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The Great Cloud Race: HP Battles Amazon (and IBM) For Tech Supremacy

The Great Cloud Race: HP Battles Amazon (and IBM) For Tech Supremacy

The cloud’s ongoing growth has in-the-know tech experts watching its progress with proud, loving eyes. Yet as with any burgeoning development, it’s taken time for cloud computing to be fully embraced by the establishment — to wit, major companies such as Google and Amazon. Many a new company has introduced itself to the tech world via some application or program that flaunts cloud’s best side. Recent developments have now revealed bigwig tech corporations now getting in on the cloud as a way to make a mark on futurity. Ready or not, cloud computing has become the new paradigm for success in technology.

Making major headway in this Great Cloud Race is Hewlett-Packard. The company recently announced via the New York Times its intent to introduce a potent cloud computing service meant to rival, and eventually perhaps supplant, Amazon’s well regarded Cloud Service. HP’s service will be offered via the public cloud, with a concentration on “third party services” and “small data centers” peppered around the world. Yet the cloud fight between HP and Amazon has actually become a three-man race.

IBM has placed its bid to claim the vanguard of progressive cloud computing, with its new “secure enterprise desktop” device. Through this technology, in the shape of a USB key, a user can essentially transport the entirety of her personal computer, including its software, wherever she may go. IBM’s desktop cloud tool needs no setup software, to boot. The device transforms whatever computer it uses into a host, and any changes a user makes to her desktop will actually be implemented via the cloud.

So IBM and HP have now joined the fray, alongside Amazon, Apple, and Google, in the pursuit of the cloud computing crown. Let us not forget, though, that the cloud favors the new and the bold. Numecent, a new and bold startup, has developed “cloud paging” technology that’s rumored to be arousing raves from tech insiders lucky enough to have witnessed it.

But you don’t need to be a cloud connoisseur to capitalize on this knowledge and appreciate this race to the top in cloud’s big leagues. Indeed, it’s the everyday consumer who stands to benefit the most from all this competition. Not only will she eventually enjoy a panoramic range of cloud technologies, but such programming will also be more useful, more creative, and more cost-effective.

In the hunt to be named cloud’s crown prince, it’s the paupers who’ll enjoy the spoils in due time.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.