Can The SaaS Help A Marketing Professional?

Cloud Marketing Professional

“Absolutely!” is the answer to this article’s titular question. Cloud computing’s natural talent in rendering everyday essential business maneuvers automatic, more flexible, and more timely makes it a downright essential for successful modern-day marketing campaigns. Here are a few reasons why.

Selection of services is one of the primary advantages of the cloud to marketing professionals. Many cloud products allow prospective parties to test-drive them before committing financially via nifty free trials, inviting you to sample them and gauge their appropriateness for your particular marketing aims. Much of these professionals’ affairs involving data can also be completed in increments (mining it for relevant info, integrating it with larger documents) can be executed in the cloud outside of the often expensive 9-to-5 schedule, which can be an economical move.

Because using the cloud doesn’t involve having to buy into hardware or software, you remain independent of any contracts. Not having to fret over the precise figure of storage required to maintain every shred of data is another bonus here, in that cloud computing can be scaled up or down in a pay-as-you-go platform, a move which does away with having to spend an exorbitant amount on an initial infrastructure.

The cloud also fosters intrinsic and efficient collaboration between fellow professionals or members of a marketing team. Handling a multifaceted campaign is thus made much simpler, as information in the cloud can be disseminated faster and with less fuss. As long as each client has access to a solid connection to the Internet and cloud-accessible equipment, she can take part in this collaborative spirit. Communal storage proves to be another key value of the cloud. This entails a complete severing of the necessity of purchasing pricey data protection infrastructure to safeguard important documents. With the cloud, your data can be stored in a location accessible only by staff granted the requisite permission.

But perhaps the greatest advantage of cloud for the marketing set is the seamless transition from CapEx (capital expenditure: fixed assets, machinery, etc.) to OpEx (operational expenditure: rent, wages, machinery maintenance, etc.) that it readily allows. Economically, this switch can divert more monetary resources toward the flashier sector of a marketing strategy, namely the campaigns that will earn that desired return on investment. And this capacity to launch better campaigns more quickly equalizes smaller marketing teams with their larger and ostensibly better equipped counterparts.

By Jeff Norman

Hair Loss.png
The Backup.png
Disaster Recovery Plan.png
Disaster Plan.png
A.i Robot Brain
The Tesla Bot A few weeks ago Tesla unveiled the latest mad creation spawned from the head of Elon Musk at their most recent AI conference. Previous greatest hits include “why can't we reuse our ...
Rahul
Cloud Foundry vs Kubernetes Cloud platforms and technologies allow developers and software engineers to build and deploy systems, applications, and services that can be accessed from anywhere across the globe and ones that can scale ...
Alex Vakulov
Ransomware Database Targeting The scourge of ransomware is undoubtedly the most severe cyber security concern for home users and organizations these days. It revolves around taking important data hostage and demanding money, usually hard-to-trace cryptocurrency ...
Gary Bernstein
Managing Your Internal IT Your company's internal IT team is responsible for keeping things running smoothly, and they deserve all the support you can give them. Here are ten ways to make their lives easier ...
Calculation Real Costs
The Importance of Intelligent Monitoring Most people have experienced sticker shock at one time or another. Eyes tend to bulge when they scan down to the bottom line of an itemized hospital bill! Similarly, CIOs ...