The vision is chilling. It’s another busy day. An employee arrives and logs on to the network only to be confronted by a locked screen displaying a simple message: “Your files have been captured and encrypted. To release them, you must pay...”

Xerox Exclaims Its Cloud Pride

Xerox Exclaims Its Cloud Pride

On the cusp of big news from Google per its new Drive cloud offering, Xerox is following hot the big G’s heels with some vital cloud news of its very own today.

We’re ready to start talking about it,” Xerox Cloud Services’ vice president Rob Schilperoort said bemusedly to IT World recently. By “it,” Schilperoort was most likely referring to Xerox’s significant change-up and adaptation as a company, from solely document upkeep and outsourcing to an Infrastructure-as-a-Service, as well as moonlighting relatively recently as a Software-as-a-Service provider to boot.

One of Xerox Cloud Services’ most unique and absorbing capacities is to position the cloud as an instrument of disaster relief. Although several cloud companies don’t tout the strength to sustain multiple Enterprise Planning Resource systems — as is necessary during a severe emergency — Xerox’s cloud provides users with extensive backup and recovery tools, including those geared specifically at applications and operating systems. Best of all, servers on Xerox Cloud Services can be revived within a twenty-four hour span.

XCS’ SMB (Small and Medium Businesses) offering also stands out as a company highlight. It offers private network assessment and implementation, exercise management (which simulates an IT disaster for SMBs and preps them on how to cope), and full scale risk assessment to boot.

Indirect sales through resellers and partners have kept the lid on Xerox Cloud Services for the bulk of its existence thus far, as a way to lure small businesses into feeling comfortable dealing with the technology monolith. However, the swelling prominence cloud computing has taken in both business and popular culture has encouraged XCS to come from under its shell and join the fray.

But how well will Xerox navigate the congested and cutthroat waters of outsourcing providers these days? Cloud computing’s reputation for swallowing standard IT outsourcing initiatives — what Xerox has specialized in since the company’s infancy — whole has only augmented over time. In order to emerge the victor, it will behoove Xerox Cloud Services to prioritize the full range of its customers, from small businesses to towering conglomerates.

The good news, in face of the cloud’s raging growth, is that people are moving into it only in fits and starts, not en masse and rapidly. Presenting Xerox Cloud Services’ best foot forward to potential customers at the outset could establish trust and, perhaps, a long and profitable rapport.

By Jeff Norman

About Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.