The LG Cloud Service: LG’s Take On Cloud Storage Come Streaming
South Korean giant LG electronics has just spilled the beans over its native Cloud-based streaming service bearing the simplistic (and rather unimaginative) name LG Cloud. The service, still in its beta mode of operation, is set to empower users with the provision to share and stream content effortlessly across a multitude of (supposedly LG) devices.
The service design philosophy is centered around what LG describes as the “three screens approach”. The terminology is a vivid indicator of the fact that the service has been tailored to encompass the three core genres of products – Android-based LG smartphones, LG smart TVs and personal computers.
The service has arrived in the form of separate applications, each for Google Play on the Android, a Smartworld app on the LG Televisions and a conventional LG desktop software client package for personal computers. Once in place, the apps will be able to share immersive data content between each of the host devices. Snap shots residing on a smartphone, for instance, will be rendered viewable on a personal computer effortlessly via the said Cloud service. Similarly, content uploaded from a PC will be almost simultaneously available on the TV and smartphone.
The underlying technology, the aboriginal LG Cloud, offers a definite edge to its consumers, because digital content uploaded via LG’s service can later be streamed directly to the host devices from the Cloud. Other Cloud services characteristically require content to be downloaded prior to viewing. Even the recently launched Google Drive service allows for only the most minuscule of files (simple .txt for example), to be viewed on the Cloud without the requirement of being downloaded first. The LG Cloud, on the other hand, eliminates the surplus time spent otherwise waiting for such downloads.
LG has accomplished this feat owing to its Real-time Streaming Transcoding Technology. The technology alleviates the need to install sophisticated codecs or converters on user-end devices. The all important data re-formatting and conversion takes place in the Cloud itself in an astounding real-time scenario. Within the technology lies the provision of appropriate compression schemes for the three mediums, such that high-definition content hosted, say, on an LG TV, can be squeezed down during the transfer so as to guard against the cellular carrier data volume limits.
Another utterly attractive aspect of the service is the inclusion of a jaw-dropping, six-month, 50 GB of free storage for the ever-loyal LG customers (those with an LG smart TV, that is). For regular users there is the usual 5 GB offering, as is the case with other Cloud service providers.
A definite downside of the service is its brand exclusivity. The service is limited to LG-branded TVs (and probably LG android smartphones, although that remains unverified at the time of writing). Nevertheless, those with several devices in the LG family can make the most of this service.
By Humayun Shahid