Videographers: Getting Your Head In The Clouds

Getting Your Head In The Clouds

The spread of HD capturing has made video production a storage intensive endeavor. The digital revolution is promising mass decentralization in some video production houses. But how will it work?

Cloud Storage

HD footage can range from 48mb to 153mb per second in readily available cameras like the Canon 7D. A few hours of footage could easily fill a hard-drive, and the reliance by videographers on external hard-drives and USB/fire wire connections has been a frustration for those with high workloads, or those who need to keep archives of their rushes (the raw material from which their finished videos are made).

Cloud storage might not seem a clear-cut solution to storage problems. A year’s subscription for 100gb costs around $139. A 2TB physical hard drive from Hitachi is currently priced at $139.

Chaos Theory

So, the external hard-drive is the obvious choice? Not quite. The floods in Thailand, where most of the world’s hard-drives are produced, have caused a massive shortfall in production. 15% behind projected demand six months on, we’re seeing the inevitable scarcity and price hike. This is a unique opportunity for cloud suppliers to push their solutions, and they’re doing just that, emphasizing other advantages.

Anytime, Anywhere

Cloud based storage is on a shared server, which can be accessed through a username and password, much like any number of websites and web-based services.

Imagine a shoot with a short deadline.  The usual process would go like this:

Get to the location (by car, train, or plane), set up, shoot, switch memory cards, shoot some more, sack up, get back (by car, train or plane), upload footage to external hard drive, editor arrives, editor downloads from external hard drive, editing begins.

With cloud-based services, videography teams can get right into the middle of this process and speed it up. Footage can begin to be uploaded from the minute after it’s taken, the editor can be waiting in the suite to log in and download it, and begin editing shots together straight after they’re taken, instead of hours or days later as is currently commonplace.

Sassy SaaS

Another development of the cloud is ‘Software as a Service’. You’ve probably tried this already without realizing- it’s Google Docs. Google Docs allows remote collaboration from anywhere in the world, by anyone who is involved with the project.

Editing solutions like WeVideo, MixMoov and the open-source Novacut are already available on cloud, allowing multiple collaborators to edit projects. Cloud-based software means you won’t need a high-end system to run it, as with current edit-suites. A fast, solid internet connection and a portal device is all you’ll need. The cloud-drive runs the software for you. This means offline, online, grading and after effects editors can be polishing the same project simultaneously.

These aren’t yet as powerful as most professional editing suites like FCP or Premiere Pro, but the developers are hard at work.

Verdict

There’re already a number of good advantages to Cloud-based storage and software for videography, and they’re about to get better. Early adopters will likely be able to utilize the advantages to the fullest, while still keeping one foot in the traditional edit-suite pool as the transition is made.

By Robert Stanton

Robert is a corporate videographer who has produced short promos, animations and documentaries.  He has acted in and directed fictional short films, and has worked for the: BBC, Film 4 and independent documentary companies.

CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in cloud connected technology information and consultancy services.

Are you a cloud services expert in a world of digital transformation? If so, contact us for information on how to become part of our growing cloud consultancy ecosystem.

CONTRIBUTORS

Trading Routine: How To Track Suspicious Events In Different Locations

Trading Routine: How To Track Suspicious Events In Different Locations

Tracking Suspicious Events Financial security can be compared to a constant arms race between cyber criminals and businessmen who try to ...
Companies Must Be More Transparent About Security Moving Forward

Companies Must Be More Transparent About Security Moving Forward

Security and Transparency You may remember, Home Depot was affected by a sizeable data breach in 2014. The incident is widely ...
How to Simplify Multi Cloud Complexities Before Adopting

How to Simplify Multi Cloud Complexities Before Adopting

Simplify Multi Cloud Complexities The enterprise is moving quickly from a single-cloud deployment strategy to one that encompasses multiple clouds ...
The Need For Planning In The Drone World

The Need For Planning In The Drone World

The Drone Highway Do we need to plan the sky? Given the current state of drones that seems a bit ...
IoT developers

For Uber and Waymo’s Initiatives to Thrive, IoT Needs 4.5 Million Developers by 2020

IoT Developers Imagine it’s December, 2016, and you’re Uber boss Travis Kalanick. One of your self-driving Volvos in SF just ...
2017 Brings DLP Technology and IoT's Weaknesses to Light

2017 Brings DLP Technology and IoT’s Weaknesses to Light

DLP Technology In regards to data loss prevention (DLP), in the last five years many companies rushed to implement DLP ...
“God Does Not Play Dice with the Universe” – Albert Einstein. Oh Really? Welcome to Quantum Cloud Computing

“God Does Not Play Dice with the Universe” – Albert Einstein. Oh Really? Welcome to Quantum Cloud Computing

Welcome to Quantum Cloud Computing It is real but makes no sense to our everyday experience. And, it is now ...
malware tracking maps

Live Hacking and Ransomware Tracking Maps Online

Hacking and Ransomware Tracking Maps We've recently covered a few live hacking maps but have decided to extend the list ...
Get Used To It – Artificial Intelligence For Real-time Gas Pricing

Get Used To It – Artificial Intelligence For Real-time Gas Pricing

Real-time Gas Pricing Get used to it – we will extract every dollar you can afford at your friendly … ...
What Skills Do I Need to Become a Data Scientist?

What Skills Do I Need to Become a Data Scientist?

Becoming a Data Scientist Leveraging the use of big data, as an insight-generating engine, has driven the demand for data ...

NEWS

Red Hat global survey finds field services operations bullish on emerging technologies

Red Hat global survey finds field services operations bullish on emerging technologies

Bullish Emerging Technologies For many industries, from transportation to utilities, manufacturing and more, field workers are pivotal to the success ...
More than 10 percent of $3.7 billion raised in ICOs has been stolen: Ernst & Young

More than 10 percent of $3.7 billion raised in ICOs has been stolen: Ernst & Young

NEW YORK (Reuters) - More than 10 percent of funds raised through “initial coin offerings” are lost or stolen in ...
Sumo Logic Acquires FactorChain to Pioneer New Security Analytics Essential for Cloud

Sumo Logic Acquires FactorChain to Pioneer New Security Analytics Essential for Cloud

Sumo Logic Acquires FactorChain Acquisition Accelerates the Convergence of IT and Security Workflows, Integrates App and Infrastructure Insight, and Enables ...