Could Your Business Survive?

Could Your Business Survive If Your Office Space Didn’t?

Could Your Business Survive? Hurricane season is upon us once more. With the Pacific season starting back in April and the Atlantic season following in June, businesses near the coast are at higher risk for suffering hurricane effects. And although…

Cloud Apps of the Week: Kindle Cloud Reader

Cloud Apps of the Week: Kindle Cloud Reader

Bright” Days Ahead for Cloud App Developers

Brightcove may just have fashioned the best app for aspiring app developers themselves. Rooted in HTML5, Brightcove’s App Cloud targets publishers interested in constructing native applications for smartphones while simultaneously ensuring that such apps are easily accessible by mobile device. This unique dual purpose promises to lessen the overall cost of owning and building applications, an aim reinforce by Brightcove’s decision to situation the program in the cloud. App design teams who employ the App Cloud complete their work can easily share their work with one another in an instant, lessening publishing and polishing time. This also allows for teams to iron out wrinkles and eliminate bugs in their apps before they reach consumers. Those hungry for Brightcove’s App Cloud will need to sit tight until the app’s released to the general public later this year.
(Update: We’ve been informed by Brightcove that the App Cloud is now available to the public)

IFTTT” Only Every App Could Be So Useful

IFTTT brings the idea of a knee-jerk reaction to the cloud app community and to on-trend tech fans. IFTTT, pronounced like “gift” without the leading “g,” stands for “IF This, Then That.” If, at the doctor’s office, a physician taps a patient’s knee with a light hammer, she’ll expect the joint to extend. IFTT essentially places users into the physician’s position in this scenario; the application can be set up to react in the event of a previously programmed scenario. The application works on a series of tasks and triggers. As an example, if you take a picture on InstaGram (a trigger), IFTTT will automatically send the web link of that picture to Dropbox or GMail (its assigned task). IFFFT proves useful through a variety of common “channels,” or services, like Twitter, phone calls, even the weather.

Amazon “Kindles” a Cloud Fire with the Same Flames

The ubiquitous Kindle hardly needs another tactic to entice the public’s attention. Yet developers for the extremely popular reading device have sought to maintain its efficacy and trendiness by introducing a cloud component to Kindle’s treasure trove. For all intents and purpose, the Kindle Cloud Reader is the spitting image of the classic Kindle, dressed in web browser format. The Reader will store titles downloaded to the Kindle in order to provide for offline reading experiences. This added feature does not grant Kindle owners the ability to surpass the device’s library limit, unfortunately, and the Kindle Cloud Reader remains incompatible with the iPhone (though iPad users can use the app at will).

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.