Recent problems experienced with Ransomware are evident from infections, which have occurred in 99 countries including China and Russia. The organization that was worst hit by the attack was the National Health Service in England. It was reported that there was a WannaCry programme that demanded...

IBM Cloud Boosts Sales for S&S Worldwide

IBM Cloud Boosts Sales for S&S Worldwide

IBM cloud has driven personalized product recommendation sales for S&S Worldwide via its Web sites.  S&S, a national distributor of sporting goods products for recreation, health care, and education professionals grew recommendation sales 75 percent in just three months with IBM Smarter Commerce software in the cloud.

Before implementing IBM cloud, the distributor was using a native application to serve up generic product recommendations on its Web site. This portal was not contributing to the company’s bottom line and accounted for only 5 percent of all online sales.   IBM notes that today’s informed consumers prefer personalized product recommendations that ultimately generate a significant revenue lift for organizations.

Having realized this need, S&S Worldwide decided to deploy IBM’s Smarter Commerce software that delivers cloud-based analytics and marketing personalization.

This implementation was very successful as S&S product recommendations sales for its art supplies and sporting goods offerings surged to 9.8 percent of all Web sales in just three months.  This is not all, the distributor’s product views shot up 24 percent and viewing sessions increased 30 percent.

Encouraged by this success, S&S Worldwide decided to tie IBM to its personalized email marketing initiatives. IBM software has enabled S&S Worldwide to identify and target people who browsed items on the site but did not put any items in the shopping cart.

Visitors to this site were sent an email message that described in details products browsed by the customers. Emails also included suggestions for other items within the same product category.

The results have been quite impressive with the IBM Smarter Commerce cloud service. The recommendations have led directly to a much more tailored and compelling customer experience,” said Will Bender, web merchandising manager at S&S Worldwide. “We’re now able to make decisions and track results very thoroughly based on data – not what we think should be on the site, but what the data tells us.”

By Anuradha Shukla

About CloudBuzz

Daily tech news snapshots and insights from around the world...


Exclusive: T-Mobile, Sprint close to agreeing deal terms – Sources

By CloudBuzz | September 22, 2017

(Reuters) – T-Mobile US Inc (TMUS.O) is close to agreeing tentative terms on a deal to merge with peer Sprint Corp (S.N), people familiar with the matter said, a major breakthrough in efforts to merge the third and fourth largest…

Hack of U.S. securities regulator rattles investors, stirs doubts

By CloudBuzz | September 21, 2017

WASHINGTON/NEW YORK (Reuters) – Wall Street’s top regulator faced questions on Thursday about its defenses against cyber criminals after admitting hackers breached its electronic database of corporate announcements and may have used it for insider trading. The incursion at the…

Leaking Cloud Databases and Servers Expose Over 1 Billion Records

By CloudBuzz | September 21, 2017

Servers Expose Over 1 Billion Records As The Wall Street Journal recently pointed out, some clients of cloud service providers such as Amazon and Microsoft are accidentally leaving their cloud databases exposed due to misconfigurations of their services. Coupled with recent headline-making…

Thales Joins the Microsoft Enterprise Cloud Alliance

By CloudBuzz | September 21, 2017

SAN JOSE, Calif., Sept. 21, 2017 /PRNewswire/ — Thales, a leader in critical information systems, cybersecurity and data security, is now a member of the Microsoft Enterprise Cloud Alliance (ECA). Designed to foster innovation and promote awareness of partner solutions, the ECA membership…

Addressing the UK NCSC’s Cloud Security Principles

By CloudBuzz | September 20, 2017

As your organization adopts more cloud services, it’s essential to get a clear picture of how sensitive data will be protected. Many authorities, from government regulators, to industry standards bodies and consortia, have provided guidance on how to evaluate cloud…

RiskVision Named 2017 Cybersecurity Breakthrough Awards Winner

By CloudBuzz | September 20, 2017

RiskVision Named 2017 Cybersecurity Breakthrough Awards Winner for Enterprise Risk Management (ERM) Software of the Year SUNNYVALE, CA–(Marketwired – Sep 20, 2017) – RiskVision, the enterprise risk intelligence company formerly known as Agiliance, today announced that the RiskVision platform has…