Cloud Marketing Professional

Can The Cloud Help A Marketing Professional?

Cloud Marketing Professional

“Absolutely!” is the answer to this article's titular question. Cloud computing's natural talent in rendering everyday essential business maneuvers automatic, more flexible, and more timely makes it a downright essential for successful modern-day marketing campaigns. Here are a few reasons why.

Cloud Marketing Professional

Selection of services is one of the primary advantages of the cloud to marketing professionals. Many cloud products allow prospective parties to test-drive them before committing financially via nifty free trials, inviting you to sample them and gauge their appropriateness for your particular marketing aims. Much of these professionals' affairs involving data can also be completed in increments (mining it for relevant info, integrating it with larger documents) can be executed in the cloud outside of the often expensive 9-to-5 schedule, which can be an economical move.

Because using the cloud doesn't involve having to buy into hardware or software, you remain independent of any contracts. Not having to fret over the precise figure of storage required to maintain every shred of data is another bonus here, in that cloud computing can be scaled up or down in a pay-as-you-go platform, a move which does away with having to spend an exorbitant amount on an initial infrastructure.

The cloud also fosters intrinsic and efficient collaboration between fellow professionals or members of a marketing team. Handling a multifaceted campaign is thus made much simpler, as information in the cloud can be disseminated faster and with less fuss. As long as each client has access to a solid connection to the Internet and cloud-accessible equipment, she can take part in this collaborative spirit. Communal storage proves to be another key value of the cloud. This entails a complete severing of the necessity of purchasing pricey data protection infrastructure to safeguard important documents. With the cloud, your data can be stored in a location accessible only by staff granted the requisite permission.

But perhaps the greatest advantage of cloud for the marketing set is the seamless transition from CapEx (capital expenditure: fixed assets, machinery, etc.) to OpEx (operational expenditure: rent, wages, machinery maintenance, etc.) that it readily allows. Economically, this switch can divert more monetary resources toward the flashier sector of a marketing strategy, namely the campaigns that will earn that desired return on investment. And this capacity to launch better campaigns more quickly equalizes smaller marketing teams with their larger and ostensibly better equipped counterparts.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

Forget What You Have Heard About the Retail Apocalypse. Due to the Cloud Retailing is Booming

Forget What You Have Heard About the Retail Apocalypse. Due to the Cloud Retailing is Booming

Cloud Retailing is Booming Huh? You’ve heard that retail is dying. What if you were to learn that more jobs ...
5 Ways To Ensure Your Cloud Solution Is Always Operational

5 Ways To Ensure Your Cloud Solution Is Always Operational

Ensure Your Cloud Is Always Operational We have become so accustomed to being online that we take for granted the ...
Three Ways To Secure The Enterprise Cloud

Three Ways To Secure The Enterprise Cloud

Secure The Enterprise Cloud Data is moving to the cloud. It is moving quickly and in enormous volumes. As this trend ...
IoT Security Intel

Cyber IoT Security: McAfee on Threats and Autonomous Cars

IoT Security Autonomous cars are just around the corner, there have been IoT security controversies surrounding their safety, and a ...
Small Businesses CAN Compete Using The Cloud

Small Businesses CAN Compete Using The Cloud

Small Businesses Cloud In the past, small business owners had to either run applications or software that was downloaded physically ...
Case study: How HCI-powered private clouds accelerate efficient digital transformation

Case study: How HCI-powered private clouds accelerate efficient digital transformation

The next BriefingsDirect cloud efficiency case study examines how a world-class private cloud project evolved in the financial sector. We’ll now learn ...
How Big Data Is Aiding Police And Security Officers

How Big Data Is Aiding Police And Security Officers

Big Data Is Aiding Police Officers Big data has become a trusted resource for people in industries ranging from health ...
How To Be Data Compliant When Using The Cloud

How To Be Data Compliant When Using The Cloud

Data compliant Companies using the cloud for data storage, applications hosting or anything else, have to carefully consider data compliance ...
GDPR Compliance: A Network Perspective

GDPR Compliance: A Network Perspective

GDPR Compliance Regulations can be a tricky thing. For the most part, they’re well thought out in terms of mandating ...
How IoT and Travel Go Hand-in-Hand

How IoT and Travel Go Hand-in-Hand

IoT and Travel  There is no question that the Internet of Things, or IoT, is here to stay. Just this ...