CloudTweaks had an opportunity this week to interview Mr. Adi Paz, EVP of Marketing & Business Development at GigaSpaces XAP. Adi Paz is Executive Vice President of Marketing and Business Development, responsible for developing and communicating GigaSpaces’ strategy, managing the company’s go-to- market activities and its strategic alliances. Prior to joining GigaSpaces, Adi served as Vice President of Marketing and Products and Vice President of Business Development at Radvision, specializing in selling and marketing solutions to the developer and enterprise markets. Adi also held senior Product Management and Business Development positions at Starhome, a Comverse company, focusing on the carriers market. Overall, Adi has over 18 years of experience in the Telecom space in business management, international marketing, strategic sales, channel development and products development. Adi holds a B.Sc. in Electrical Engineering from Ben Gurion University and a MBA from Tel-Aviv University.
What issues determine how you address platform reliability and performance from the perspective of your application offering?
With GigaSpaces eXtreme Application Platform, scalability, reliability and performance are key. XAP was designed to effectively use memory, ensuring applications can easily scale while its always-on capability prevents unplanned downtime even under extreme, unpredictable loads – and all of this while maintaining millisecond latency. XAP’s architecture insures that multicore processors are fully utilized, further speeding application processing.
XAP is based on space-based architecture, where application, data, and messaging run within a single conceptual processing unit distributed across as many physical and virtual machines as needed, leveraging RAM and processing resources as necessary and as available.
What is the new paradigm of cloud business models if any? Put your “futurist hat” on and describe how you see the “cloud” evolving over the next ten years?
With regard to cloud business models, the ability to use the cloud significantly reduces entry barriers to technology start-ups. Previously, organizations had to invest hundreds of thousands of dollars in building the physical infrastructure before they could open the doors to the first customer. Today, once the application is built upon a platform like XAP, which allows for operation across any infrastructure – public and private clouds and/or the data center – without a single code change, it can be ported to wherever is most cost-effective until the customer volume or regulatory requirements grow such that a comprehensive data center must be built.
One of the key issues related to cloud SaaS applications is the complexity and management of the platform. How has your firm addressed user training and support?
GigaSpaces XAP is a cloud enabler. XAP provides a common development environment, offering the power and flexibility to develop all applications, data, and messaging services such that they run within whatever hardware infrastructure your organization is using. Using XAP significantly reduces platform development, implementation complexity, and long-term management. With regard to training and support, after basic training on using XAP, developers can immediately begin effective development. XAP also offers a number of APIs, such as SQL, JMS, JDBC, MAP, Memcached, Rest, and JPA, enabling developers to address more focused implementation scenarios with familiar design and development patterns, reducing the learning curve and time-to-market even further.
Thanks Adi. CloudTweaks appreciates your comments and insight on these issues.
By Anthony Park