Amazon Simple Email Service
Amazon Web Services (AWS), the online arm of Amazon, officially introduced the beta release of its cloud-based Amazon Simple Email Service (Amazon SES) – bulk and transactional email-sending service for businesses and developers. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2, the company said in a press release.
The new product eliminates the need customers to deal with email server management, network configuration, while meeting rigorous Internet Service Provider (ISP) standards for email content, the company added. Amazon’s solution offers high email deliverability and utilizes content filtering technologies to scan outgoing email, ensuring it that the content meets ISP standards. Amazon SES features also a built-in feedback loop, which includes notifications of bounce backs, failed and successful delivery attempts, and spam complaints, the company said.
Amazon’s new service allow customers to send bulk email messages without licensing, installing, and operating a third-party service while the platform runs within Amazon network infrastructure and data centers. The service can be integrated with Amazon EC2 and AWS Elastic Beanstalk using AWS Software Development Kits (SDKs).
All AWS customers will receive 1GB of free data transfer per month, while the price of email messages is set at USD 0.10 per thousand. In addition, the service takes proactive steps to prevent content that can be considered spam by ISPs worldwide. Users can also take advantage of complaint feedback loops from major ISPs, indicating which emails are marked as spam by recipients. The service maintains statistical databases covering successful delivery attempts, rejected messages, bounces as well as complaints.
Businesses will most probably be interested in the free tier offered by Amazon, while the company demonstrates that it will fight hard to retain its market positions on the market for cloud-based services. Obviously, customers can only benefit from a fierce competition and more such offers by other cloud services providers.
By Kiril Kirilov