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On The Verge: 100% Cloud-fueled Ventures

On the verge: 100% Cloud-fueled ventures

The majority of ventures view cloud technology as nothing more than a significant leap towards expenditure cutbacks and superior flexibility. While this remains unequivocally true, cloud technology offers a whole lot more in store for businesses – startups in particular. Almost certainly, the most promising facet of cloud computing is its potential to nurture an altogether novel genre of business – made on the cloud, meant for the cloud.

A number of budding ventures exist today that are 100% cloud based. Among such ventures is Coupa, founded and lead by Rob Bernshteyn. Coupa has excelled in offering web-based procurement software and services to the relevant business community. The venture relies on Amazon to host the servers essential for its online services. Customer relationship management at Coupa is powered by, while Email services are provisioned by Google. This renders Coupa running on the cloud at an astonishing 100%. In addition, the company happens to be a cloud-based provider itself – a textbook example of a cloud-to-cloud (C2C) business, as one may call it.

Coupa is a representation of a novel company model, centred on arranging services from the cloud and offering the same forward, as lucrative packages to the relevant marketplaces. Bernshteyn, having started Coupa on the Amazon platform back in 2006, is expecting a greater number of such projects to show up in times to come. Most of the technical weight lifting, he believes, including physical server installation, system software updates, gateway creation, is cumulatively a definite limiting factor. According to his perspective, material ownership is an outdated notion. Business ought to be light weight, with entities secured, redundant and most importantly, stationed somewhere remote.

Business capital firms are now following this novel genre of ‘built on-cloud for-cloud’ ventures pretty closely. Cindy Padnos, managing director at Illuminate Ventures, considers herself a strong advocate of the view that cloud technology is set to rewrite the functional dynamics of startups. The financial side of budding ventures has radically been modified with the advent of the cloud. According to a post she recently composed, cloud computing has elevated to a level of where numerous investors and startups alike are certain of their aptitude to protect and control online resource that are inherently dependable and can painlessly be incorporated into the ever-evolving business models.

Padnos, however, does realize that cloud alone is not sufficient for all the needs of the startup. Organizational establishment, intellectual property acquisition and protection, and marketing program initiation are few of the vital things the cloud cannot accomplish just yet. What the cloud does best is to present a profitable framework on which businesses can be run effectively and new products launched viably.

Nevertheless, it can safely be concluded that a number of startups and budding ventures would not have been able to make it to the mainstream business scene, had it not been for the readily accessible power of cloud computing.

By Humayun Shahid

About Humayun

With degrees in Communication Systems Engineering and Signal Processing, Humayun currently works as a lecturer at Pakistan's leading engineering university. The author has an inclination towards incorporating quality user experience design in smartphone and web applications.

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