heart rate and yards run, timing reactions and hand speed, gauging shot arch, and more, while also monitoring the body for signs of concussion or fatigue and that’s largely true. For example, every NBA arena now uses SportVU, a series of indoor GPS technology-enabled cameras, to track the movements of the ball and all players on the court at a rate of 25 times per second. With that data, they can use myriad statistics concerning speed, distance, player separation, and ball possession to decide when to rest players… Continue reading


(Infographic Source: Northwestern University)

Gartner Highlights Top 10 Strategic Technology Trends For China

Gartner Highlights Top 10 Strategic Technology Trends For China

Top 10 Strategic Technology Trends For China

Gartner, Inc. has identified the 10 most important technology trends for China in 2015 and 2016, to help CIOs assess critical strategic technologies and plan their enterprise IT roadmaps. Internet businesses are key investors across the top 10 trends, led by the Baidu, Alibaba Group and Tencent (BAT) companies, while government plays an important role in driving and improving China’s IT environment.

China is the third-largest market for enterprise IT spending, after the U.S. and Japan, according to Gartner forecasts. Spending by Chinese enterprises on technology products and services is forecast to reach $146.4 billion (RMB 913.3 billion) this year, climbing 6.5 percent to $155.8 billion (RMB 972.4 billion) in 2016.

According to Amy Teng, research director at Gartner, China is on track to become a major force in both the use and creation of IT; however, it faces a range of challenges, such as global political issues, when it comes to adopting some technologies. The government plays an important role in driving and improving China’s IT environment. With the “Internet Plus” initiative announced in March 2015 as a driving force, many conventional businesses will connect to the Internet initially, followed by digitalization of IT systems, to increase their competitiveness.

CIOs must build flexibility into their IT systems, so they can deal with both the challenges from a rapidly moving and frequently changing digital business environment in domestic China, as well as support the increasingly widespread footprint of Chinese business offshore,” said Ms. Teng.

While the list is similar to the global top 10, China’s progress is inconsistent due to the local competitive landscape, industrial environment, technology maturity and even cultural differences…

Read Full Article: Gartner

Major Job Markets For Technology

Major Job Markets For Technology

The last piece I wrote, in April, took data from a personal finance website we respect, called NerdWallet. It used Bureau of Labor Statistics data to calculate tech employees per 1,000 total jobs in a metro area. But that was only half the score. It also looked at mean wages for those jobs, again from BLS data and then median gross rent from the Census Bureau.

Indeed’s list focuses 100% on job listings on its own site and the salary numbers come from estimates derived from its listings. It broke down software jobs into 18 of the most popular titles and then it calculated tech jobs as a share of all job listings in the 25 cities that have the greatest share of tech jobs. Hence several of the smaller cities on the Nerdwallet list, like Huntsville, AL and Durham, NC, did not rank on Indeed’s list…

Read Full Article: Forbes

NetApp Announces Chief Technology Officer Mark Bregman

NetApp Announces Chief Technology Officer Mark Bregman

NetApp Announces Chief Technology Officer Mark Bregman

Industry Innovator to Drive Technical Strategy and Accelerate Portfolio Innovation to Help Customers Respond to Rapid IT Changes

SUNNYVALE, CA–(Marketwired – Sep 21, 2015)NetApp, Inc. (NASDAQ: NTAP), today announced the appointment of Mark Bregman as chief technology officer (CTO). Bregman brings more than 30 years of technology experience and a passion for the process of innovation. He has held C-level and management roles for global firms including Symantec and IBM. Most recently he was CTO of machine-learning start-up SkywriterRX, Inc., where he currently serves as a board member and an advisor.

In his new role, Bregman leads the company’s portfolio strategy and innovation agenda in support of the Data Fabric, NetApp’s vision for the future of data management. His responsibilities include evaluating where the biggest technical opportunities and risks are and helping to set and maintain a culture of innovation within NetApp’s engineering team.

Mark will work with NetApp’s Advanced Technology Group anticipating and capitalizing on new and emerging trends,” said Joel Reich, executive vice president of Product Operations. “His wealth of experience across technology sectors will be invaluable to accelerating NetApp’s innovation leadership. We look forward to Mark helping to deliver outstanding value to our customers and partners, now and into the future.

Before joining NetApp, Bregman was CTO of SkywriterRX, Inc., an early-stage start-up using machine learning and natural language processing to analyze books. Before that, he held senior positions at Neustar, Symantec, Veritas, AirMedia, and IBM. He began his career at IBM’s Thomas J. Watson Research Center.

It’s an honor to join NetApp, especially at a time when our customers are rapidly transforming their IT environments,” said Bregman. “NetApp’s people, products, and intellectual property address customers’ evolving needs and ultimately played a big role in my decision to join the company.

Bregman is dedicated to addressing the underrepresentation of women in the fields of computer science and engineering. He has served as executive sponsor and an engaged member of the Women in Technology programs at all of his previous places of employment. Since 2009, he has served as a director of the Anita Borg Institute for Women and Technology. He also serves on the boards of the Bay Area Science and Innovation Consortium, ShoreTel, Inc., and SkywriterRX, Inc. He is a member of the Naval Research Advisory Committee and the American Physical Society and he is a senior member of IEEE.

Bregman holds a PhD, an MA, and an MPhil in physics from Columbia University and a BA in physics from Harvard College.

About NetApp

Leading organizations worldwide count on NetApp for software, systems and services to manage and store their data. Customers value our teamwork, expertise and passion for helping them succeed now and into the future.

NetApp and the NetApp logo are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such. A current list of NetApp trademarks is available on the web at

Contactless Mobile Wallets To Reach 200M By 2016

Contactless Mobile Wallets To Reach 200M By 2016

Contactless Mobile Wallets to Reach 200M by 2016 as Apple Pay Boosts Awareness

Banks Rolling Out Own-Brand Services

HAMPSHIRE, UNITED KINGDOM–(Marketwired – September 07, 2015) – A new study from Juniper Research has found that the number of mobile wallets using contactless technology is expected to reach 200 million by the end of 2016, representing growth of more than 100% from the end of 2014.

The research found that while historic growth of mobile wallet usage was driven by P2P (Person to Person) services for the unbanked in developing markets, the launch of Apple Pay has prompted a hive of activity in the contactless arena. It argued that with public awareness of contactless heightened in the wake of Apple’s launch, competing services such as Samsung Pay and the forthcoming Android Pay would no longer need to seed the market.

Additionally, the research — Mobile Wallets: Contactless & Remote Payments 2015-2020 — found that numerous banks were partnering with Visa or MasterCard to implement own-brand contactless wallets using a cloud-based secure element.

Lack of Card Partners for MCX — a Potential ‘Fatal Flaw’

However, the research observed that the MCX (Merchant Customer Exchange) Consortium had postponed the launch of its own contactless service, with several retailer partners now abandoning their ‘closed shop’ stance towards Apple Pay. Furthermore, the Consortium has not agreed terms with any leading card holders, citing the high transaction fees as a stumbling block.

According to research author Dr. Windsor Holden: “By the time MCX launches, US consumers will have a choice of perhaps half a dozen other mobile wallet solutions, not to mention the fact that an increasing number will also have contactless payment cards. In addition, the reliance on store brand payment cards could ultimately be a fatal flaw for the service.”

Other key findings from the report include:

  • Wallets run by mobile operator consortia continue to fare badly, with the UK’s Weve dropping its planned wallet, and Softcard folding in the US.
  • In developing markets, there has been a significant upscaling of wallet usage for savings and loan disbursements, while more than 100 million are now in use for micro-insurance.

The whitepaper, ‘Mobile Wallets ~ The Future of Cash‘, is available to download from the Juniper website together with further details of the full report and the attendant Interactive Forecast Excel (IFxl). Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

BlackBerry COO Marty Beard Discusses Good Technology Acquisition

BlackBerry COO Marty Beard Discusses Good Technology Acquisition

Good Technology Acquisition

Today BlackBerry announced plans to acquire Good Technology. For some, this news may be a surprise. That’s why Inside BlackBerry sat down with BlackBerry COO Marty Beard and Good CEO Christy Wyatt to discuss how the two companies are coming together to deliver on a combined vision.

IBB: There’s history here with BlackBerry and Good. Can you give us that background?

MB: Some people may not realize it, but BlackBerry and Good have both been delivering secure mobility for more than a decade. Our industry is very competitive and is constantly evolving, so it’s not surprising that we’ve each taken some aggressive positions over the years. But when you look more closely, you see that we share a common heritage in security and our strengths complement each other incredibly well. With this deal, we will move forward together with the same mission and commitment that has always driven our companies separately: to provide customers with the best and most secure products, services and support to meet their enterprise mobility needs…

Continue Reading:

Salesforce Introduces The New Salesforce Health Cloud

Salesforce Introduces The New Salesforce Health Cloud

Salesforce Health Cloud

SAN FRANCISCO, Sept. 2, 2015 /PRNewswire/ — Salesforce [NYSE: CRM], the Customer Success Platform and world’s #1 CRM company, today introduced Salesforce Health Cloud, empowering healthcare providers to go beyond health records and build stronger relationships with patients. Salesforce Health Cloud is a cloud-based patient relationship management solution that enables providers to gain a complete view of the patient with integrated data from electronic medical records (EMRs), wearables and more; make smarter care decisions; engage with patients across their caregiver networks; and manage patient data.

For the first time in history, healthcare IT is shifting toward the patient experience. New regulations such as the Affordable Care Act (ACA) and outcomes-based reimbursements are pressuring health providers to provide more comprehensive care and compete for patients like never before. At the same time, expectations of patients have shifted, as younger generations — digital natives who grew up with iPhones, Facebook and Fitbits — are demanding that providers offer more tech-savvy ways of managing their care. In fact, 71% of millennials want their doctors to provide a mobile app to actively manage their health. And 63% would be interested in proactively providing their health data from wearables to their doctors, so they can monitor their well-being.

healthcare (2)


Introducing Salesforce Health Cloud

Today’s health systems need to make the shift beyond revenue cycle management and electronic health records to organizations focused on patient relationships. Salesforce Health Cloud, which is built on Salesforce’s industry-leading Service Cloud, enables providers to get a more precise view of patient demographic, lifestyle and health information to better serve their needs.

  • Complete View of Patient Data: Salesforce Health Cloud’s Patient Profile enables care coordinators to gain a complete view of their patients, from current conditions and medications, to scheduled appointments and lab results. Data for the profile is populated from multiple sources, including EMRs, medical devices, wearables and more. Patient information is presented in Health Cloud’s Timeline view that allows providers to understand the progression of a patient’s health journey. And by using the Patient Caregiver Map, providers can map household relationships, as well as all providers and specialists involved in a patient’s care.
  • Smarter Patient Care Decisions: Salesforce Health Cloud’s Today screen alerts caregivers to timely issues, whether it is missed appointments or a need to refill medications. Rather than toggling between multiple systems, caregivers make smarter patient care decisions directly from the console by browsing tasks matched to individual patients and quickly acting upon them. In addition, by leveraging built-in Salesforce Chatter — an internal social networking tool — care coordinators review internal conversations taking place around selected patients, ensuring collaboration across the care network. Finally, providers can easily segment and manage patient populations, such as setting reminders for patients with high-blood pressure to schedule regular check-ins.
  • Engage More Deeply with Patients Across Any Device: Health Cloud features Private Communities, which allow care coordinators to securely collaborate and assign tasks across a patient’s caregiver network. Private Patient Communities also helps patients view progress against a care plan, find answers quickly to common questions and connect with any provider in their network. Also, by extending Health Cloud to mobile platforms, providers can send messages to patients’ smartphones, reaching them where they live and work.
  • Built-in Tools to Facilitate Adherence to HIPAA Requirements: Health Cloud includes tools that healthcare providers may use in order to facilitate their adherence to their compliance requirements from the Health Insurance Portability and Accountability Act (HIPAA), including Salesforce Shield, a set of built-in Salesforce1 Platform features that include Field Audit Trail, Platform Encryption, Data Archive and Event Monitoring.

Health Cloud Integration with Major Medical Systems via Industry Partners

Salesforce is leveraging a comprehensive ecosystem of partners in the development and deployment of Salesforce Health Cloud. Healthcare companies Centura Health, DJO Global, Radboud University Medical Center and UCSF assisted with product design and feature development; MuleSoft, Persistent Systems and other partners offer integrations to leading EMRs from Epic, Cerner and GE; industry partner Philips provides integrated medical device connectivity and new applications for connected and continuous care; and systems integrators (SIs) Accenture, Deloitte Digital and PwC deliver services for implementation, integration, customization and content.

Comments on the News

The era of precision healthcare is upon us,” said Joshua Newman, MD, Chief Medical Officer, GM, Salesforce Healthcare and Life Sciences. “Just like we use precision medicine to target more personalized treatments for cancer and other diseases, precision healthcare is enabling our customers to develop more meaningful, accurate and long-term relationships with patients. Health Cloud is a huge step forward in our industry’s transformation.

Health Cloud puts Centura Health patients at the center of their healthcare journey,” said Jim Rogers, RN, CenturaConnect Director at Centura Health, Colorado’s largest healthcare system. “We’re excited to use Salesforce Health Cloud to move our oncology navigators onto a single platform, standardizing their workflows, and increasing collaboration with ambulatory, acute, and post-acute care coordinators, and tracking patient outcomes in real-time.”

Healthcare providers face a significant challenge. To deliver the best patient care possible, they rely on data sitting in multiple systems. These include EMRs, lab systems and imaging applications, often across multiple data centers and in the cloud,” said Ross Mason, founder and vice president of product strategy for MuleSoft. “Connectivity is the key to unlocking this data and making it useful. MuleSoft’s integration platform brings data from these systems into Salesforce with an API-led approach, enabling agility while allowing providers to remain in control of their patients’ information. We’re excited to partner with Salesforce on Health Cloud to realize the vision of a single patient success platform.”

As care organizations and providers seek effective ways for patients to become more actively involved in managing their own health, there is a growing need for solutions that enhance self-management, facilitate collaboration between patients and healthcare providers, and improve continuity and quality of care,” said Jeroen Tas, CEO, Healthcare Informatics Solutions and Services for Philips. “We’re excited to integrate with Salesforce Health Cloud as we continue to grow the capabilities of our HealthSuite digital platform, empowering patients and caregivers to become active partners in health care.

Pricing and Availability

  • Salesforce Health Cloud previews today, with general availability slated for February 2016.
  • Pricing for the new Salesforce Health Cloud will be announced at the time of general availability.

About Salesforce

Salesforce, the Customer Success Platform and world’s #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Opera Software Partnership Reaches 5 Million Readers In Africa via Mobile Phones

Opera Software Partnership Reaches 5 Million Readers In Africa via Mobile Phones

Worldreader and Opera Software Partnership

Public Literacy Categories Include Health, Sports, and Love Across 25,000 Book Titles

Worldreader, a global nonprofit dedicated to improving literacy in the developing world through digital books, today announces a new partnership with Opera Software that has provided 5 million readers in Africa access to 25,000 free digital book titles, via their mobile phones. The nonprofit aims to reach 10 million readers with its digital library by the end of 2015.


Mobile Phones in the Developing World

Mobile phones are becoming ubiquitous throughout Africa. For many people, it’s their only window to the connected world as mobile internet infrastructure and coverage is growing fast and driving the cost of data down. These mobile phones are affordable, easy to keep charged, and widely available.

We want to make sure the entire world has access to the books they need and want,” says Elizabeth Hensick Wood, Managing Director for Worldreader, Europe. “Through this partnership, Opera and Worldreader aim to reach millions of people every month, across 34 African countries, through the cell phones they already have.”

For the millions of people in Africa who already use the Opera Mini browser, this makes reading on a mobile phone as easy as making a call,” says Richard Monday, VP Africa, Opera Software. “We’ve placed the Worldreader icon in a coveted space on the Opera Mini speed-dial; right next to the Wikipedia button, because we believe access to reading, and access to knowledge go hand-in-hand. We hope access to these tools will help make our world more connected, empowered, and educated.”


The Impact of Reading in the Developing World

According to a 2014 joint study from Worldreader and UNESCO female readers in the developing world read up to six times more than men, and once women start reading on their phones, they are generally more engaged than men. During one three-month period, women spent an average of 207 minutes per month reading on their phones, compared to just 33 minutes for men. “These findings suggest that making digital books available on mobile phones can help women enormously,” says Wood. “Women can now access information on health, safety, career; topics traditionally unavailable to them.” To see the full report, visit: 2014 joint study from Worldreader and UNESCO

To date, the Worldreader Opera partnership has reached 5 million people in 34 countries across Africa. On a global scale, Worldreader has reached over 6 million readers, adding about 1 million new readers each month through Africa, Asia, and Latin America. The most popular literary categories among these new readers are Love, Sports, Education, and Health.

Making Books Accessible


Since its founding in 2010, Worldreader has observed hundreds of libraries in the developing world which are often closed, under-funded, or lacking in relevant book titles. These conditions often leave would-be-readers with limited access to books and information that they would find useful or relatable. Some libraries were found to have an over-abundance of titles limited to very narrow subjects, or books that no longer contained up-to-date information. Sometimes the books were too worn-out to be used.

While more affluent parts of the world may view digital reading as a luxury, we see it as a necessity in the developing world, where physical books are often non-existent,” says Wood.

The Worldreader Opera partnership provides 25,000 of the best titles from Worldreader’s book publishing partners. The titles were selected to be fresh, relevant, sought-after titles that readers around the globe want to read. Worldreader also selected a variety of titles that may not be widespread but will have particular relevance and significance to many countries in Africa. Titles include works such as Tale of Tamari by Shimmer Chinodya, This Place I Call Home by Meg Vandermerwe, Blossoms of the Savannah by Henry R. ole Kulet, and Asare Konadu’s A Woman in Her Prime.

Reading is a human right that one billion people can’t yet enjoy,” says David Risher, CEO and Co-Founder of Worldreader. “Worldreader and Opera are working together to make sure that books–and the power within them–are available to every single person on the planet to help them reach their full potential.”

To read free books on your mobile phone, visit

About Worldreader

Worldreader is a global nonprofit bringing digital books children and their families, empowering them to read, think, and grow in order to improve their lives and their world. In its first five years, Worldreader has reached 5.6 million readers in 69 countries with a digital library of 28,500 local and international e-books via e-readers and mobile phones, and aims to reach 10 million readers with its digital library by the end of 2015 and 15 million readers by 2018. For more information on Worldreader, visit:

About Opera Software ASA

Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion. Opera is a trademark of Opera Software ASA.

Wearable Tech News: Google Android Wear Now Works With iPhone

Wearable Tech News: Google Android Wear Now Works With iPhone

When you wear something every day, you want to be sure it really works for you. That’s why Android Wear offers countless design choices, so you can find the watch that fits your style. Want a round watch with a more classic look? Feel like a new watch band? How about changing things up every day with watch faces from artists and designers? With Android Wear you can do all of that. And now, Android Wear watches work with iPhones.

Android Wear for iOS is rolling out today. Just pair your iPhone (iPhone 5, 5c, 5s, 6, or 6 Plus running iOS 8.2+) with an Android Wear watch to bring simple and helpful information right to your wrist…

Read Article: Google

Security Hosting Company FireHost Is Now Called Armor

Security Hosting Company FireHost Is Now Called Armor

FireHost Is Now Armor, the Leader in Active Cyber Defense Focused on True Outcomes for Customers

Armor delivers dwell times 100 times shorter than the 205-day industry average

RICHARDSON, Texas–(BUSINESS WIRE)–A history of spending on security tools, followed by subsequent breaches, has proven that traditional cybersecurity approaches have been ineffective against disrupting and neutralizing cyberattacks. To deliver the best possible security outcomes to customers, FireHost is expanding its vision and offerings under a new banner: Armor.

Through years of protecting customers through the FireHost Virtual Private Cloud (VPC), Armor repeatedly witnessed a critical industry problem. The typical security vendor remains one-dimensional: they sell on the premise that their specific tool is enough to protect customer environments. Unfortunately, most vendors offer little more than the latest tool — not true security outcomes. The result was end customers left to defend themselves and own all associated risk.

Armor’s investment and commitment, focused on threat intelligence, advanced technologies, industry-leading techniques and talented professionals, are carefully crafted to bring customers these outcomes. Armor now will extend much of the security and benefits of the FireHost VPC — regardless of the underlying infrastructure — to a variety of environments.

Central to Armor’s expansion is Armor Anywhere, which delivers a proven cybersecurity solution to both public and private clouds, and customer-owned IT. It currently includes two products — CORE and CORE+ — that help organizations balance internal VM security, cost-effectiveness and cloud accessibility.

The industry-leading FireHost VPC is now known as Armor Complete — a fully integrated secure managed cloud, which delivers security, support and high-performance infrastructure via a single solution. Easily exceeding the strictest compliance requirements like PCI, HIPAA and HITRUST, Armor Complete continues its reputation as the world’s most secure managed cloud.

Armor delivers customers true security outcomes. Not just tools. Armor reduces the risk and complexity associated with managing cyberthreats. And it’s through this approach that Armor’s new promise was born: between you and the threat.

Key Highlights

  • FireHost is now Armor, an industry-leading active cyber defense company
  • Armor is delivering a unique vision and a new cybersecurity paradigm: true outcomes, not security tools
  • Armor is refining the foundation of its security strategy to include three integrated core components: intelligence, defense and control
  • Enhanced solution offerings include Armor Complete (VPC and Private Cloud) and Armor Anywhere (CORE and CORE+), which work in concert to deliver the trio of security components
  • Armor delivers dwell times that are 100 times shorter than the industry average of approximately 205 days
  • Armor’s secure and managed cloud infrastructure is still central to how it delivers many security controls, management and threat intelligence
  • The technology and delivery of existing managed cloud infrastructure, security and support remains unchanged
  • Armor continues to exceed compliance requirements for the collection, storage and transmission of sensitive data, allowing customers to achieve easy outcomes for PCI, HIPAA and other industry and government compliance requirements


Chris Drake, Founder & CEO | Armor

For too long the industry stood idle watching the manifestation of a wide-scale cybersecurity problem that forced organizations to procure, integrate and manage point solutions in-house in an attempt to defend themselves from cyberattacks. This approach is expensive and grossly ineffective. The announcement of Armor is in direct response to today’s threat landscape and the logical evolution for our company to stand between our customers and the threats that seek to disrupt their businesses.”

Tarun Upaday, CTO | hCentive

A determined focus on customer outcomes is a welcomed movement. As a security-conscious organization, we improve our security posture by collaborating with the industry’s foremost cybersecurity experts. The fact that Armor is asking to share more of our risk and responsibilities is a testament to their leadership, solutions and dedication to delivering truly valuable security outcomes for our business.”

Michael Suby, VP of Research, Stratecast | Frost & Sullivan

“Enterprises are facing a growing challenge of sifting through myriad choices on where to host their workloads and how to effectively secure them. This is forcing them to elevate their security expertise. However, for many this is unattainable due to the shortage in information security talent, constantly evolving cyberthreats and an unsustainable number of security technologies that they have in place now but cannot manage reliably. Armor solves this dilemma by providing robust, holistic security solutions that span private and public clouds and private data centers. For enterprises, they can choose their workload-hosting locations without uncertainty on how they will secure them.”

Geoff Waters, Vice President, Service Provider Channel | VMware

Pushing the envelope — in both technology and problem-solving — requires a great amount of vision, instinct and determination. As one of our vCloud Air Network partners, Armor understands what’s required to better protect end customers in the cloud. Their innovative spirit also led Armor to adopt VMware NSX network virtualization as the underlying platform for delivering security that is inherent to the infrastructure. As a valued Service Provider partner, we’re pleased they selected VMworld 2015 to unveil the future of their business.”

About Armor

The leader in active cyber defense, Armor offers customer-centric security outcomes for retail and eCommerce enterprises, healthcare organizations, payment leaders and financial institutions. Armor protects highly sensitive data for the most security-conscious companies in the world. With its proven cybersecurity approach and proprietary cloud infrastructure built specifically for security, compliance and performance, responsible businesses choose Armor to reduce their risk. For more information, visit or call 1-844-682-2858.



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