Top 25 European Cloud Computing Rising Stars: GreenQloud

GreenQloud is headquartered in Iceland and takes advantage of the country's unique location between Europe and North America. The company boasts its product is 100% powered by renewable geothermal and hydropower energy, which is not common among Cloud Computing competitors and other industry sectors. Actually, the company – established in 2010 – offers hosting and storage for both the European and North American markets, utilizing multiple high speed fiber connections to Iceland.

At present, it employs less than 10 people but offers unique opportunity to those who are really interested in protection of environment. Eirkur Hrafnsson, GreenQloud’s CEO and co-founder, decided to position the company at a location that can benefit from the geothermal springs and hydropower available at the data center run by the company.

As a matter of fact, the product is still in beta testing while the company plans to open the world’s first carbon-neutral cloud service. GreenQloud's service will be completely compatible with Amazon’s Elastic Compute Cloud (EC2), Simple Storage Service (S3) and Elastic Block Storage (EBS) services, enabling customers to take advantage of the company's Infrastructure as a Service (IaaS) offering.

There are other players in Europe starting to market themselves as green clouds – but by leveraging carbon offsets, which will make them more expensive and not truly green. There are no green clouds in the US that we know of,”

Hrafnsson said in an interview with Web Host Industry Review.

The company's co-founder wants to offer Cloud Computing services to customers that are interested in managing their carbon footprint cloud hosting while embracing clean power cloud hosting.

GreenQloud plans to launch a large scale service by the end of third quarter of 2011 and start gaining profits within three years. Those ambitious plans are backed by growing demand for green technologies all over the world, including in the Cloud Computing sector. Angel investors secured USD 500,000 in funding for the company and GreenQloud is looking for a second round of funding.

In September 2010, the company signed a deal with Nimsoft, a CA Technologies company, to use its Nimsoft Monitoring Solution (NMS) in order to provide clients with 24×7 visibility. “Clients are very interested in becoming more environmentally responsible when it comes to IT, but they certainly don’t want to achieve that responsibility at the cost of service quality or peace of mind,” Eirikur Hrafnsson commented in a press release after last year's deal. The use of NMS allows GreenQloud to offer clients a flexible set of monitoring options ranging from a baseline package to a variety of premium add-ons, the two companies explained in the press release. The company's solution also utilizes Cloud.com’s Kernel-based Virtual Machine (KVM) stack featuring Microsoft Hyper-V virtualization.

In fact, GreenQloud offers an innovative Cloud Computing solution based on green energy while claiming that it can secure stable energy prices. The company's business model already attracted attention of many prospect investors and customers and the company has pretty good chance to become a leading IaaS and Cloud Computing provider. In a world affected by constantly fluctuating energy markets, those who can deliver a solution that offers insurance against energy price volatility can boast significant competitive advantage.

By Kiril Kirilov

Kiril Kirilov

Kiril V. Kirilov is covering IT and business and finance topics as a full-time journalist and freelance writer for over two decades. He also deals with all things content strategy and content marketing.

Kiril analyses all business and new technology trends across the tech industry. He is also founder of a content strategy service.

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